SCHEDULE 14A

(Rule 14a-101)

 

INFORMATION REQUIRED IN PROXY STATEMENT

 

SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities

Exchange Act of 1934

 

Filed by the Registrant  x

Filed by a Party other than the Registrant  ¨

 

Check the appropriate box:

¨            Preliminary Proxy Statement

¨            Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))

x            Definitive Proxy Statement

¨            Definitive additional materials

¨            Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12

 

 

PepsiCo, Inc.

 

(Names of Registrant as Specified in Its Charters)

 

 

  

 

(Names of Person(s) Filing Proxy Statement, if Other Than the Registrant)

 

Payment of filing fee (Check the appropriate box):

x  

No fee required.

    
¨  

Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

    
  

(1)    Title of each class of securities to which transaction applies:

  

(2)    Aggregate number of securities to which transaction applies:

  (3)    Per unit price or other underlying value of transaction computed pursuant to Exchange Act
  

        Rule 0-11 (set forth the amount on which the filing fee calculated and state how it was determined):

  

(4)    Proposed maximum aggregate value of transaction:

  (5)    Total fee paid:    
¨  

Fee paid previously with preliminary materials.

    
¨      Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, the form or schedule and the date of its filing.
  

(1)    Amount Previously Paid:

    
  

(2)    Form, Schedule or Registration Statement No.:

    
  

(3)    Filing Party:

    
  

(4)    Date Filed:

    


LOGO

 

700 Anderson Hill Road

Purchase, New York 10577-1444

 

March 24, 200923, 2010

 

Dear Fellow PepsiCo Shareholder:

 

You are invited to attend our Annual Meeting of Shareholders on Wednesday, May 6, 20095, 2010 at 9:00 a.m. Central Daylight Time at the headquarters of Frito-Lay, Inc., 7701 Legacy Drive, Plano, Texas.

 

At the meeting, we will ask you to elect the Board of Directors, to ratify the appointment of the independent registered public accountants, to approve an amendment to the PepsiCo, Inc. Executive2007 Long-Term Incentive Compensation Plan, and to act upon fourthree shareholder proposals. We will also review the progress of the Company during the past year and answer your questions. The attached Proxy Statement describes the business we will conduct and provides information about the Company that you should consider when you vote your shares.

 

We are pleased to again take advantage of the Securities and Exchange Commission rules that allow issuers to furnish proxy materials to their shareholders on the Internet. We believe these rules allow us to provide you with the information you need while lowering the costs of delivery and reducing the environmental impact of our Annual Meeting.

 

You are cordially invited to attend the Annual Meeting in person. However, to ensure that your vote is counted at the Annual Meeting, please vote as promptly as possible.

 

Cordially,

 

LOGO

Indra K. Nooyi


LOGO

 

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

 

PepsiCo, Inc. will hold its Annual Meeting of Shareholders (“Annual Meeting”) at the headquarters of Frito-Lay, Inc., 7701 Legacy Drive, Plano, Texas, on Wednesday,May 6, 20095, 2010 at9:00 a.m.Central Daylight Time (“(C.D.T.”) to:

 

 n 

Elect the Board of Directors.

 n 

Ratify the appointment of KPMG LLP as the Company’s independent registered public accountants for fiscal year 2009.2010.

 n 

Approve an amendment to the PepsiCo, Inc. Executive2007 Long-Term Incentive Compensation Plan.

 n 

Act upon fourthree shareholder proposals described in the attached Proxy Statement, if properly presented.

 n 

Transact any other business that may properly come before the Annual Meeting.

 

The Annual Meeting will be webcast onwww.pepsico.com beginning at 9:00 a.m. C.D.T. on May 6, 2009.5, 2010. Holders of record of the Company’s Common and Convertible Preferred Stock as of the close of business on March 6, 20095, 2010 (the“Record Date”) will be entitled to notice of, and to vote, at the Meeting.

 

Please refer to the General Information page in this Proxy Statement for additional information about the Annual Meeting and voting.

 

Your vote is very important. Whether or not you plan to attend the Annual Meeting in person, please promptly vote by mail, Internet or telephone or by marking, signing, dating and returning your proxy card or voting instruction card so that your shares will be represented at the Annual Meeting.

 

March 24, 200923, 2010

 

By order of the Board of Directors,

 

LOGO

Larry D. Thompson

Secretary

 

Important Notice Regarding the Availability of

Proxy Materials for the Annual Meeting of Shareholders

to Be Held on May 6, 20095, 2010

 

The Notice of Annual Meeting, Proxy Statement and the Annual Report on Form 10-K for the fiscal year ended December 27, 200826, 2009 are available atwww.pepsico.com/proxy09proxy10.


 

 

LOGO

 

PepsiCo, Inc.

700 Anderson Hill Road

Purchase, New York 10577-1444

www.pepsico.com

 

March 24, 200923, 2010

 

PROXY STATEMENT

 

The Board of Directors of PepsiCo, Inc. (“PepsiCo” or the“Company”) is soliciting proxies to be voted at the Annual Meeting of Shareholders to be held on Wednesday, May 6, 2009,5, 2010, and at any adjournment of the Meeting. We are making this Proxy Statement available in connection with the proxy solicitation.

 

PepsiCo’s authorized stock includes both Common Stock and Convertible Preferred Stock. As of March 6, 2009,5, 2010, the Record Date, there were 1,556,731,2181,652,689,661 shares of PepsiCo Common Stock outstanding and entitled to one vote each at the Annual Meeting and 265,653241,453 shares of PepsiCo Convertible Preferred Stock outstanding and entitled to 1,318,3031,198,210 votes at the Annual Meeting, which number is equal to the number of shares of Common Stock into which such shares of Convertible Preferred Stock could be converted on the Record Date, rounded to the nearest share. Holders of the Common Stock and the Convertible Preferred Stock vote together on all matters as a single class. As of the Record Date, the outstanding shares of Common Stock were registered in the names of 180,377177,675 shareholders and the outstanding shares of Convertible Preferred Stock were registered in the names of 2,1171,953 shareholders. To our knowledge, as of the Record Date, no person owned beneficially more than 5% of the outstanding Common Stock or Convertible Preferred Stock.

 

PepsiCo is making this Proxy Statement first available on or about March 24, 2009.23, 2010.

[THIS PAGE INTENTIONALLY LEFT BLANK]

 

 

TABLE OF CONTENTS

 

   Page

GENERAL INFORMATION ABOUT THE ANNUAL MEETING AND VOTING

  34

PROXY ITEM NO. 1 – ELECTION OF DIRECTORS

  910

Ownership of PepsiCo Common Stock by Directors and Executive Officers

  13

Section 16(a) Beneficial Ownership Reporting Compliance

  14

Corporate Governance at PepsiCo

  1514

Board of Directors

  1514

Board Leadership Structure

14

Presiding Director

14

Director Independence

  15

Presiding Director

16

Communications to the Board of Directors

  16

Political Contributions Policy

  1716

Committees of the Board of Directors

  1716

The Nominating and Corporate Governance Committee

  17

Process for Selection and Nomination of Directors; Consideration of Director Nomination ProcessDiversity

17

Skills and Qualifications of the Members of the Board of Directors

  18

The Audit Committee

  1819

Financial Expertise and Financial Literacy

  19

Directors on Multiple Audit Committees

  1920

The Compensation Committee

  1920

Review and Approval of Transactions with Related Persons

  1920

Compensation Committee Interlocks and Insider Participation

  20

Board of Directors Role in Risk Oversight

20

Audit Committee Report

  2122

Audit and Non-Audit Fees

  2223

Executive Compensation

  2324

Compensation Discussion and Analysis

  2324

Compensation Committee Report

  3841

20082009 Summary Compensation Table

  3942

20082009 Grants of Plan-Based Awards

  4244

20082009 Outstanding Equity Awards at Fiscal Year EndYear-End

  4346

20082009 Option Exercises and Stock Vested

  4548

20082009 Pension Benefits

  4649

20082009 Non-Qualified Deferred Compensation

  4851

Potential Payments on Termination or Change in Control

  4952

20082009 Director Compensation

  5154

Securities Authorized for Issuance Under Equity Compensation Plans

  5457

PROXY ITEM NO. 2 – RATIFICATION OF APPOINTMENT OF INDEPENDENT
REGISTERED PUBLIC ACCOUNTANTS

  5558

PROXY ITEM NO. 3 – APPROVAL OFAMENDMENT TO PEPSICO, INC. EXECUTIVE 2007 LONG-TERM
INCENTIVE COMPENSATION PLAN, AS AMENDED AND RESTATED

  5559

PROXY ITEM NOS. 4 - 76 – SHAREHOLDER PROPOSALS

  5967

No. 4 – Beverage Container Recycling

59

No. 5 – Report on Impacts of Genetically Engineered Products

61

No. 6 – Charitable Contributions Report

  6367

No. 75Advisory Vote on CompensationRight to Call Special Shareholders Meeting

  6468

No. 6 – Public Policy Report

70

Other Matters

  6671

20102011 Shareholder Proposals

  6671

General

  6671

Exhibits

  

A – Corporate Governance Guidelines

  A-1

B – PepsiCo, Inc. Executive2007 Long-Term Incentive Compensation Plan

  B-1

 

 

 

 

GENERAL INFORMATION ABOUT THE ANNUAL MEETING AND VOTING

 

Why am I receiving these proxy materials?

 

Our Board of Directors has made these materials available to you on the Internet or has delivered printed versions of these materials to you by mail in connection with the Board of Directors’ solicitation of proxies for use at our Annual Meeting of Shareholders, which will take place at 9:00 a.m. C.D.T. on Wednesday, May 6, 20095, 2010 at the headquarters of Frito-Lay, Inc. (7701 Legacy Drive, Plano, Texas). This Proxy Statement describes matters on which you, as a shareholder, are entitled to vote. It also gives you information on these matters so that you can make an informed decision.

 

What is included in these materials?

 

These materials include:

 

this Proxy Statement for the Annual Meeting; and

 

the Company’s Annual Report for the fiscal year ended December 27, 200826, 2009 (the“Annual Report”).

 

If you received printed versions of these materials by mail, these materials also include the proxy card or vote instruction form for the Annual Meeting.

 

Why did I receive a one-page Notice in the mail regarding the Internet availability of proxy materials this year instead of printed proxy materials?

 

In accordance with new rules recently adopted by the Securities and Exchange Commission (“SEC”), instead of mailing a printed copy of our proxy materials to all of our shareholders, we have elected to furnish such materials to selected shareholders by providing access to these documents over the Internet. Accordingly, on March 24, 2009,23, 2010, we sent a Notice of Internet Availability of Proxy Materials (the“Notice”) to selected shareholders of record and beneficial owners. These shareholders have the ability to access the proxy materials on a website referred to in the Notice or request to receive a printed set of the proxy materials.materials by calling the toll-free number found on the Notice. The Company encourages you to take advantage of the availability of the proxy materials on the Internet in order to help reduce the environmental impact of the Annual Meeting.

 

How can I get electronic access to the proxy materials?

 

The Notice provides you with instructions regarding how toto: (1) view our proxy materials for the Annual Meeting on the Internet; (2) vote your shares after you have viewed our proxy materials; (3) request a printed copy of the proxy materials; and (4) instruct us to send our future proxy materials to you electronically by email. Copies of the proxy materials are available for viewing atwww.pepsico.com/proxy09proxy10.

 

Even if you received a printed copy of our proxy materials, you may choose to receive future proxy materials by email. Choosing to receive your future proxy materials by email will lower our costs of delivery and will reduce the environmental impact of our Annual Meeting. If you choose to receive our future proxy materials by email, you will receive an email next year with instructions containing a link to view those proxy materials and a link to the proxy voting site. Your election to receive proxy materials by email will remain in effect until you terminate it.it or for so long as the email address provided by you is valid.

 

What items will be voted on at the Annual Meeting?

 

Shareholders will vote on the following items at the Annual Meeting if each is properly presented at the meeting:

 

the election to the Board of the nominees named in this Proxy Statement (Proposal No. 1);

 

the ratification of the appointment of KPMG LLP as our independent registered public accountants for fiscal year 20092010 (Proposal No. 2);

the approval ofamendment to the PepsiCo, Inc. Executive2007 Long-Term Incentive Compensation Plan (Proposal No. 3);

 

a shareholder proposal regarding beverage container recyclinga Charitable Contributions Report (Proposal No. 4);

 

a shareholder proposal regarding a report on the impacts of genetically engineered productsRight to Call Special Shareholders Meeting (Proposal No. 5);

 

a shareholder proposal regarding a report on charitable contributionsPublic Policy Report (Proposal No. 6);

a shareholder proposal regarding an advisory vote on compensation (Proposal No. 7); and

 

such other business as may properly come before the Annual Meeting or any postponement or adjournment of the meeting.

 

What are the Board’s voting recommendations?

 

The Board recommends that you vote your shares:

 

“FOR” each of the nominees to the Board (Proposal No. 1);

 

“FOR” the ratification of KPMG LLP as our independent registered public accountants for fiscal year 20092010 (Proposal No. 2);

 

“FOR” the approval ofamendment to the PepsiCo, Inc. Executive2007 Long-Term Incentive Compensation Plan (Proposal No. 3);

 

“AGAINST” the shareholder proposal regarding beverage container recyclinga Charitable Contributions Report (Proposal No. 4);

 

“AGAINST” the shareholder proposal regarding a report on the impacts of genetically engineered productsRight to Call Special Shareholders Meeting (Proposal No. 5);

“AGAINST” the shareholder proposal regarding a report on charitable contributions (Proposal No. 6); and

 

“AGAINST” the shareholder proposal regarding an advisory vote on compensationa Public Policy Report (Proposal No. 7)6).

 

Where are the Company’s principal executive offices located and what is the Company’s main telephone number?

 

The Company’s principal executive offices are located at 700 Anderson Hill Road, Purchase, New York 10577. The Company’s main telephone number is (914) 253-2000.

 

Who may vote at the Annual Meeting?

 

As of the Record Date of March 6, 2009,5, 2010, there were 1,556,731,2181,652,689,661 shares of PepsiCo Common Stock outstanding and entitled to one vote each at the Annual Meeting and 265,653241,453 shares of PepsiCo Convertible Preferred Stock outstanding and entitled to 1,318,3031,198,210 votes at the Annual Meeting, which number is equal to the number of shares of Common Stock into which such shares of Convertible Preferred Stock could be converted on the Record Date, rounded to the nearest share. As of the Record Date, the outstanding shares of Common Stock were registered in the names of 180,377177,675 shareholders and the outstanding shares of Convertible Preferred Stock were registered in the names of 2,1171,953 shareholders. Only shareholders of record as of the close of business on the Record Date are entitled to receive notice of, to attend, and to vote at the Annual Meeting.

 

What is the difference between a shareholder of record and a beneficial owner of shares held in street name?

 

Shareholder of Record. If your shares are registered directly in your name with the Company’s transfer agent, BNY Mellon Shareowner Services, you are considered the shareholder of record with respect to those shares, and the Notice or printed materials were sent directly to you by the Company. If you request printed copies of the proxy materials by mail, you will also receive a printed proxy card.

Shareholder of Record. If your shares are registered directly in your name with the Company’s transfer agent, BNY Mellon Shareowner Services, you are considered the shareholder of record with respect to those shares, and the Notice or printed materials were sent directly to you by the Company. If you request printed copies of the proxy materials by mail, you will receive a printed proxy card.

Beneficial Owner of Shares Held in Street Name. If your shares are held in an account at a brokerage firm, bank, broker-dealer, or other similar organization, then you are the beneficial owner of shares held in “street name,” and the Notice or the printed proxy

Beneficial Owner of Shares Held in Street Name. If your shares are held in an account at a brokerage firm, bank, broker-dealer, or other similar organization, then you are the beneficial owner of shares held in “street name,” and the Notice or the printed proxy materials were forwarded to you by that organization. The organization holding your account is considered the shareholder of record for purposes of voting at the Annual Meeting. As a beneficial owner, you have the right to direct that organization on how to vote the shares held in your account. If you request printed copies of the proxy materials by mail, you will receive a printed vote instruction form.

materials were forwarded to you by that organization. The organization holding your account is considered the shareholder of record for purposes of voting at the Annual Meeting. As a beneficial owner, you have the right to direct that organization on how to vote the shares held in your account. If you request printed copies of the proxy materials by mail, you will also receive a printed vote instruction form.

 

If I am a shareholder of record of the Company’s shares, how do I vote?

 

There are four ways to vote:

 

In person. If you are a shareholder of record, you may vote in person at the Annual Meeting. Bring your printed proxy card if you received one by mail. Otherwise, upon proof of identification, the Company will give you a ballot at the Annual Meeting.

In person. If you are a shareholder of record, you may vote in person at the Annual Meeting. Bring your printed proxy card if you received one by mail. Otherwise, the Company will give shareholders of record a ballot at the Annual Meeting.

 

  

Via the Internet.Internet. If you received a Notice, you may vote by proxy via the Internet by visitinghttp://bnymellon.mobular.net/bnymellon/www.proxyvoting.com/pep and entering the control number found in the Notice.

 

By Telephone. If you received or requested printed copies of the proxy materials by mail, you may vote by proxy by calling the toll free number found on the proxy card.

By Telephone. If you received or requested printed copies of the proxy materials by mail, you may vote by proxy by calling the toll free number found on the proxy card.

 

By Mail. If you received or requested printed copies of the proxy materials by mail, you may vote by proxy by filling out the proxy card and sending it back in the envelope provided.

By Mail. If you received or requested printed copies of the proxy materials by mail, you may vote by proxy by filling out the proxy card and sending it back in the envelope provided.

 

If I am a beneficial owner of shares held in street name, how do I vote?

 

Your bank or broker will send you instructions on how to vote. There are four ways to vote:

In person. If you are a beneficial owner of shares held in street name and you wish to vote in person at the Annual Meeting, you must obtain a legal proxy from the organization that holds your shares.

 

  

In person. If you are a beneficial owner of shares held in street name and you wish to vote in person at the Annual Meeting, you must obtain a legal proxy from the organization that holds your shares.

Via the Internet.Internet. If you received a Notice, you may vote by proxy via the Internet by visitinghttp:http.//proxyvote.comwww.proxyvote.com and entering the control number found in the Notice.

 

By Telephone. If you received or requested printed copies of the proxy materials by mail, you may vote by proxy by calling the toll free number found on the vote instruction form.

By Telephone. If you received or requested printed copies of the proxy materials by mail, you may vote by proxy by calling the toll free number found on the vote instruction form.

 

By Mail. If you received or requested printed copies of the proxy materials by mail, you may vote by proxy by filling out the vote instruction form and sending it back in the envelope provided.

By Mail. If you received or requested printed copies of the proxy materials by mail, you may vote by proxy by filling out the vote instruction form and sending it back in the envelope provided.

 

Can employees who participate in PepsiCo’s 401(k) plan vote?

 

Yes, employees who participate in PepsiCo’s 401(k) plan (a portion of which constitutes an Employee Stock Ownership Plan) can vote the shares they hold in the 401(k) plan as of the close of business on March 6, 2009.5, 2010. To do so, the employee participant must sign and return the proxy card received or vote via internet or telephone, as instructed in the Notice or proxy materials received in connection with the shares they hold in the 401(k) plan. If voting instructions are not provided for the shares held in the 401(k) plan, the 401(k) trustees will not vote those shares for which voting instructions are not received, unless required by law.

 

What constitutes a quorum in order to hold and transact business at the Annual Meeting?

 

Under North Carolina law and the Company’s By-laws,By-Laws, the presence in person or by proxy of the holders of record of a majority of the votes entitled to be cast at a meeting constitutes a quorum. Votes “for” and “against,” “abstentions” and “broker non-votes” will all be counted as present to determine whether a quorum has been established. Once a share of the Company’s Common Stock or Convertible Preferred Stock is represented for any purpose at a meeting, it is deemed present for

quorum purposes for the remainder of the meeting.meeting and any adjournments or postponements. If a quorum is not present, the Annual Meeting will be adjourned until a quorum is obtained.

How are proxies voted?

 

All valid proxies received prior to the Annual Meeting will be voted. All shares represented by a proxy will be voted and, where a shareholder specifies by means of the proxy a choice with respect to any matter to be acted upon, the shares will be voted in accordance with the shareholder’s instructions.

 

What happens if I do not give specific voting instructions?

 

Shareholders of Record. If you are a shareholder of record and you indicate when voting on the Internet or by telephone that you wish to vote as recommended by the Board, or sign and return a proxy card without giving specific voting instructions, then the proxy holders will vote your shares in the manner recommended by the Board on all matters presented in this Proxy Statement and as the proxy holders may determine in their discretion with respect to any other matters properly presented for a vote at the Annual Meeting.

Shareholders of Record. If you are a shareholder of record and you indicate when voting on the Internet or by telephone that you wish to vote as recommended by the Board, or sign and return a proxy card without giving specific voting instructions, then the proxy holders will vote your shares in the manner recommended by the Board on all matters presented in this Proxy Statement and as the proxy holders may determine in their discretion with respect to any other matters properly presented for a vote at the Annual Meeting.

 

Beneficial Owners of Shares Held in Street Name.

Beneficial Owners of Shares Held in Street Name. If you are a beneficial owner of shares held in street name and do not provide the organization that holds your shares with specific voting instructions, under the rules of various national and regional securities exchanges, the organization that holds your shares may generally vote on routine matters but cannot vote on non-routine matters. If the organization that holds your shares does not receive instructions from you on how to vote your shares on a “non-routine” matter, the organization that holds your shares will inform the inspector of election that it does not have the authority to vote on such matters with respect to your shares. This is generally referred to as a “broker non-vote.”

Which ballot measures are considered “routine” or “non-routine”?

Proposal No. 2 (ratification of the appointment of the independent registered public accountants) is a matter that the Company believes will be considered “routine.” A broker or other nominee may generally vote on routine matters, butand therefore no broker non-votes are expected to exist in connection with such proposal.

Proposal No. 1 (election of directors), Proposal No. 3 (amendment to the PepsiCo, Inc. 2007 Long-Term Incentive Plan) and shareholder proposals (Proposals No. 4 through 6) are matters the Company believes will be considered “non-routine.” A broker or other nominee cannot vote without instructions on non-routine matters. If the organization that holds your shares does not receive instructions from youmatters, and therefore there may be broker non-votes on how to vote your shares on a “non-routine” matter, the organization that holds your shares will inform the inspector of election that it does not have the authority to vote on such matters with respect to your shares. This is generally referred to as a “broker non-vote.”Proposal No. 1, Proposal No. 3 and Proposals No. 4 through 6.

 

Can I change my vote after I have voted?

 

You may revoke your proxy and change your vote at any time before the final vote at the Annual Meeting by voting again via the Internet or by telephone (only your latest Internet or telephone proxy submitted prior to the Annual Meeting will be counted), by signing and returning a new proxy card or vote instruction form with a later date, or by attending the Annual Meeting and voting in person. However, your attendance at the Annual Meeting will not automatically revoke your proxy unless you vote again at the Annual Meeting or specifically request that your prior proxy be revoked by delivering to the Company’s Corporate Secretary at 700 Anderson Hill Road, Purchase, NY 10577 a written notice of revocation prior to the Annual Meeting.

 

Is my vote confidential?

 

Proxy instructions, ballots and voting tabulations that identify individual shareholders are handled in a manner that protects your voting privacy. Your vote will not be disclosed either within the Company or to third parties, except as necessary to meet applicable legal requirements; to allow for the tabulation and certification of votes; and to facilitate a successful proxy solicitation. Occasionally, shareholders provide written comments on their proxy cards, which may be forwarded (without the corresponding votes) to the Company’s management and the Board.

Which ballot measures are considered “routine” or “non-routine”?

Proposal No. 1 (election of directors), Proposal No. 2 (ratification of the appointment of the independent registered public accountants) and Proposal No. 3 (approval of the PepsiCo, Inc. Executive Incentive Compensation Plan) are each matters that the Company believes will be considered “routine”. A broker or other nominee may generally vote on routine matters, and therefore no broker non-votes are expected to exist in connection with such proposals.

Shareholder proposals (Proposals No. 4 through 7) are matters the Company believes will be considered “non-routine”. A broker or other nominee cannot vote without instructions on non-routine matters, and therefore there may be broker non-votes on Proposals No. 4 through 7.

What is the voting requirement to approve each of the proposals?

 

Election of Directors. For Proposal No. 1, under North Carolina law and the Company’s By-laws, assuming the existence of a quorum at the Annual Meeting, the nominees for director who receive a plurality of all of the votes cast shall be elected to the Board of Directors. Abstentions and shares that are voted “against” a director nominee will not be counted toward such nominee’s election. The Company has also implemented a Director Resignation Policy under its Corporate Governance Guidelines. Under this policy, if a director nominee in an uncontested election receives a greater number of votes “against” his or her election than votes “for” his election, the director nominee is required to offer his or her irrevocable resignation to the Board following certification of the shareholder vote. Abstentions have no effect under this policy. The Nominating and Corporate Governance Committee will consider the resignation offer and make a recommendation to the Board. Within 90 days following certification of the shareholder vote, the independent members of the Board will make a final determination as to whether to accept the director’s resignation. A director who tenders his or her resignation under this provision shall not be present during the deliberations or voting by the Committee or the Board regarding whether to accept the resignation offer.

Election of Directors. For Proposal No. 1, under North Carolina law and the Company’s By-Laws, assuming the existence of a quorum at the Annual Meeting, the nominees for director who receive a plurality of all of the votes cast shall be elected to the Board of Directors. Abstentions and shares that are voted “against” a director nominee will not be counted toward such nominee’s election. The Company has also implemented a Director Resignation Policy under its Corporate Governance Guidelines. Under this policy, if a director nominee in an uncontested election receives a greater number of votes “against” his or her election than votes “for” his or her election, the director nominee is required to offer his or her irrevocable resignation to the Board following certification of the shareholder vote. Abstentions have no effect under this policy. The Nominating and Corporate Governance Committee will consider the resignation offer and make a recommendation to the Board. Within 90 days following certification of the shareholder vote, the independent members of the Board will make a final determination as to whether to accept the director’s resignation. A director who tenders his or her resignation under this provision shall not be present during the deliberations or voting by the Committee or the Board regarding whether to accept the resignation offer.

 

Ratification of Independent Registered Public Accountants. For Proposal No. 2, assuming the existence of a quorum at the Annual Meeting, ratification of the appointment of the independent registered public accountants will be approved if a majority of all the votes cast at the Annual Meeting are in favor of ratification.

Ratification of Independent Registered Public Accountants. For Proposal No. 2, assuming the existence of a quorum at the Annual Meeting, ratification of the appointment of the independent registered public accountants will be approved if a majority of all the votes cast at the Annual Meeting are in favor of ratification.

 

Approval of PepsiCo, Inc. Executive Incentive Compensation Plan. For Proposal No. 3, assuming the existence of a quorum at the Annual Meeting, approval of the PepsiCo, Inc. Executive Incentive Compensation Plan requires the affirmative vote of a majority of all the votes cast at the Annual Meeting.

Amendment to PepsiCo, Inc. Long-Term Incentive Plan. For Proposal No. 3, assuming the existence of a quorum at the Annual Meeting, the amendment to the PepsiCo, Inc. 2007 Long-Term Incentive Plan requires the affirmative vote of a majority of all the votes cast at the Annual Meeting, so long as total votes cast represent a majority of the shares entitled to vote on the proposal (without regard to broker non-votes).

 

Shareholder Proposals. For Proposals No. 4 through 7, assuming the existence of a quorum at the Annual Meeting, approval of Proposals No. 4 through 7 requires the affirmative vote of a majority of all the votes cast at the Annual Meeting.

Shareholder Proposals. For Proposals No. 4 through 6, assuming the existence of a quorum at the Annual Meeting, approval of Proposals No. 4 through 6 requires the affirmative vote of a majority of all the votes cast at the Annual Meeting.

 

Note on Abstentions.Abstentions. If you abstain from voting on a particular matter, your vote will be counted as present for determining whether a quorum exists but will not be treated as cast either for or against that matter.matter, except for Proposal No. 3, where abstentions will have the effect of a vote “against” under New York Stock Exchange rules.

 

Note on “Broker Non-Votes.”Under New York Stock Exchange rules, a broker may cast a vote on behalf of a beneficial owner on routine matters, such as Proposals 1,Proposal 2, and 3, when the broker does not receive specific voting instructions from that beneficial owner. On non-routine Proposals 1, 3 and 4 through 7,6, a broker may not cast a vote absent specific voting instructions from the beneficial owners. If you are a beneficial owner holding shares through a broker, bank or other holder of record and you do not vote on certain matters, your broker may cast a vote on your behalf for Proxy ItemsProposal No. 2 but not Proposals No. 1, 2 and 3, but not Proxy Items No. 4, 5, 6 and 7.6.

 

Who will serve as the inspector of election?

 

Representatives from Bank of New YorkBNY Mellon Shareowner Services will serve as the inspectors of election.

 

Where can I find the voting results of the Annual Meeting?

 

The Company expects that the final voting results will be tallied by the inspectors of election and, published inwithin 4 days after the Company’s Quarterly ReportAnnual Meeting, the Company expects to file the results on Form 10-Q for the fiscal quarter ending on June 13, 2009, which the Company will file8-K with the SEC.

Who is paying for the cost of this proxy solicitation?

 

The Company is paying the costs of the solicitation of proxies. This solicitation is being made on behalf of our Board of Directors, but may also be made without additional compensation by our officers or

employees by telephone, facsimile, email or personal interview. In addition, we have retained Georgeson Inc. to assist in obtaining proxies by mail, facsimile or email from brokers, bank nominees and other institutions for the Annual Meeting. The estimated cost of such services is $21,000 plus out-of-pocket expenses. Georgeson Inc. may be contacted at (800) 261-1052.(866) 695-6070.

 

The Company must also pay brokerage firms and other persons representing beneficial owners of shares held in street name, certain fees associated with forwarding the Notice to beneficial owners, forwarding printed proxy materials by mail to beneficial owners who specifically request them, and obtaining beneficial owners’ voting instructions. In addition to soliciting proxies by mail, certain of the Company’s directors, officers and regular employees, without additional compensation, may solicit proxies personally or by telephone, facsimile or email on the Company’s behalf.instructions

 

How can I attend the Annual Meeting in Person?

 

Attendance at the Annual Meeting is limited to shareholders.shareholders of record as of the close of business on March 5, 2010. Admission to the Annual Meeting will be on a first-come, first-served basis. Registrationbasis and will begin at 8:30 a.m. C.D.T., and eachrequire an admission ticket. Each shareholder will be asked to present valid picture identification such as a driver’s license or passport and proof of stock ownership as of the Record Date.passport. The use of cell phones, PDAs, pagers, recording and photographic equipment and/or computers is not permitted in the meeting rooms at the Annual Meeting. Frito-Lay headquarters is accessible to disabled persons. Upon advance request, we will provide wireless headsets for hearing amplification.

 

How do I receive an admission ticket?

If you are a registered shareholder and plan to attend the Annual Meeting, you can obtain an admission ticket by contacting PepsiCo’s Manager of Shareholder Relations at (914) 253-3055 orinvestor@pepsico.com. An admission ticket will then be sent to you.

If you are a beneficial owner of shares held in street name and plan to attend the Annual Meeting, you can obtain an admission ticket in advance by writing to PepsiCo’s Manager of Shareholder Relations, 700 Anderson Hill Road, Purchase, NY 10577. Please be sure to include proof of ownership as of the Record Date, such as a bank or brokerage account statement, or a copy of your most recent Notice or proxy card.

Shareholders who do not obtain an admission ticket in advance may obtain one upon verification of their ownership, as of the Record Date, at the registration desk on the day of the Annual Meeting. Registration will begin at 8:30 a.m. C.D.T.

Can I listen to the Annual Meeting on the Internet?

 

Yes, our Annual Meeting will be webcast on May 6, 20095, 2010 at 9:00 a.m. C.D.T. You are invited to visitwww.pepsico.com to listen to the live webcast of the Annual Meeting. An archived copy of the webcast will be available on our website for at least 90 days following the date of our Annual Meeting.

 

 

 

 

ELECTION OF DIRECTORS (PROXY ITEM NO. 1)

 

The Board of Directors (the“Board”) proposes the following thirteentwelve nominees for election as directors at the Annual Meeting. The directors will hold office from election until the next Annual Meeting of Shareholders, or until their successors are elected and qualified. If any of these nominees for director becomes unavailable, the persons named in the proxy intend to vote for any alternate designated by the current Board. If all of the thirteentwelve director nominees are elected, the Board will have one vacancy,two vacancies, which may be filled by the Board. Proxies cannot be voted for a greater number of persons than the nominees named.

 

THE BOARD OF DIRECTORS RECOMMENDS THAT SHAREHOLDERS VOTE “FOR” THE ELECTION OF THE FOLLOWING DIRECTORS.

 

 

 

LOGO 

SHONA L. BROWN, 43,44, is Senior Vice President, Business Operations of Google Inc., a position she has held since 2006. From 2003 to 2006 she served as Vice President, Business Operations of Google Inc., where she led internal business operations and people operations. From October 1995 to August 2003, Ms. Brown was at McKinsey &and Company, a management consulting firm, where she had been a partner since December 2000. She is a director of the following non-profit organizations: San Francisco Jazz Organization,Organization; The Bridgespan Group,Group; and the Exploratorium.The Exploritorium. Ms. Brown was elected to PepsiCo’s Board in March 2009.

 

  

 

LOGO

 

IAN M. COOK, 56,57, was elected a director of PepsiCo in 2008. He was named Chief Executive Officer and was elected to the board of Colgate-Palmolive Company in 2007 and became Chairman of the Board in January 2009. Mr. Cook joined Colgate in the United Kingdom in 1976 and progressed through a series of senior management roles around the world. In 2002, he became Executive Vice President, North America and Europe. In 2004, he became Chief Operating Officer, with responsibility for operations in North America, Europe, Central Europe, Asia and Africa. In 2005, he was named President and Chief Operating Officer, responsible for all Colgate operations worldwide. Mr. Cook was elected to PepsiCo’s Board in 2008.

 

  

 

LOGO

 

DINA DUBLON, 55, is the former56, was elected a director of PepsiCo in 2005. Ms. Dublon retired from JP Morgan Chase & Co. in 2004, where she had served as Executive Vice President and Chief Financial Officer JP Morgan Chase & Co. serving in that capacity from December 1998 until her retirement at the end of 2004.since 1998. She is a director of Microsoft Corp. and Accenture. She is also a director of the Global Fund for Women co-chairsand the Women’s Refugee Commission, andCommission. She is a trustee of Carnegie Mellon University. Ms. Dublon was elected to PepsiCo’s Board in 2005.

  

 

LOGO

 

VICTOR J. DZAU, MD, MD, 63,64, was elected a director of PepsiCo in 2005. Dr. Dzau is Chancellor for Health Affairs at Duke University and President and CEO of the Duke University Health System since July 2004. Prior to that he served as Hersey Professor of Medicine at Harvard Medical School and Chairman of the Department of Medicine at Harvard Medical SchoolBrigham and Women’s Hospital in Boston, Massachusetts from 1996 to 2004. He is a member of the Institute of Medicine of the National Academy of Sciences and the European Academy of Sciences and Arts. He was the previous Chairman of the National Institutes of Health (NIH) Cardiovascular Disease Advisory Committee and he served on the Advisory Committee to the Director of NIH. Dr. Dzau has been named 2004 Distinguished Scientist of the American Heart Association and was the recipient of the 2004 Max Delbruck Medal, Berlin, Germany, and the 2005 Ellis Island Medal of Honor. Dr. Dzau is also a director of Genzyme Corporation, Alnylam Pharmaceuticals, Inc. and Medtronic, Inc. Dr. Dzau was elected to PepsiCo’s Board in 2005.

 

  
LOGO RAY L. HUNT,65, is, 66, Chairman and Chief Executive Officer of Hunt Oil Company and Chairman, Chief Executive Officer and President of Hunt Consolidated, Inc., was elected to PepsiCo’s Board in 1996. Mr. Hunt began his association with Hunt Oil Company in 1958 and has held his current position since 1976. He is also a director of numerous charitable and corporate organizations, including Bessemer Securities Corporation, Bessemer Securities LLC and King Ranch Inc. and Verde Realty. Mr. Hunt was elected to PepsiCo’s Board in 1996.

 

  
LOGO ALBERTO IBARGÜEN, 65,66, was elected a director of PepsiCo in 2005. Mr. Ibargüen has been President and Chief Executive Officer of the John S. and James L. Knight Foundation since 2005. Mr. Ibargüen previously served as Chairman of Miami Herald Publishing Co., a Knight Ridder subsidiary, and as publisher ofThe Miami Herald and ofEl Nuevo Herald.He is a member of the boards of AMR Corporation, American Airlines, Inc., ProPublica and The Council on Foreign Relations. Mr. Ibargüen is also the Chairman of the Board of The Newseum in Washington, D.C. Mr. Ibargüen was elected to PepsiCo’s Boardand of the Worldwide Web Foundation in 2005.Switzerland.

 

  
LOGO ARTHUR C. MARTINEZ, 69, is the70, former Chairman of the Board, President and Chief Executive Officer of Sears, Roebuck and Co., was elected to PepsiCo’s Board in 1999. Mr. Martinez was Chairman and Chief Executive Officer of the former Sears Merchandise Group from 1992 to 1995 and served as Chairman of the Board, President and Chief Executive Officer of Sears, Roebuck and Co. from 1995 until 2000. He served as Vice Chairman and a director of Saks Fifth Avenue from 1990 to 1992. He is also a director of Liz Claiborne, Inc., International Flavors and Fragrances, Inc. and, Interactive Corp (IAC) and American International Group (AIG). Mr. Martinez is Chairman of the Supervisory Board of ABN AMRO Holding, N.V. Mr. Martinez is alsoand Chairman of HSN, Inc. Mr. Martinez was elected to PepsiCo’s Board in 1999.

  
LOGO INDRA K. NOOYI, 53,54, has been PepsiCo’s Chief Executive Officer since October 2006 and assumed the role of Chairman of PepsiCo’s Board of Directors on May 2,in 2007. She was elected to PepsiCo’s Board of Directors and became President and Chief Financial Officer in May 2001, after serving as Senior Vice President and Chief Financial Officer since February 2000. Ms. Nooyi also served as PepsiCo’s Senior Vice President, Corporate Strategy and Development from 1996 until February 2000, and as PepsiCo’s Senior Vice President, Strategic Planning from 1994 until 1996. Prior to joining PepsiCo, Ms. Nooyi spent four years as Senior Vice President of Strategy, Planning and Strategic Marketing for Asea Brown Boveri, Inc. She was also Vice President and Director of Corporate Strategy and Planning at Motorola, Inc.

 

  
LOGO SHARON PERCY ROCKEFELLER, 64,65, was elected a director of PepsiCo in 1986. She is President and Chief Executive Officer of WETA public stations in Washington, D.C., a position she has held since 1989, and was a member of the Board of Directors of WETA from 1985 to 1989. She was a member of the Board of Directors of the Corporation for Public Broadcasting until 1992 and is currently a director of Public Broadcasting Service (PBS), in Washington, D.C. Ms. Rockefeller currently serves as a Trustee on the following non-profit boards: National Gallery of Art, The Museum of Modern Art, Johns Hopkins Medicine, Colonial Williamsburg Foundation and Rockefeller Philanthropy Advisors. Ms. Rockefeller was elected to PepsiCo’s Board in 1986.

 

  
LOGO JAMES J. SCHIRO, 63, became64, was elected to PepsiCo’s Board in 2003. Mr. Schiro was Chief Executive Officer of Zurich Financial Services infrom May 2002 to December 2009, after serving as Chief Operating Officer – Group Finance since March 2002. He joined Price Waterhouse in 1967, where he held various management positions. In 1994 he was elected Chairman and senior partner of Price Waterhouse, and in 1998 became Chief Executive Officer of PricewaterhouseCoopers, after the merger of Price Waterhouse and Coopers & Lybrand. Mr. Schiro is also a Director of Royal Philips Electronics. Mr. Schiro was elected to PepsiCo’s Board in 2003.Electronics and Goldman Sachs.

 

  
LOGO LLOYD G. TROTTER, 62,64, was elected a director of PepsiCo in 2008. Mr. Trotter is Managing Partnera managing partner at GenNx360 Capital Partners, a position he has held since February 2008. He served as Vice Chairman, General Electric, and as President and Chief Executive Officer of GE Industrial, from 2006 through February 2008. Between 1989 and 2006, he held various positions at GE, including Executive Vice President, Operations, from 2005 to 2006, President and Chief Executive Officer of GE Consumer and Industrial Systems from 1998 to 2005 and President and Chief Executive Officer, Electrical Distribution and Control from 1992 to 1998. Mr. Trotter is a former director of Genpact Limited. Mr. Trotter is also a director of Textron, Inc. Mr. Trotter was elected to PepsiCo’s Board in 2008.and Daimler AG.

  
LOGO DANIEL VASELLA, 55, became56, has been Chairman of the Board andof Novartis AG since 1999. Dr. Vasella served as Chief Executive Officer of Novartis AG infrom 1999 to January 2010, after serving as President since 1996. From 1992 to 1996, Dr. Vasella held the positions of Chief Executive Officer, Chief Operating Officer, Senior Vice President and Head of Worldwide Development and Head of Corporate Marketing at Sandoz Pharma Ltd. He also served at Sandoz Pharmaceuticals Corporation from 1988 to 1992. Dr. Vasella is also a director of Alcon Laboratories, Inc. Dr. VasellaHe was elected to PepsiCo’s Board in 2002.

LOGOMICHAEL D. WHITE, 57, has been Vice Chairman of PepsiCo and a member of PepsiCo’s Board of Directors since March 2006 and Chief Executive Officer of PepsiCo International since February 2003. Prior to that, he served as President and Chief Executive Officer of Frito-Lay’s Europe/Africa/Middle East division from 2000 until February 2003. From 1998 to 2000, Mr. White was Senior Vice President and Chief Financial Officer of PepsiCo. Mr. White has also served as Executive Vice President and Chief Financial Officer of PepsiCo Foods International and Chief Financial Officer of Frito-Lay North America. He joined Frito-Lay in 1990 as Vice President of Planning. Mr. White is also a director of Whirlpool Corporation.

 

 

 

 

 

 

OWNERSHIP OF PEPSICO COMMON STOCK

BY DIRECTORS AND EXECUTIVE OFFICERS

 

The following table shows, as of March 6, 2009:5, 2010: (1) the shares of PepsiCo Common Stock beneficially owned by each director (including each nominee), by each of the executive officers identified in the 20082009 Summary Compensation Table on page 3942 of this Proxy Statement (“Named Executive Officers”) and by all directors and all executive officers as a group; and (2) the number of phantom units of PepsiCo Common Stock held in PepsiCo’s income deferral programs by each director (including each nominee), by each Named Executive Officer and by all directors and all executive officers as a group. Each phantom unit is intended to be the economic equivalent of one share of PepsiCo Common Stock. The information in this table is based solely on statements in filings with the SEC or other reliable information.

 

As of March 6, 2009,5, 2010, the directors and executive officers as a group own less than 1% of outstanding PepsiCo Common Stock and less than 1% of outstanding PepsiCo Convertible Preferred Stock. To our knowledge, as of the Record Date, there are currently no beneficial holders of 5% or more of the Company’s Common or Convertible Preferred Stock.

 

Name of Individual or Group

  Number of Shares of
PepsiCo Common
Stock Beneficially
Owned(1)
 Number of
Phantom Units of
PepsiCo Common
Stock Held in
PepsiCo’s

Deferral Programs(2)
 Total  Number of Shares of
PepsiCo Common
Stock Beneficially
Owned (1)
  Number of
Phantom Units of
PepsiCo Common
Stock Held in
PepsiCo’s

Deferral Programs (2)
  Total

Shona L. Brown*

  2,925(3) 2,249(4) 5,174

Shona L. Brown

  2,925  8,144  11,069

Albert P. Carey

  810,034  0  810,034  828,403  0  828,403

John C. Compton

  755,260  34,936  790,196  874,263  35,869  910,132

Ian M. Cook

  2,118  5,193  7,311  2,118  6,492  8,610

Massimo F. d’Amore

  45,305  0  45,305

Dina Dublon

  7,349  4,690  12,039  10,413  7,424  17,837

Victor J. Dzau

  6,322  11,020  17,342  9,386  15,679  25,065

Richard Goodman

  277,355  0  277,355  319,463  0  319,463

Ray L. Hunt (5)

  549,358  21,607  570,965

Ray L. Hunt (3)

  552,422  27,119  579, 541

Alberto Ibargüen

  7,575  7,227  14,802  10,639  8,354  18,993

Arthur C. Martinez

  31,958  26,492  58,450  35,022  29,920  64,942

Indra K. Nooyi

  1,337,775  111,197  1,448,972  1,679,077  114,167  1,793,244

Sharon Percy Rockefeller

  68,556  4,199  72,755  71,620  6,917  78,537

James J. Schiro

  29,923  13,940  43,863  32,987  19,381  52,368

Lloyd G. Trotter

  1,000  6,311  7,311  1,000  10,820  11,820

Daniel Vasella

  27,767  8,633  36,400  30,831  13,216  44,047

Michael D. White

  1,191,465  0  1,191,465

All directors and executive officers as a group (22 persons)

  6,049,881  269,650  6,319,531

Michael D. White (4)

  1,226,969  0  1,226,969

All directors and executive officers as a group (25 persons)

  7,796,369  375,879  8,172,248

 

*Shona L. Brown joined the Board of Directors as of March 20, 2009.

 

(1) The shares shown include the following shares that directors and executive officers have the right to acquire within 60 days after March 6, 20095, 2010 through the exercise of vested stock options: Albert P. Carey, 761,326768,141 shares; John C. Compton, 712,764792,219 shares; Massimo F. d’Amore 32,618 shares; Dina Dublon 4,8947,958 shares; Victor J. Dzau, 3,5246,588 shares; Richard Goodman, 258,274286,858 shares; Ray L. Hunt, 52,22055,284 shares; Alberto Ibargüen, 3,5246,588 shares, Arthur C. Martinez, 25,61628,680 shares; Indra K. Nooyi, 1,222,5301,526,750 shares; Sharon Percy Rockefeller, 25,19428,258 shares; James J. Schiro, 26,38329,447 shares; Daniel Vasella, 20,39323,457 shares; Michael D. White, 1,040,9521,110,548 shares; and all directors and executive officers as a group, 4,981,0146,605,804 shares. Except as otherwise noted, the directors and executive officers exercise sole voting and investment power over their shares shown in the table and none of the shares are subject to pledge.

 

(2) Reflects phantom units of PepsiCo Common Stock held in the PepsiCo Executive Income Deferral Program and The PepsiCo Director Deferral Program.

(3)Includes 1,000 shares granted to Ms. Brown upon joining the Board on March 20, 2009.

 

(4)Reflects pro-rated annual equity grant and amounts deferred by Ms. Brown upon joining the Board on March 20, 2009.

(5)(3) The shares shown for Mr. Hunt include (i) 26,700 shares held in a corporation over which Mr. Hunt has sole voting and investment power, (ii) 262,286 shares held in trusts over which Mr. Hunt has shared voting power and sole investment power, and (iii) 152,500 shares held in a trust over which Mr. Hunt has sole voting power and no investment power.

 

(4)Mr. White retired on November 30, 2009 from his role as Vice Chairman of PepsiCo, Inc. and CEO, PepsiCo International.

 

 

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

 

Section 16 of the Securities Exchange Act of 1934 requires PepsiCo’s directors and executive officers to file reports of ownership and changes in ownership of PepsiCo Common and Convertible Preferred Stock. We received written representations from each such person who did not file an annual statement with the SEC on Form 5 that no Form 5 was due. To the best of PepsiCo’s knowledge, based on our records and other information, in 2008,2009 all required forms were filed on time with the Securities and Exchange Commission.Commission with the exception of the Form 4/A filed May 6, 2009 for Shona L. Brown that was filed to correct an administrative error contained in an earlier filing.

 

 

 

CORPORATE GOVERNANCE AT PEPSICO

 

Board of Directors

 

Our business and affairs are overseen by our Board of Directors pursuant to the North Carolina Business Corporation Act and our By-laws.By-Laws. Members of the Board of Directors are kept informed of the Company’s business through discussions with the Chairman and Chief Executive Officer and with key members of management, by reviewing materials provided to them and by participating in Board and Committee meetings. MembersAll members of the Board of Directors are elected annually by the shareholders.

 

Regular attendance at Board meetings and the Annual Meeting is required of each director. PepsiCo’s Board held sevennine meetings during 2008.2009. Average attendance by incumbent directors at Board and standing Committee meetings in 20082009 was 95%91%. No incumbent director except Daniel Vasella attended fewer than 75% of the total number of Board and standing Committee meetings in 2008.2009. The non-managementindependent directors met in executive session at six Board meetings in 2008.2009. All incumbent directors except Ian Cook and James Schiro attended the 20082009 Annual Meeting of Shareholders.Shareholders, as required.

 

In 2002, the Board of Directors adopted Corporate Governance Guidelines for the Company. The Guidelines are periodically amended and were most recently amended in November 2008September 2009 to reflect a change in a portionthe responsibilities of the director independence test in the New York Stock Exchange Corporate Governance Listing Standards.Presiding Director. The revised Guidelines are attached to this Proxy Statement asExhibit A and are also available on the Company’s website atwww.pepsico.com underInvestors”Company”—“Corporate Governance” and are available in print to any shareholder who requests a copy. The Company’s Worldwide Code of Conduct is also available on the Company’s website atwww.pepsico.com underInvestors”Company”—“Corporate Governance”Governance.” and is available in print to any shareholder who requests a copy. Annually, all of PepsiCo’s executive officers, other senior employees and directors complete certifications with respect to their compliance with the Company’s Worldwide Code of Conduct.

 

Board Leadership Structure

PepsiCo’s Board of Directors annually elects one of its own members as the Chairman of the Board of Directors. PepsiCo’s By-Laws provide that the Chairman of the Board may also be the Chief Executive Officer or any other officer of the Corporation. PepsiCo believes that there are a wide array of leadership structures that could apply to many different business models and, therefore, that every company should be afforded the opportunity to determine the ideal structure for its board leadership, which leadership structure may change over time. PepsiCo’s leadership structure of a combined role of CEO and Chairman has proven extremely effective for PepsiCo historically in the areas of company performance and corporate governance, among others. In addition, as described below, the presence of an independent Presiding Director with meaningful responsibilities ensures independent oversight. Today, PepsiCo’s combined CEO and Chairman role, together with the assistance of its independent Presiding Director, effectively serves the best interests of PepsiCo and its shareholders because it provides our Company with strong and consistent leadership.

Presiding Director

PepsiCo’s Corporate Governance Guidelines require that an independent director shall be designated as the Presiding Director by the independent directors of the Board based on the

recommendation of the Nominating and Corporate Governance Committee. The position of Presiding Director shall rotate among the independent directors of the Board for a three-year term, and the Board will evaluate the Presiding Director’s performance annually under the guidance of the Nominating and Corporate Governance Committee. PepsiCo’s Presiding Director is expected to: (a) preside at all meetings of the Board at which the Chairman is not present, including executive sessions of the independent directors; (b) serve as a liaison between the Chairman and the independent directors; (c) provide advice regarding information sent to the Board; (d) approve meeting agendas for the Board; (e) approve meeting schedules to assure that there is sufficient time for discussion of all agenda items; (f) have the authority to call meetings of the independent directors; and (g) if requested by major shareholders, ensure that he/she is available for consultation and direct communication.

In May 2007, the Board of Directors appointed Sharon Percy Rockefeller as the Presiding Director of the Board. Ms. Rockefeller continued in the role throughout 2009 and performed the above duties in addition to assisting the Board in the fulfillment of its responsibilities in general.

Director Independence

 

In making independence determinations, the Board of Directors observes all criteria for independence established by the SEC, the New York Stock Exchange and other governing laws and regulations. The Board has determined that to be considered independent, a director may not have any direct or indirect material relationships with the Company. In making a determination of whether a material relationship exists, the Board considers all relevant facts and circumstances, including but not limited to the director’s commercial, industrial, banking, consulting, legal, accounting, charitable and familial relationships. In addition to the independence requirements set forth in the Corporate Governance Listing Standards of the New York Stock Exchange, the Board has determined that a director will not be independent if he or she serves as an executive officer, director or trustee of a tax exempt organization that has received contributions from the Company or any of its consolidated subsidiaries in any of the last three fiscal years that exceeds the greater of $1 million or 2% of the consolidated gross revenues of such tax exempt organization for its last completed fiscal year. These independence standards were recommended by the Nominating and Corporate Governance Committee and adopted by the Board of Directors, and are detailed in full in the Corporate Governance Guidelines attached asExhibit A to this Proxy Statement.

 

Consistent with these considerations, the Board has reviewed all relationships and material transactions between the Company and the members of the Board (and their respective affiliated companies) and has affirmatively determined that the non-management directors standing for election listed below are independent within the meaning of the rules of the New York Stock Exchange, based on the application of the Company’s independence standards.

 

Shona L. Brown

 

Ray L. Hunt

 Sharon Percy Rockefeller

Ian M. Cook

 

Alberto Ibargüen

 James J. Schiro

Dina Dublon

 

Arthur C. Martinez

 Lloyd G. Trotter

Victor J. Dzau

  Daniel Vasella

 

In arriving at the foregoing independence finding,determination, the Board of Directors reviewedconsidered certain relationships and transactions in 2009 for compliance with the following transactionstandards described above, such as charitable donations made to not-for-profit charities for which Ms. Dublon and Messrs. Dzau and Martinez serve as directors, which contributions in 2008. After an arm’s length competitive bid process,each instance did not exceed $20,000. The Board also considered purchases of goods and services from companies for which Ms. Dublon and Messrs. Martinez, Ibargüen and Trotter serve as a directors and at which Mr. Schiro was formerly employed. None of such payments exceeded 1% of such companies’ revenues or the Company secured certain insurance coverage from Zurich American Insurance Company (a member of Zurich Financial Services Group). In 2008, Zurich Financial Services provided the Company with employee-benefit related insurance coverage under policiesCompany’s revenues. The Board determined that carried aggregate premiums of approximately $450,000, and the Company expects to continue such coverage through December 31, 2010. In addition, effective January 1, 2009, the company secured from Zurich Financial a one-year excess casualty policy with a premium of $124,410. James J. Schiro, a membernone of the Board, isforegoing transactions impaired the Chief Executive Officerindependence of Zurich Financial Services. The Board found that such transactions are fair and reasonable and as favorable to the Company as those which could have been obtained from unrelated third parties. Accordingly, such transactions have no impact on the finding of Mr. Schiro’s independence as the Company does not believe that Mr. Schiro has a direct or indirect material interest in such commercial dealings.any Director.

 

None of the non-management directors receives any fees from the Company other than those received in his or her capacity as a director.

Presiding Director

In May 2007, the Board of Directors appointed Sharon Percy Rockefeller as the Presiding Director of the Board. Ms. Rockefeller continued in the role throughout 2008. In her capacity as the Presiding Director, Ms. Rockefeller presides at the regularly-scheduled executive sessions of the Board, at which only non-management directors are present. She also advises the Chairman of the Board and, as appropriate, Committee chairs with respect to agendas and information needs relating to the Board and Committee meetings, and performs other duties that the Board may from time to time delegate to assist the Board in the fulfillment of its responsibilities. Shareholders and other interested parties may communicate with Ms. Rockefeller, or with any non-management directors, by any of the following means:

by phone at 1-866-626-0633

by sending a letter to PepsiCo, Inc., 700 Anderson Hill Road, Purchase, New York, 10577 Attention: Presiding Director

by submitting a communication on-line at our website atwww.pepsico.com under“Investors” – “Corporate Governance” – “Contact the Board of Directors/Audit Committee”

Communications to the Board of Directors

 

The PepsiCo Corporate Law Department reviews all communications sent to the Board of Directors relating to the duties and responsibilities of the Board and its Committees. The Corporate Law Department reviews all such communicationsCommittees and regularly provides a summary of communications to the Board that relate to the functions of the Board or a Board Committee or that otherwise require Board attention. Directors may at any time discuss the Board communications received by the Company and request copies or summaries of such communications. In addition, the Corporate Law Department may forward certain communications only to the Presiding Director, the Chair of the relevant Committee or the individual Board member to whom a communication is directed. Concerns relating to PepsiCo’s accounting, internal control over financial reporting or auditing matters will be referred directly to members of the Audit Committee.

 

Shareholders and other interested parties may send communications directed to the Board, a Committee of the Board, the Presiding Director, the independent directors as a group or an individual member of the Board by any of the following means:

 

by phone at 1-866-626-0633

 

by sending a letter to PepsiCo, Inc., 700 Anderson Hill Road, Purchase, New York, 10577, ATTN: Secretary

 

  

by submitting a communication on-line at our websitewww.pepsico.com underInvestors”Company”—“Corporate Governance” – “Contact—“Contact the Board of Directors/Audit Committee”

Political Contributions Policy

 

In 2005, the Board of Directors adopted a Political Contributions Policy for the Company. The Political Contributions Policy, together with other policies and procedures, including the Company’s Worldwide Code of Conduct, guides the Company’s approach to political contributions. In connection with the development of this policy and in keeping with the Company’s goals of transparency, the policy and the Company’s annual political contributions are posted on our website atwww.pepsico.comunderCompany”—Investors” – “Corporate Governance” – “Policies.Corporate Governance—“Policies.”

 

Committees of the Board of Directors

 

The Board of Directors has three standing Committees: Nominating and Corporate Governance, Compensation and Audit. The table below indicates the members of each Board committee during 20082009 and through March 20, 2009:12, 2010:

 

Name  Nominating and
Corporate
Governance
  Compensation  Audit

Shona L. Brown(1)

  X  X   

Ian M. Cook(2)

        X

Dina Dublon

       X

Victor J. Dzau

  X  X   

Ray L. Hunt

  Chair  X   

Alberto Ibargüen

        X

Arthur C. Martinez

  X  Chair   

Indra K. Nooyi

         

Sharon P. Rockefeller

  X  X   

James J. Schiro

        Chair

Lloyd G. Trotter(2)

       X

Daniel Vasella

  X  X   

Michael D. White (2)

         

 

 (1) Ms. Brown joined the Nominating and Corporate Governance Committee and Compensation Committee on March 20, 2009.

 

(2)

 

Messrs. Cook and Trotter joinedMr. White retired from the Audit CommitteeBoard of Directors on March 14, 2008.

November 30, 2009.

The Nominating and Corporate Governance Committee

 

The Nominating and Corporate Governance Committee, which was established in 1997 and renamed in 2002, held four meetings in 2008.2009. The Nominating and Corporate Governance Committee, among other things: (a) identifies and recommends to the Board for election and/or appointment qualified candidates for membership on the Board and the Committees of the Board; (b) develops and recommends to the Board corporate governance principles and the Worldwide Code of Conduct applicable to the Company and its directors and monitors compliance with all such principles and policies; (c) develops and recommends to the Board criteria to assess the independence of members of the Board; (d) makes recommendations to the Board concerning the composition, size, structure and activities of the Board and its Committees; (e) assesses and reports to the Board on the performance and effectiveness of the Board and its Committees; and (f) reviews and reports to the Board with respect to director compensation and benefits. The Nominating and Corporate Governance Committee Charter is available on the Company’s website atwww.pepsico.com underInvestors” Company”—“Corporate Governance” and is also available in print to any shareholder who requests a copy. The Nominating and Corporate Governance Committee is comprised entirely of directors who meet the independence requirements of the New York Stock Exchange and applicable securities laws.Exchange.

Process for Selection and Nomination of Directors; Consideration of Director Nomination ProcessDiversity

 

TheIn fulfilling its responsibility to identify and recommend to the Board qualified candidates for membership on the Board, the Nominating and Corporate Governance Committee does not solicit director nominations, but will consider recommendationsconsiders the following attributes of candidates for director nominees made by shareholders if the individuals recommended meet certain minimum Board membership criteria. The Committee’s assessment of Board candidates includes consideration of a candidate’s:Directors: (i) relevant knowledge and diversity of background and experience in areas including business, finance, accounting, technology, marketing, international business and government; (ii) personal qualities of leadership, character, judgment and whether the candidate possesses a reputation in the community at large of integrity, trust, respect, competence and adherence to the highest ethical standards; (iii) roles and contributions valuable to the business communitycommunity; and (iv) whether the candidate is free of conflicts and has the time required for preparation, participation and attendance at all meetings. Shareholder recommendations should be sentIn addition, while not a formal policy, PepsiCo’s director nomination processes call for the Nominating and Corporate Governance Committee, during the review and selection process, to seek diversity within the Board and adhere to the SecretaryCompany’s philosophy of PepsiCo at 700 Anderson Hill Road, Purchase, New York 10577maintaining an environment free from discrimination based upon race, color, religion, national origin, sex, age, disability, sexual preference or orientation, marital status or any unlawful factor.

The Nominating and must include detailed background information regardingCorporate Governance Committee does not solicit director nominations, but will consider recommendations for director nominees made by shareholders if the suggested candidate that demonstrates how the individual meets theindividuals recommended meet certain minimum Board membership criteria.

criteria including those described above. Nominations received by the Secretary of the Company from shareholders are reviewed by the Chairman of the Nominating and Corporate Governance Committee to determine whether the candidate possesses the required qualifications, and if so, whether the candidate’s expertise and particular set of skills and background fit the current needs of the Board. This is done to ensure that the Board includes members with diverse backgrounds, skills and experience, including appropriate financial and other expertise relevant to the business of the Company. Shareholder recommendations should be sent to the Secretary of PepsiCo at 700 Anderson Hill Road, Purchase, New York 10577 and must include detailed background information regarding the suggested candidate that demonstrates how the individual meets the Board membership criteria. If the candidate meets the requirements for a current vacancy on the Board, the submission materials are reviewed with the Nominating and Corporate Governance Committee and are responded to by the Chairman of the Committee or hishis/her designee. The Committee does not have a different process for evaluation of candidates submittedevaluating nominees based on whether the nominee is recommended by non-shareholders of the Company is handled similarly.a non-shareholder.

 

From time to time, the Nominating and Corporate Governance Committee engages consulting firms to perform searches for director candidates who meet the current needs of the Board. If a consulting firm is retained to assist in the search process for a director, a fee is paid to such firm. A nominee for

Skills and Qualifications of the 2009 Annual Meeting, Shona L. Brown, was elected byMembers of the Board of Directors on March 20, 2009. Prior

Each PepsiCo Board member was selected in accordance with the process for the selection and nomination of directors described above. Accordingly, each of PepsiCo’s Board members brings to her electionPepsiCo a myriad of skills, education, experiences and qualifications that can be leveraged in order to benefit PepsiCo and its shareholders. Set forth below is a description of certain of such skills, experiences and/or qualifications associated with each member of the Board. The below listing does not include personal traits such as candor, integrity, time commitment or collegiality that are essential to a nominee’s qualifications, nor does it contemplate independence issues that are evaluated separately. The information below merely highlights certain notable traits of each Board a third party search firmmember that was paid for its services was usedcontributed to assist the Nominating and Corporate Governance Committee in identifying potential candidates. The Company’s non-management directors recommend Ms. Browntheir selection as a nominee.member of PepsiCo’s Board of Directors.

Shona L. Brown.    As a Director, Shona L. Brown provides PepsiCo with the unique perspective of building innovation into the business and people operations of a world-recognized global technology leader (including green operations), Google Inc. From her career in business and consulting, she brings a deep expertise in building organizations optimized for adaptability, growth and innovation. Her experiences also include serving on a number of non-profit boards, with a focus on education and the environment.

Ian M. Cook.    The selection of Ian M. Cook as a director nominee was grounded in Mr. Cook’s strengths in business operations gained from his many years working in global leadership roles, including Chief Executive Officer, and a director at Colgate-Palmolive, a publicly-traded, multi-national consumer products company. Mr. Cook’s valuable experiences also include his diverse activities with not-for-profit organizations.

Dina Dublon.    Dina Dublon’s qualifications include: her deep expertise in financial strategic and banking activities that were gained while serving as a senior executive at a leading global financial services company; her complimentary experiences as a member of the board of directors at several other public companies; and her unique experiences gained while working with not-for-profit organizations focusing on women’s issues and initiatives.

Victor Dzau.    As a medical doctor and physician/scientist, Victor Dzau offers PepsiCo a valuable perspective into the areas of health and wellness, an important part of PepsiCo’s “Performance with Purpose” mission. He also provides expert advice to PepsiCo’s research and development programs. In addition to his medical and scientific qualifications, Dr. Dzau has significant experience in serving on the boards of several public companies and health-related organizations.

Ray L. Hunt.    Ray L. Hunt brings to PepsiCo a keen understanding and knowledge regarding strategy and leadership of a global organization operating in a key industry from his long-time position as Chairman and Chief Executive Officer of Hunt Oil Company. His activities in a large number of privately-held and not-for-profit organizations contribute to Mr. Hunt’s operational business expertise and strong management skills.

Alberto Ibargüen.    PepsiCo and its Board of Directors benefit from the business experiences that Alberto Ibargüen acquired over 25 years of managing major metropolitan newspapers, including the country’s largest Spanish-language daily. Mr. Ibargüen brings market, community and new media insights to PepsiCo that have been developed over time and through his role as Chief Executive Officer of one of the country’s largest private foundations. His skill set also includes legal and financial experience that has deeply enhanced his publishing, business and public company board roles.

Arthur C. Martinez.    The diverse experiences of Arthur C. Martinez include his leadership positions as Chairman, President and Chief Executive Officer of Sears, Roebuck and Co., a well-known branded consumer products company. Mr. Martinez’s experiences and qualifications also include his active involvement on several public company Boards and a variety of charitable organizations as well as a deep understanding of the financial and operational aspects of businesses.

Indra K. Nooyi.    Indra K. Nooyi brings to the Board of Directors strong leadership, extensive business and operating experience and tremendous knowledge of our Company as well as deep insights into and experiences within the global food and beverage industry.

In addition, Ms. Nooyi brings her broad strategic vision for PepsiCo to the Board of Directors. Ms. Nooyi’s service as the Chairman and Chief Executive Officer of PepsiCo creates a critical link between management and the Board of Directors, enabling the Board to perform its oversight function with the benefits of management’s perspectives on the business.

Sharon Percy Rockefeller.    As a member of our Board of Directors, Sharon Percy Rockefeller brings to PepsiCo her diverse perspective and keen knowledge of and contacts within government as a long time Washington, D.C. resident. She has been President and Chief Executive Officer of WETA TV/FM, the public broadcasting stations in Washington, DC since 1989. Ms. Rockefeller’s activities with several non-profit organizations focused on art, medicine and public broadcasting have provided her with invaluable management and leadership experiences as well as insights.

James Schiro.    James Schiro’s credentials include his managerial capabilities gained while he was Chief Executive Officer of Zurich Financial Services as well as his knowledge of global capital markets. He also brings solid financial and banking acumen gained from his role as Chief Executive Officer and other positions held at a large, public accounting firm. In addition, the experiences acquired through Mr. Schiro’s positions as a director on several public company boards benefit PepsiCo, its Board of Directors and its shareholders.

Lloyd G. Trotter.    The selection of Lloyd G. Trotter as a director nominee was based, among other things, upon his extensive experience in business operations and executive leadership gained from his many years working in global leadership roles at General Electric. Mr. Trotter also has significant experience by serving on the boards of directors at several public companies.

Daniel Vasella.    As a member of the Company’s Board of Directors, Dr. Daniel Vasella offers PepsiCo his experience as the Chairman and Chief Executive Officer of the global healthcare company, Novartis A.G. His expertise in the important areas of health and wellness and nutrition, and his global perspective in leading and serving on the board of directors at international organizations provides a great benefit to PepsiCo and its shareholders.

 

The Audit Committee

 

The Audit Committee, which was established in 1967 in accordance with the requirements of the Securities Exchange Act of 1934, held ten11 meetings in 2008.2009. The Audit Committee’s primary responsibilities are to retain the Company’s independent registered public accountants (subject to shareholder ratification) and to assist the Board’s oversight of: (a) the quality and integrity of the Company’s financial statements and its related internal controls over financial reporting; (b) the Company’s compliance with legal and regulatory requirements; (c) the independent registered public accountants’ qualifications and independence; (d) the performance of the Company’s internal audit function and the independent registered public accountants; and (e) overseeing the accounting and financial reporting practices of the Company and audits of the Company’s financial statements. The report of the Audit Committee is set forth on pages 2122 and 2223 of this Proxy Statement. The Audit Committee Charter is available on the Company’s website atwww.pepsico.com underInvestors”Company”—“Corporate Governance” and is also available in print to any shareholder who requests a copy.

Financial Expertise and Financial Literacy

 

The Board of Directors has determined that Dina Dublon and James J. Schiro, members of our Audit Committee, satisfy the criteria adopted by the Securities and Exchange Commission to serve as “audit committee financial experts” and are independent directors, pursuant to the standards set forth in the Company’s Corporate Governance Guidelines and the requirements under the Securities Exchange Act of 1934 and the New York Stock Exchange Listing Standards. In addition, the Board of Directors has determined that Ian M. Cook, Dina Dublon, Alberto Ibargüen, James J. Schiro and Lloyd G. Trotter, constituting all members of our Audit Committee, are independent directors and are financially literate within the meaning of the New York Stock Exchange Corporate Governance Listing Standards.

Directors on Multiple Audit Committees

 

None of the Company’s directors serves on the audit committee of more than three public companies.

 

The Compensation Committee

 

The Compensation Committee, which has been active since 1955, held fivesix meetings during 2008.2009. The Compensation Committee: (a) oversees the design of PepsiCo’s compensation and benefits programs; (b) oversees the policies of the Company relating to compensation of the Company’s executives and makes recommendations to the Board regarding the compensation of PepsiCo’s executive officers and other key executives; (c) produces a report on executive compensation for inclusion in the Company’s Proxy Statement; and (d) oversees the development and implementation of succession plans for the Chief Executive Officer and other key executives. Additional information on the roles and responsibilities of the Compensation Committee is provided in the “CompensationCompensation Discussion and Analysis”Analysis on page 2325 of this Proxy Statement.

 

The Compensation Committee is composed entirely of independent members of the Board who are “outside directors” for purposes of Section 162(m) of the Internal Revenue Code and “non-employee directors” for purposes of Section 16 of the Securities Exchange Act of 1934. The Compensation Committee Report is set forth on page 3841 of this Proxy Statement. The Compensation Committee Charter is available on the Company’s website atwww.pepsico.com underInvestors”Company”—“Corporate Governance” and is also available in print to any shareholder who requests a copy.

 

Review and Approval of Transactions with Related Persons

 

On an annual basis, each director and executive officer is required to complete a questionnaire, which requires disclosure of any transactions the director or executive officer, or their immediate family members, may have with the Company in which the director or executive officer, or their immediate family members, has a direct or indirect material interest. The Audit Committee, which is responsible for reviewing and approving any related party transactions, considers the responses in the questionnaires and other information regarding potential relationships between the Company and the directors and executive officers. In determining whether to approve or disapprove a related-person transaction, our Audit Committee considers all transactions on a case-by-case basis and weighs all material factors, including but not limited to, the extent of the related person’s interest in the transaction, the availability (if applicable) of other sources of comparable products or services, the terms of the transaction compared to the terms of a similar unaffiliated transaction, the benefit to the Company or the best interests of the Company’s shareholders, whether the transaction would interfere with the objectivity and independence of any related person’s judgment or conduct in fulfilling his/her duties to the Company, and the aggregate value of the transaction.

 

In 2008, the Board of Directors reviewed and ratified the transactions with Zurich Financial described on page 16 of this Proxy Statement.

The Audit Committee has determined that there are no other related party transactions to report.

Compensation Committee Interlocks and Insider Participation

 

No member of PepsiCo’s Compensation Committee is now, or was during 20082009 or any time prior thereto, an officer or employee of the Company. No member of the Compensation Committee had any relationship with the Company or any of its subsidiaries during 20082009 pursuant to which disclosure would be required under applicable rules of the Securities and Exchange Commission pertaining to the disclosure of transactions with related persons. None of the executive officers of the Company currently serves or has served in the past on the board of directors or compensation committee of another company at any time during which an executive officer of such other company served on the Company’s Board of Directors or Compensation Committee.

 

Board of Directors Role in Risk Oversight

The Company’s risk management process is intended to ensure that risks are taken knowingly and purposefully. As such, the Board of Directors is involved in PepsiCo’s integrated risk management

framework designed to identify, assess, prioritize, manage, monitor and communicate risks across the Company, including its Board of Directors. This framework includes both senior-management level and division level risk committees that are cross-functional and geographically diverse and work together with the Company’s internal audit and compliance teams to identify, assess, prioritize and address strategic, financial, operating, business, compliance, safety, reputational and other risks to the Company and its divisions. These risk committees engage with and/or report to PepsiCo’s Audit Committee and/or Board of Directors on a regular basis to address high priority risks, on a semi-annual basis to review other risks and on an as-needed basis to evaluate and monitor emerging risks.

 

AUDIT COMMITTEE REPORT

 

PepsiCo’s Audit Committee reports to and acts on behalf of the Board of Directors by providing oversight of the Company’s independent auditors and the Company’s financial management and financial reporting procedures. The Audit Committee is comprised entirely of directors who meet the independence, financial experience and other qualification requirements of the New York Stock Exchange and applicable securities laws. The Audit Committee is a separately designated standing audit committee established in accordance with section 3(a)(58)(A) of the Securities Exchange Act of 1934. The names of the Audit Committee members are included at the end of this Audit Committee Report. The Audit Committee operates under a written charter adopted by the Board of Directors, which is reviewed annually and is available on the Company’s website atwww.pepsico.com underInvestors”Company”—“Corporate GovernanceGovernance..

 

The Company’s management has responsibility for preparing the Company’s financial statements and the Company’s independent auditors (independent registered public accountants), KPMG LLP (“(KPMG”), is responsible for auditing those financial statements. In this context, the Audit Committee has met with management and KPMG to review and discuss the Company’s audited financial statements. The Audit Committee discussed with Company management and KPMG the critical accounting policies applied by the Company in the preparation of its financial statements. These policies arise in connection with: revenue recognition and related trade spending; brand and goodwill valuations; income tax expense and accruals; and pension and retiree medical plans. The Company’s management has represented to the Audit Committee that the financial statements were prepared in accordance with generally accepted accounting principles. The Audit Committee discussed with KPMG the matters required to be discussed by the Statement on Auditing Standards No. 61 (Communications with Audit Committees), as amended, and the Sarbanes-Oxley Act of 2002, and had the opportunity to ask KPMG questions relating to such matters. The discussions included the quality, and not just the acceptability, of the accounting principles utilized, the reasonableness of significant accounting judgments, and the clarity of disclosures in the financial statements. The Audit Committee also discussed with Company management the process for certifications by the Company’s Chief Executive Officer and Chief Financial Officer, which is required by the Securities and Exchange Commission and the Sarbanes-Oxley Act of 2002 for certain of the Company’s filings with the Securities and Exchange Commission.

 

The Audit Committee reviewed with the Company’s internal auditors and independent registered public accountants the overall scope and plans for their respective audits for 2008.2009. The Audit Committee also received regular updates from the Company’s General Auditor on internal control and business risks and the Company’s senior officer for compliance and business practices on compliance and ethics issues. The Audit Committee also received an update on the Company Law Department’s compliance with Part 205 of Section 307 of the Sarbanes-Oxley Act of 2002 regarding standards of professional conduct for attorneys. The Audit Committee meets with the internal and independent registered public accountants, with and without management present, to discuss their evaluations of the Company’s internal controls and the overall quality of the Company’s financial reporting. The Audit Committee also meets with the Company’s General Counsel, with and without other members of management present, to discuss the Company’s compliance with laws and regulations.

 

The Audit Committee reviewed and discussed with KPMG, KPMG’s independence and, as part of that review, received the written disclosures required by applicable professional and regulatory standards relating to KPMG’s independence from the Company, including the Public Company Accounting Oversight Board pertaining to the independent accountant’s communications with the Audit Committee concerning independence. The Audit Committee also reviewed and pre-approved all fees paid to the independent registered public accountants. These fees are described in the next section of this Proxy Statement. The Audit Committee also considered whether KPMG’s provision of non-audit services to the Company was compatible with the independence of the independent registered public accountants. The Committee has adopted a formal policy on Audit, Audit-Related and Non-Audit Services, which is published on the Company’s website and which is briefly described in the next section of this Proxy Statement. The Audit Committee concluded that the independent registered public accountants are independent from the Company and its management.

In reliance on the reviews and discussions referred to above, the Audit Committee recommended to the Board of Directors, and the Board has approved, that the audited financial statements be included in the Annual Report on Form 10-K for the fiscal year ended December 27, 2008,26, 2009, for filing with the Securities and Exchange Commission. The Audit Committee has also retained KPMG as the Company’s independent registered public accountants for the fiscal year 2009,2010, and the Audit Committee and the Board have recommended that shareholders ratify the appointment of KPMG as the Company’s independent registered public accountants for the fiscal year 2009.2010.

 

Messrs. Ian M. Cook and Lloyd G. Trotter joined the Audit Committee on March 14, 2008.

THE AUDIT COMMITTEE

 

IAN M. COOK

DINA DUBLON

ALBERTO IBARGÜEN

JAMES J. SCHIRO, CHAIRMAN

LLOYD G. TROTTER

 

 

 

AUDIT AND NON-AUDIT FEES

 

The following table presents fees for professional audit services rendered by KPMG LLP, the Company’s independent registered public accountants, for the audit of the Company’s annual financial statements for 20072008 and 2008,2009, and fees billed for other services rendered by KPMG LLP.

 

   2007  2008

Audit fees

  $18,793,000  $20,450,000
        

Audit-related fees(1)

  $1,974,000  $1,567,000
        

Tax fees(2)

  $461,000  $754,000
        

All other fees(3)

  $—    $223,000
        

   2008  2009

Audit fees

  $20,450,000  $19,288,000
        

Audit-related fees (1)

  $1,567,000  $1,989,000
        

Tax fees (2)

  $754,000  $707,000
        

All other fees (3)

  $223,000  $—  
        

 (1) Audit-related fees for 20072008 and 20082009 consisted primarily of the audits of certain employee benefit plans, due diligence reviews of certain businesses acquired,and other procedures performed in connection with business transactions, agreed upon procedures reports and the issuance of comfort letters.

 

 (2) Tax fees for 20072008 and 20082009 consisted primarily of international tax compliance services.

 

 (3) All other fees for 2008 consistconsisted of fees for the review of the Company’s customs procedures.

 

We understand the need for the independent registered public accountants to maintain their objectivity and independence, both in appearance and in fact, in their audit of the Company’s financial statements. Accordingly, the Audit Committee has adopted the PepsiCo Policy for Audit, Audit RelatedAudit-Related and Non-Audit Services. The policy provides that the Audit Committee will engage the independent registered public accountants for the audit of the Company’s consolidated financial statements and other audit-related work. The independent registered public accountants may also be engaged for tax and other non-audit related work if those services: enhance and support the attest function of the audit; are an extension to the audit or audit-related services; or are services with respect to which, under the circumstances, KPMG offers unique qualification and there is clearly no question regarding their independence in providing such service. The policy further provides that on an annual basis the independent registered public accountants’ Global Lead Audit Partner will review with the Audit Committee the services the independent registered public accountants expects to provide in the coming year and the related fee estimates. In addition, PepsiCo will provide the Audit Committee with a quarterly status report regarding the Committee’s pre-approval of audit-related, tax or other non-audit services that the independent registered public accountants have been pre-approved to perform, have been asked to provide or may be expected to provide during the balance of the year. PepsiCo’s Policy for Audit, Audit RelatedAudit-Related and Non-Audit Services is available on the Company’s website atwww.pepsico.com underInvestors”Company”—“Corporate Governance.

 

 

 

 

EXECUTIVE COMPENSATION

COMPENSATION DISCUSSION AND ANALYSIS

 

This Compensation Discussion and Analysis provides information regarding the compensation paid to our executive officers who are identified as Named Executive Officers in the 20082009 Summary Compensation Table on page 3942 of thisthe Proxy Statement.

2009 Company Performance and Compensation Decisions

PepsiCo’s executive compensation program is designed to align the interests of PepsiCo’s executive officers with those of our shareholders by tying a significant portion of their compensation to the Company’s performance. Executive officer compensation for 2009 aligned well with the objectives of our compensation philosophy and with our performance, based on a number of factors:

Solid operating performance drove annual bonus awards at or slightly above target and resulted in achievement of performance-based restricted stock unit (“PSU”) targets.Despite macroeconomic challenges, PepsiCo delivered solid operating performance, including 6% core constant currency division operating profit growth and 6% core constant currency EPS growth.

Greater emphasis on long-term performance and PepsiCo objectives.    Beginning in 2009, we eliminated long-term cash awards for all executive officers and reallocated a portion of the value to the executive officers’ equity opportunity. This change better aligns their pay mix with the market. In addition, to support the Company’s objective of achieving high growth in emerging markets, the Compensation Committee introduced a new performance metric to determine 2010 PSU award payouts based on international net revenue growth as a multiple of North America net revenue growth.

Compensation Committee reviewed the connection between compensation and risk.    The Compensation Committee reviewed our compensation programs and policies for features that may give rise to risks that have a material adverse effect on the Company, and found that the compensation programs operate with strong governance features and do not encourage unnecessary or excessive risk taking.

Our compensation programs foster employee recruitment, retention and motivation.    We delivered a total compensation package composed of salary, annual incentive compensation, long-term equity incentive awards, and a competitive employee benefits program. These elements reinforced our pay-for-performance philosophy and encouraged employee recruitment, retention and motivation.

No increase in CEO base salary for 2010.    At Ms. Nooyi’s request, no increase was made to her 2009 base salary. Ms. Nooyi’s total compensation package for 2009 performance is substantially comparable to her compensation for 2008 performance.

 

Compensation Philosophy

 

It is critical to our long-term success and growth that our businesses are managed by highly capable leaders with the experience, skills and dedication to oversee a growing and changing global organization. To achieve this objective, we have designed our compensation programs to help recruit, retain and motivate a large group of talented and diverse domestic and international employees. Our programs are highly incentive-based and competitive in the marketplace, with Company performance determining a significant portion of total compensation. As a result, it is our objective that, when PepsiCo’s financial performance exceeds that of our peer group median, our executives receive total compensation above the peer group median. Likewise if PepsiCo’s financial performance were to fall below the peer group median, our executives would receive total compensation below the peer group median.

Our executive compensation philosophy is based on the principle that PepsiCo will achieve its best results when its employees act and are rewarded as business owners. Ownership is not only about owning stock, but it is also about being accountable for business results, in good times and bad. Owners act with the conviction that their business is personal and that they can make a difference. Owners take initiative and responsibility for the assets of the business and its employees. As executives progress to higher levels at PepsiCo, their responsibilities and rewards progress as well.

 

How We Determine Compensation

 

Role of the Compensation Committee.The Compensation Committee oversees the design and administration of PepsiCo’s compensation programs and evaluates these programs against competitive practices, legal and regulatory developments and corporate governance trends. The Compensation Committee approves, and recommends to the Board of Directors, the target and actual total compensation for each executive officer. The independent members of the Board approve the compensation for the Chairman & Chief Executive Officer (“Chairman & CEO”) and other executive officers. As part of its processes and procedures for determining executive compensation, the Compensation Committee annually:

 

reviews and establishes the peer group companies used as a reference to benchmark Company performance and executive officer compensation;

 

reviews executive officer compensation to ensure that a significant portion is performance-based to create incentives for above-target performance and consequences for below-target performance;

 

reviews “Tally Sheets”“tally sheets” which provide a comprehensive overview of the aggregate value of the compensation and benefits for executive officers as well as the total value an executive officer would receive upon a variety of termination scenarios (such as involuntary termination, resignation, retirement, long-term disability, death and change-in-control);

 

approves specific performance targets which are linked to Company-wide or business unit performance, depending on an executive officer’s position and scopeensure the tax deductibility of responsibility;incentive compensation;

 

confirms with the Compensation Committee’s external consultant that total compensation paid to each executive officer is appropriate based on an analysis that compares the Company’s financial performance relative to the performance of its peer group as measured by financial metrics including shareholder returns and operating performance over one-year and three-year time periods;

approves base salary adjustments to the extent they are warranted by changes in market pay data; and

 

approves annual and long-term incentive award payouts each year based on performance achieved in the prior year relative to the pre-established performance targets.

 

Each year, actual annual incentive awards, long-term incentive awards and pay actions for the executive officers are approved by the independent members of the Board on the recommendation of the Compensation Committee. The Compensation Committee bases its recommendations on an analysis of PepsiCo’s actual performance relative to financial goals established in advance by the Compensation Committee and an analysis of each executive officer’s individual performance and contributions to PepsiCo’s strategic goals.

 

Role of Management.    Management.    The Compensation Committee and Board of Directors determine the compensation of the Chairman & CEO without management input. The Compensation Committee meets with the Chairman & CEO at the beginning of the year to agree upon her performance objectives for the year. At the end of the year, the Chairman & CEO provides the Compensation Committee a self-assessment based on her achievement of the agreed-upon objectives and other leadership accomplishments. This self-assessment, in addition to Company performance and market compensation data provided by the Compensation Committee’s external consultant, is used by the Compensation Committee in setting the Chairman & CEO’s compensation.

The Compensation Committee and the Board also solicit input from the Chairman & CEO to obtain her evaluation of performance and her recommendation in determining pay for other executive officers. No executive officer is present when his or her compensation is discussed by the Compensation Committee or the Board of Directors.

 

In addition, the Company’s human resources department prepares materials for review by the Compensation Committee and provides data, analysis and recommendations for the Compensation Committee’s consideration regarding the Company’s compensation programs and policies, as well as pay levels for non-executiveexecutives who are not executive officers. The human resources department also administers PepsiCo’s compensation and benefits programs and policies based on the direction of the Compensation Committee.

 

Role of the External Consultant.    The Compensation Committee has engaged Frederic W. Cook & Co. as its external consultant to assist the Committee. The Compensation Committee considers analysis and advice from its external consultant when making compensation decisions for the Chairman & CEO and other executive officers. The external consultant assistsconsultant’s assistance includes the following:

reviewing the Compensation Committee’s agendas and supporting materials in evaluatingadvance of each meeting and raising questions with the Company’s compensation objectives, provides market information in order to assist the Committeehuman resources department and the BoardCompensation Committee Chair, as appropriate;

reviewing the Company’s total compensation philosophy, peer group, and the competitive positioning of target and actual total compensation for reasonableness and appropriateness;

reviewing the Company’s executive compensation program and advising the Compensation Committee of plans or practices that might be changed in making pay decisionslight of evolving best practices;

providing independent analyses and verifies the alignment between executive officer pay and PepsiCo’s financial performance relativerecommendations to the peer group approved byCompensation Committee on the Chairman & CEO’s pay;

reviewing the draft Compensation Discussion and Analysis report and related tables for the proxy statement; and

proactively advising the Compensation Committee. Committee on best practices for board governance of executive compensation.

The external consultant attends Compensation Committee meetings, and Compensation Committee members have direct access to the consultant without management involvement. While the external consultant works directly for the Compensation Committee, and the Compensation Committee has the sole authority to hire and fireterminate the external consultant, the consultant sometimes obtains input from management to ensure that the consultant’s recommendations and advice reinforce PepsiCo’s business strategy, principles and values.

 

During 2008, the Compensation Committee engaged Frederic W. Cook & Co. as its external consultant. The services performed by Frederic W. Cook & Co. have been exclusively limited to executive compensation consulting for the Compensation Committee. Frederic W. Cook & Co. is prohibited from undertaking any work with PepsiCo management or employees. employees, and undertook no such work in 2009.

Frederic W. Cook & Co. provides recommendations on Chairman & CEO pay directly to the Compensation Committee without consulting PepsiCo’s Chairman & CEO or management. In order to develop recommendations, Frederic W. Cook & Co. first prepares analyses showing competitive CEO compensation among the peer group for the individual elements of compensation and total direct compensation. Frederic W. Cook & Co. then develops a range of recommendations for the Chairman & CEO’s base salary, annual incentive award and long-term equity incentive award. The recommendations take into account the peer group competitive pay analysis, expected future pay trends, and importantly, the position of the Chairman & CEO in relation to other senior company executives and proposed pay actions for all key employees of the Company. The range allows the

Compensation Committee to exercise its discretion based on the Chairman & CEO’s individual performance and other factors. The Chairman & CEO has no prior knowledge of the recommendations and takes no part in the recommendations or the Compensation Committee’s discussions and decisions.

 

Risk Mitigation.    PepsiCo’s compensation programs have been designed with features that discourage executives from taking unnecessary and excessive risks that would threaten the health and viability of the Company. At the Compensation Committee’s request, the Company’s human resources department conducted an assessment of potential risks arising from the Company’s compensation policies and practices with the assistance of the Compensation Committee’s external consultant. At its February 2010 meeting, the Compensation Committee reviewed the results of this assessment and concluded that the risks arising from the Company’s compensation programs are not reasonably likely to have a material adverse effect on the Company. The assessment demonstrated that several design features of PepsiCo’s cash and equity incentive programs for all employees reduce the likelihood of excessive risk-taking, including:

utilizing top-line, bottom-line and cash flow financial metrics in determining annual incentive awards ensures balanced growth;

requiring achievement of profit plan “gatekeeper” targets for executive officers to qualify for above-target payout of annual incentive awards provides a strong incentive to sell profitable product;

utilizing prior business unit performance measures as part of the annual incentive award determination for any executive officer who assumes a new leadership position in a different business unit ensures the executives officer remains accountable for the results of the long-term strategies he or she established in the prior business unit;

utilizing both enterprise-wide and division business performance targets for all Sector CEOs ensures collaboration and shared accountability;

utilizing long-term equity incentive awards as the most significant element of executive officer pay, balancing long-term incentive awards equally between options and PSUs, and capping PSU payouts at 125% ensure executive officers have a strong incentive to create long-term shareholder value;

including compensation “clawback” provisions in the annual incentive, long-term incentive and executive deferral programs gives the Company the right to cancel awards and recoup incentive and deferral gains if an executive violates PepsiCo’s Worldwide Code of Conduct, engages in gross misconduct, or violates non-compete, non-solicitation or confidentiality provisions; and

requiring executive officers to own meaningful amounts of Company stock and limiting the number of shares that executive officers may sell upon exercising stock options align executive officers’ interests with shareholders.

Although the Compensation Committee concluded that the above described design features significantly mitigate risk taking, the Compensation Committee decided to expand the compensation clawback policy to further reduce the potential for excessive risk taking. This expanded clawback policy provides the Compensation Committee the discretion to cancel an executive officer’s incentive awards and recover bonuses and equity award gains if the Compensation Committee determines that an executive officer, through his or her gross negligence or misconduct, has caused or contributed to the need for an accounting adjustment to the Company’s financial results.

Peer Group.    The Compensation Committee utilizes the same peer group to annually evaluate both executive officer pay levels and Company performance. The Compensation Committee annually reviews and validates the peer group with the assistance of its external consultant to ensure all peer companies remain an appropriate basis for comparison. The Compensation Committeecomparison and approves any changes to the composition of the peer group. For pay decisions made byIn selecting peer group companies, the Compensation Committee in February 2008 (to reward 2007 performance), the peer group consisted of 14 large public consumer productsprimarily looks for companies withthat have a strong brand focus that PepsiCo competes with for executive officer talent.

In July 2008, the Compensation Committee approved the addition of nine companies to the peer group. The peer group was expanded for two reasons. First, the number of peer group companies had declined over time due to mergers and acquisitions (including the removal of Anheuser-Busch Companies, Inc. in 2008). Second, because PepsiCo’s revenue growth exceeded that of the peer group median over the past few years, the Committee determined that the addition of nine companies would better align the peer group’s median revenue and market capitalization with PepsiCo’s.

The additional peer companies were selected based on several criteria:

Comparablecomparable size (based on revenue and market capitalization),

Global and are multinational with a global presence,

Strong strong consumer brands, and

Innovative an innovative culture.

The Based on these criteria, the Compensation Committee approvedutilized the following twenty-two peer companies which are listed in order of 2008 revenue size (from largest to smallest):for 2009 pay decisions:

 

Company 

Revenue

($Bn)

 12/27/08 Market
Capitalization ($Bn)

·       Hewlett-Packard Company*

 118.4   84.5

·       The Procter & Gamble Company

   83.5 180.7

·       Johnson & Johnson

   63.7 162.5

·       Unilever PLC*

   57.0   93.3

·       Kraft Foods Inc.

   42.2   39.1

·       The Walt Disney Company*

   37.8   41.1

·       Intel Corporation*

   37.6   78.9

·       Apple Inc.*

   32.5   76.3

·       The Coca-Cola Company

   31.9 103.1

·       American Express Company*

   31.9   20.8

·       3M Company

   25.3   38.6

·       McDonald’s Corporation*

   23.5   68.1

·       Groupe Danone*

   21.4   43.7

·       Kimberly-Clark Corporation

   19.4   21.5

·       Nike, Inc.*

   18.6   24.1

·       Colgate-Palmolive Company

   15.3   34.4

·       General Mills, Inc.

   13.7   19.2

·       Sara Lee Corporation

   13.2     6.7

·       Kellogg Company

   12.8   16.1

·       H.J. Heinz Company

   10.1   11.7

·       Campbell Soup Company

     8.0   10.2

·       The Estee Lauder Companies Inc.

     7.9     5.8
Company Revenue ($Bn) 12/26/09 Market
Capitalization ($Bn)

Hewlett-Packard Company

 114.6 125.0

The Procter & Gamble Company

   79.0 179.0

Johnson & Johnson

   61.9 178.5

Unilever PLC

   56.9   97.1

Apple, Inc.

   42.9 188.1

Kraft Foods, Inc.

   40.4   40.7

The Walt Disney Company

   36.1   60.2

Intel Corporation

   35.1 112.3

The Coca-Cola Company

   31.0 133.1

American Express Company

   26.7   49.6

3M Company

   23.1   58.4

McDonald’s Corporation

   22.7   68.4

Groupe Danone

   21.4   39.4

Nike, Inc.

   19.2   31.8

Kimberly-Clark Corporation

   19.1   26.6

Colgate-Palmolive Company

   15.3   41.3

General Mills, Inc.

   14.7   23.4

Sara Lee Corporation*

   12.9     8.7

Kellogg Company

   12.6   20.5

H.J. Heinz Company*

   10.1   13.6

Campbell Soup Company*

     7.6   11.8

The Estee Lauder Companies, Inc.*

     7.3     9.6

 

 * Represents a company added tothat will be removed from the peer group in July 2008for 2010 as discussed below

 

PepsiCo currently is the fifth largest company in the new peer group in terms of 20082009 revenue and 2008is the eighth largest company in the peer group in terms of 2009 fiscal year-end market capitalization. PepsiCo’s 2008 revenue was $43.3 billion compared tocapitalization:

Peer Group
Median75th
Percentile
PepsiCo

2009 Revenue

$22.9Bn$39.3Bn$43.2Bn

2009 fiscal year-end Market Capitalization

$45.5Bn$108.5Bn$95.1Bn

In December 2009, when the Compensation Committee conducted its annual review of the peer group, medianthe Compensation Committee approved removing four smaller companies from the peer

group: Sara Lee Corporation, H.J. Heinz Company, Campbell Soup Company, and The Estee Lauder Companies, Inc. The removal was made in light of $24.4 billionPepsiCo’s acquisitions of The Pepsi Bottling Group, Inc. (“PBG”) and 75th percentilePepsiAmericas, Inc. (“PAS”). PepsiCo’s size falls at the very high end of $37.8 billion, and PepsiCo’s 2008 fiscal year-end market capitalization was $84.7 billion compared to the current peer group medianfollowing the completion of $38.9 billion and 75th percentile of $78.2 billion.

During the fall of 2008, the Compensation Committee’s external advisor benchmarked executive officer compensation and Company financial performance using the new peer group for purposes of determining February 2009 pay actions to reward 2008 performance.acquisitions.

 

In addition to utilizing data from the peer group, the Compensation Committee also relies on data from Towers Perrin’sWatson’s published executive compensation survey, as well assurveys and pay data collected from the full Fortune 100 as secondary reference points to help the Compensation Committee obtain a general understanding of current pay practices for executive officers other than the Chairman & CEO.

Executive Compensation Policies.    Pay levels for executive officers are designed to be competitive relative to our peer group companies and, most importantly, align with the Company’s performance. Pay-for-performance is a critical policy in designing our executive officer compensation. As a result, our “pay mix,” defined as the amount of cashsalary and equity-basedannual and long-term equity incentive awards relative to total compensation, places the greatest emphasis on performance-based incentives. As illustrated in the following charts, consistent with market practice, 90% of our Chairman & CEO’s target total compensation (excluding change in pension value, benefits and perquisites) is variable,performance-based, and approximately 80% of the target total compensation (excluding change in pension value, benefits and perquisites) for our other Named Executive Officers is variable:performance-based:

 

LOGOLOGO

 

To sustain PepsiCo’s long-term performance, we setestablish “stretch” financial goals that are generally set to meet our peer group’s 75th percentile performance (i.e., the top 25% of peer companies). Our objective is to compensate at the 75th percentile relative to our peer group when we achieve performance at or above the 75th percentile of our peer group. To accomplish this objective, we annually review compensation (base salary, annual incentive awards and long-term incentive awards) provided bycompared to our peer group to set target total compensation levels for our executive officers between the peer group median and 75th percentile for similar positions. We then utilize variable pay incentives to award pay in linealigned with our performance. Our design is set to ensure that our pay-for-performance programs deliver total compensation at the 75th percentile when financial performance is at or above the peer group 75th percentile. If financial performance were to be below the peer group 75th percentile, total compensation awarded would be below the 75th percentile.

Risk Mitigation.    PepsiCo’s compensation programs have been designed with features that discourage executives from taking unnecessary and excessive risks that would threaten the health and viability of the Company.

In determining annual incentive awards, the portion of the award earned based on Company-wide, business unit or division financial performance includes top-line, bottom-line and market share financial metrics to ensure balanced growth. Furthermore, executives cannot receive a revenue score above target and cannot receive the portion of their annual incentive based on market share unless they achieve their profit target. This profit “gate-keeper” on revenue and market share creates a strong incentive to sell profitable product. The Company’s annual incentive program has several governance features to discourage executives from taking excessive risks:

If an executive officer assumes a leadership position of a different business unit, the annual incentive award is determined based 50% on the prior business unit and 50% on the current business unit. This practice ensures that executive officers are held accountable for results in the prior business unit in which they established the subsequent year’s business priorities and long-term strategies.

The PepsiCo, Inc. Executive Incentive Compensation Plan that is being presented to shareholders for approval at the 2009 Shareholder Meeting includes a “clawback” provision that allows the Company to cancel or recoup annual incentive awards if an executive violates PepsiCo’s Worldwide Code of Conduct, engages in gross misconduct or violates non-compete, non-solicitation or confidentiality provisions.

Long-term equity incentive awards represent the most significant element of executive officer pay to ensure that executives have a strong incentive to create long-term shareholder value. In particular, equity awards to executive officers are balanced equally between stock options and performance-based restricted stock units (PSUs). PSUs are paid only if PepsiCo meets Compensation Committee-approved financial targets during a three-year period, and the Compensation Committee determines the award that should be paid at the end of the performance period.

The Company’s long-term incentive program also has several governance features to further support executives’ long-term focus:

Although equity awards partially vest upon retirement, retiring executives must wait until the end of the three-year performance period in order to earn PSU awards based on achievement of pre-established financial performance metrics, and they cannot exercise stock options until the end of the regular three-year vesting period.

A “clawback” provision gives the Company the right to cancel awards and recoup gains from stock option exercises and PSU payouts if an executive violates PepsiCo’s Worldwide Code of Conduct, engages in gross misconduct or violates non-compete, non-solicitation or confidentiality provisions.

Stock ownership guidelines require executive officers to personally own significant levels of stock.

An exercise and hold policy limits the number of shares that an executive officer may receive upon exercising stock options if the executive officer has not met his or her ownership guideline.

To ensure continued personal commitment to PepsiCo’s stock performance and to maintain a long-term perspective, the Board increased the stock ownership guidelines in 2008. In addition, the Board adopted a policy requiring that 100% of the shares held under the ownership guidelines must be retained for a minimum of six months after retirement or termination, and 50% must be retained for a minimum of one year after retirement or termination.

Components of PepsiCo’s Compensation and Benefits Programs

 

For 2008,2009, the primary components of our compensation and benefits programs for executive officers were (1) base salary, (2) annual incentive awards, (3) performance-based long-term cash awards, (4) long-term equity incentive awards, (5)(4) retirement programs and (6)(5) benefits and perquisites. These components promote the Company’s compensation objectives described in the “Compensation Philosophy” section of this Compensation Discussion and Analysis and are underpinned by the governance features highlighted at the end of this Compensation Discussion and Analysis (beginning on page 36 of this Proxy Statement).following table:

ComponentTypePurposeAlignment with shareholder value
creation

Base Salary

FixedIntended to attract and retain executivesBenchmarked against peer companies

Annual Incentive

Compensation

Performance-
based
Annual incentives to drive Company, business unit and individual performanceFocused on growing net revenue, profitability, and cash flow as well as delivering strategic business imperatives

Long-Term Equity

Incentive Awards

Performance-
based
Long-term incentives to align executive officers’ interests with those of PepsiCo’s shareholders

­   Awards based on Company and individual performance

­   Final payout of PSUs based on achievement of stretch Company performance objectives

­   Nearly half of total pay delivered in equity to create incentive to deliver sustained long-term growth in PepsiCo’s stock price

Retirement, Perquisites

and Other Benefits Programs

FixedIntended to attract and retain executivesBenchmarked against peer companies

 

1. Base Salary.    Base salary is thea “fixed” component of executive compensation intended to meet the objective of attracting and retaining the executive officers necessary to lead the Company. The relative levels of base salary for the Chairman & CEO and the other executive officers are based on the underlying accountabilities of each executive officer’s position and reflect each executive officer’s scope of responsibility. The Compensation Committee annually reviews executive officer salaries and benchmarks them against data with respect to similar positions among the peer group companies and in the Fortune 100 and Towers Perrin executive compensation survey.surveys. In addition, executive officer salaries are analyzed relative to internal positions to ensure equity and alignment of our pay within PepsiCo. BasePepsiCo, including in relation to the Chairman & CEO’s total compensation. The base salaries paid to our Named Executive Officers in 20082009 are presented under column (c) in the 20082009 Summary Compensation Table (page 39 of this Proxy Statement).Table.

During 2008,Base salaries were not increased for any Named Executive Officers during 2009 because the Compensation Committee did not changebelieved that the base salariessalary levels already in place were competitive. For 2010, the Board of Directors approved a $200,000 increase to the Chairman & CEO’s base salary, in light of market data, the significant increase in the Company’s size following the close of the PBG and PAS acquisitions and the fact that Ms. Nooyi, Mr. White, Mr. Compton and Mr. Goodman, asNooyi’s base salary has not been increased since 2006. Although Ms. Nooyi’s current base salary is below market, she has asked that the Committee determined that their salaries were market competitive. The Committee increased Mr. Carey’s salary by 3.9% in February 2008 to align with market competitive salaries of comparable positions.increase not be effectuated this year.

 

2. Annual Incentive Compensation.    We provide performance-related annual incentive compensation opportunities to our executive officers under the shareholder-approved PepsiCo, Inc. 2004 Executive Incentive Compensation Plan (“2004 EICP”EICP). Awards under the 2004 EICP are designed to provide annual incentives to drive Company, business unit and individual performance.

Each executive officer’s target annual incentive opportunity (expressed as a percentage of base salary) is based on job responsibility, alignment with internal peers, and peer company market data. Consistent with our compensation objectives, as an executive assumes greater responsibility, more of his or her pay is linked to Company performance. The 2009 target annual incentive opportunities for the Named Executive Officers were:

Name

% of
Base
Salary

Indra K. Nooyi

200

Richard A. Goodman

125

Albert P. Carey

140

John C. Compton

140

Massimo F. d’Amore

140

Michael D. White

165

 

Setting the Maximum Award for Tax Deductibility:    We intend awards to be fully deductible for federal income tax purposes under Section 162(m) of the Internal Revenue Code. To achieve this, we establish each executive officer’s maximum award, within the shareholder-approved limits set forth in the 2004 EICP, based on pre-approved financial performance targets. In 2008, the Compensation Committee approved Core Earnings Per Share (“Core EPS”)1 growth as the financial performance target for all executive officers. After the Compensation Committee determines the degree to which the financial performance target has been met, the Committee approves the maximum award payable under the 2004 EICP and then exercises discretion to reduce, but not to increase, the amount of the actual award payable under the 2004 EICP based on performance against the Company and individual objectives described below.

In 2008, PepsiCo’s actual Core EPS growth of 9% was below the target Core EPS growth of ~10%. This level of performance funded individual awards for each Named Executive Officer at 90% of the shareholder-approved limit, and resulted in the maximum award for each executive officer being capped at $8.1 million. The Committee then exercised its discretion in determining the amount of the actual incentive awards provided to all Named Executive Officers. The description below outlines how actual annual incentives are determined.

Determining the Actual Award:    Once the maximum award is determined based on the pre-approved financial performance target, the Compensation Committee considers both Company financial performance and individual performance to determine the actual incentive award payable to each executive officer. In no event will the actual award exceed the maximum award determined under the 2004 EICP. For our Chairman & CEO, performance is evaluated in a non-formulaic manner with no specific weighting given to the performance measures. For our other executive officers, Company performance is weighted approximately two-thirds and individual performance is weighted approximately one-third.

The range of potential incentive awards for each Named Executive Officer for 2008 is listed under columns (c), (d) and (e) in the 2008 Grants of Plan-Based Awards table on page 42 of this Proxy Statement. The actual payout can range from 0% to 200% of a Named Executive Officer’s target annual incentive opportunity.opportunity as displayed in the 2009 Grants of Plan-Based Awards Table. If financial performance with respect to a specific measure is above or below target, actual payout will be leveraged above or below the target annual incentive opportunity.

When determining the actual annual incentive award payable to each executive officer, the Compensation Committee considers both Company financial performance and individual performance. For our Chairman & CEO, performance is evaluated in a non-formulaic manner with no specific weighting given to any performance measure. For our other executive officers, Company performance is weighted approximately two-thirds and individual performance is weighted approximately one-third. The specific performance measures are outlined below.

 

Individual Performance Measures:    The Compensation Committee evaluates individual performance based on measures related to an individual’s contribution to PepsiCo’s strategic business imperatives, such as improvedimproving operating efficiencies and driving PepsiCo’sPerformance with Purpose priorities in the areas of human sustainability, environmental sustainability and talent sustainability. The strategic business imperatives are intended to be challenging. They can be both qualitative and quantitative and vary for each executive officer. The Compensation Committee gives no specific weighting to the various strategic imperatives and evaluates individual performance in a non-formulaic manner.

 

1In order to ensure the performance measures accurately reflect the performance of the Named Executive Officers and the Company’s ongoing results, the Committee has decided to utilize Core EPS for compensation purposes. Core EPS results exclude the mark-to-market net impact on commodity hedges recorded in 2008 and 2007, the impact of restructuring and impairment charges recorded in 2008 and 2007 (including, for 2008, charges associated with our Productivity for Growth initiatives), our share of the Pepsi Bottling Group’s restructuring and impairment charges recorded in 2008 and certain non-cash tax benefits recorded in 2007. These items are included when computing EPS growth in accordance with generally accepted accounting principles.

Company Performance Measures:    Our annual incentive plan utilizes Company performance measures that executives directly influence to ensure a direct link between performance and actual incentive awards. The specific 20082009 Company performance measures used by the Compensation Committee when applying negative discretion to the maximum award for PepsiCo’s Named Executive Officers under the 2004 EICP are listed in the table below. These performance measures relate to corporate-wide (PepsiCo) performance, business unit (such as PepsiCo International)Americas Foods) performance and division (such as Frito-Lay North America) performance depending on the Named Executive Officer’s position and scope of responsibility. If an executive officer assumes a leadership position of a different business unit, the annual incentive award for the subsequent performance year is determined based 50% on performance measures for the prior business unit and 50% on performance measures for the current business unit. This practice ensures that executive officers are held accountable for results in the prior business unit in which they established the subsequent year’s business priorities and long-term strategies.

Our

For 2009, our corporate-wide financial performance objectives include Coreincluded core constant currency EPS growth and net revenue growth. Similar1 The 2009 objectives for business units and divisions arewere core constant currency net operating profit before tax (NOPBT)(“NOPBT”) growth and constant currency net revenue growth. In addition to these objectives, the Company also utilized a market sharemanagement operating cash flow growth excluding certain items2 (“cash flow growth”) target for PepsiCo and each division is established.division. Achievement of the market sharecash flow growth target canhad the potential to raise a Named Executive Officer’s Company performance score by up to 25%16.5%. These financial performance objectives may be subject to adjustments for a number of items not in an executive’s control, such as currency fluctuations, merger and acquisition activity and changes in generally accepted accounting principles (GAAP)(“GAAP”), as we believe that ongoing results are more reflective of performance than reported financial performance calculated under GAAP.

 

Name

  

Company Performance Measures

Indra K. Nooyi

  

PepsiCo: Core Constant Currency EPS, Growth & Net Revenue & Cash Flow Growth

Richard A. Goodman

  

PepsiCo: Core Constant Currency EPS, Growth & Net Revenue & Cash Flow Growth

Albert P. Carey

Frito-Lay North America: NOPBT, Net Revenue & Cash Flow Growth

PepsiCo: NOPBT & Cash Flow Growth

John C. Compton

PepsiCo Americas Foods: NOPBT, Net Revenue & Cash Flow Growth

PepsiCo: NOPBT & Cash Flow Growth

Massimo F. d’Amore

PepsiCo Americas Beverages: NOPBT, Net Revenue & Cash Flow Growth

PepsiCo: NOPBT & Cash Flow Growth

Michael D. White

  

PepsiCo International:International: NOPBT, Growth & Net Revenue Growth

John C. Compton

– PepsiCo Americas Foods & North America Beverages:Cash Flow Growth

PepsiCo: NOPBT Growth & Net RevenueCash Flow Growth

Albert P. Carey

– Frito-Lay North America & PepsiCo Americas Foods: NOPBT Growth & Net Revenue Growth

 

Results:    After the end of 2008,2009, the Compensation Committee evaluated PepsiCo’s performance against the 20082009 performance measures described above and determined each Named Executive Officer’s actual incentive award. In determining annual incentive awards for the Chairman & CEO and the Chief Financial Officer in 2008,2009, the Compensation Committee considered actual Company performance against the corresponding pre-established performance targets noted in the following table.

 

COMPANY PERFORMANCE MEASURES

  2009
TARGET
  ACTUAL 20082009
PERFORMANCE
 

PepsiCo Constant Currency Net Revenue Growth

  ~117% 105%

PepsiCo Core Constant Currency Division NOPBT Growth

~76

PepsiCo Core Constant Currency EPS Growth

  ~106-8% 96%

PepsiCo Cash Flow Growth

~716

 

ForPepsiCo’s actual 2009 core constant currency EPS growth of 6% was at the CEOslower end of PepsiCo’s business units and divisions,the target range as a result of the suspension of the Board-approved share buyback program in light of the

1In order to ensure that ongoing performance measures are evaluated in a manner that accurately reflects the performance of the Named Executive Officers and the Company’s ongoing results, the Committee approved utilizing core constant currency EPS, core constant currency NOPBT, and constant currency net revenue for compensation purposes. Core results are non-GAAP financial measures that exclude the commodity mark-to-market net impact included in corporate unallocated expenses, certain restructuring actions, costs associated with our mergers with PBG and PAS, our share of PBG’s and PAS’s respective merger costs included in bottling equity income, and certain tax benefits in 2007. Constant currency financial results assume constant foreign currency exchange rates are used for translation based on the rates in effect for the comparable prior-year period. In addition, EPS growth is computed by adjusting core EPS growth by the after-tax foreign currency translation impact on core operating profit growth using PepsiCo’s core effective tax rate. These items are included when computing EPS growth, NOPBT growth, and net revenue growth in accordance with GAAP.

2In order to ensure that cash flow growth measures are evaluated in a manner that accurately reflect the performance of the Named Executive Officers and the Company’s ongoing results, management operating cash flow growth excluding certain items was used in 2009 for compensation purposes. Management operating cash flow growth excluding certain items includes net capital spending and sales of property, plant and equipment, and excludes the impact of a discretionary pension contribution in the first quarter of 2009 (net of tax), cash payments for PBG/PAS merger costs in the fourth quarter of 2009 and restructuring-related cash payments (net of tax) in 2009 and 2008.

acquisition of PBG and PAS. The Company’s core constant currency EPS growth would have been in the middle of the target range had share repurchases occurred as planned. PepsiCo’s Compensation Committee did not reset bonus targets or adjust bonus payouts to take into account the impact of this share buyback suspension. Instead, bonus payouts were based on PepsiCo’s actual 6% core constant currency EPS growth.

For Messrs. Carey, Compton, d’Amore and White, NOPBT, net revenue and cash flow growth targets were challenging and were set to approximate the 75th percentile of our peer group, meaning that targets were set to fall within the top 25% of peer companies. The actual annual incentive awards determined by the Compensation Committee for each Named Executive Officer are included in column (g) in the 20082009 Summary Compensation Table on page 39 of this Proxy Statement.Table.

For all Named Executive Officers except Al Carey, the annual incentive awards provided in March 2009 reflecting 2008 performance were less than annual incentive awards provided in March

2008 reflecting 2007 performance. Mr. Carey’s annual incentive award increased by approximately 4% due to strong Frito-Lay North America performance in 2008. Ms. Nooyi’s actual annual incentive award is discussed on pages 34 and 35 of this Compensation Discussion and Analysis.

 

3. Performance-Based Long-Term Cash Compensation.    Through 2008, executive officers, with the exception of the Chairman & CEO, had a performance-based long-term cash award opportunity that was expressed as a percent of salary. The Chairman & CEO was not eligible because a competitive performance-based long-term cash opportunity would not have provided meaningful retention in relation to the market-based equity opportunity. Beginning in 2009, all other executive officers will also no longer receive performance-based long-term cash awards, with the value allocated to the executive officers’ annual incentive and equity opportunity. This change better aligns the pay mix for PepsiCo’s executive officers with the market.

Through 2008, the Compensation Committee determined the amount of the actual award (as a percent of target) based on achievement of the same annual performance goals used for annual incentive compensation (see “Annual Incentive Compensation” discussion on pages 28 and 29 of this Proxy Statement for details). However, the long-term cash award vests and pays out in equal installments over three years, with the first installment paid out the calendar quarter following the performance year. The executive officers only receive the full value of these awards if they remain employed through the vesting period. Executive officers who retire from the Company are eligible to receive the full value of their unvested performance-based long-term cash awards. The value of the 2008 performance-based long-term cash awards to our Named Executive Officers is included under column (g) in the 2008 Summary Compensation Table on page 39 of this Proxy Statement. The value of performance-based long-term cash awards earned in 2006 and 2007, but paid in 2008, is included in footnote (8) to the 2008 Summary Compensation Table.

4. Long-Term Equity Incentive Compensation.    Consistent with our compensation philosophy, we believe that stock ownership and stock-based incentive awards are the best way to align the interests of the executive officers with those of PepsiCo’s shareholders. We have a long history of linking pay to our long-term stock performance for all employees, not just executives. This is best demonstrated by the fact that, since 1989, we have provided an annual grant of stock options to virtually all full-time U.S. employees under SharePower, our broad-based stock option program.

 

Executive officers’ annual long-term equity incentives are comprised of:of stock options (described in section 3(a) below) and PSUs (described in section 3(b) below) that pay out only if pre-approved performance targets are achieved.

(a)Stock options and

(b)Performance-based restricted stock units (PSUs) that pay out only if pre-approved performance targets are achieved

 

The annual executive officer long-term incentive program is designed to deliver a mix of approximately 50% stock options and 50% PSUs.PSUs based on a four-to-one option/full value share conversion ratio. Most executives are provided with a choice betweenof receiving their annual long-term award in stock options and restricted stock units (“RSUs”)RSUs that vest after three years of service. However, PepsiCo’s executive officers, including the Chairman & CEO and the other Named Executive Officers, are not provided with this choice. The value of the annual equity award for these executive officers is balanced equally between stock options and PSUs.

 

Target grant levels for executive officers vary by position and are based on competitive benchmarking. Target grant levels are expressed in dollars (rather than as a percent of salary) and are set to approximate the peer group median. The actual size of grants awarded to executive officers can range from 0% to 150% of target and are determined based on Company and individual performance. We require that annual option and PSU awards made under the long-term incentive plans include vesting terms that encourage an executive officer to remain with PepsiCo for a number of years.

 

Upon recommendation by the Compensation Committee, the independent members of the Board directly approve individual awards to executive officers. Stock option and PSU grants are

awarded under our shareholder-approved long-term incentive plans at “FairFair Market Value,” defined as the average of the high and low stock prices rounded up to the nearest quarter on the date of grant. This formula mitigates the impact of our stock price’s intra-day volatility when setting the grant price of equity awards. PepsiCo does not backdate, reprice or grant equity awards retroactively. Repricing of awards would require shareholder approval under theour shareholder-approved 2003 and 2007 Long-Term Incentive Plans.long-term incentive plans. PepsiCo’s grant practices ensure all grants are made on fixed grant dates and at exercise prices or grant prices equal to the Fair Market Value on such dates. Our annual grant if approved by the Board, ishas historically been provided on the later of February 1st or the regularly scheduled January/February Board meeting. On February 1, 2008,6, 2009, the Board granted stock options and PSUs to all executive officers with a grant price of $68.75$53.00 (the average of the low and high price on the date of grant, rounded up to the nearest quarter). For the 2010 annual grant, the Compensation Committee set the annual grant as 45 calendar days after the PBG and PAS acquisition closing to ensure that all employees receive equity grants on a consistent date with a consistent grant price. Based on the February 26, 2010 acquisition closing date, the 2010 annual grant date will be April 12, 2010.

In addition, the Board of Directors selectively awards retention equity grants to leaders who are critical to business continuity and growth. These awards typically consist of restricted stock units (“RSUs”) with vesting periods designed to facilitate retention through key business and/or career

milestones. The awards have no value to the executive unless the executive remains employed with PepsiCo for the full vesting period, and the awards are cancelled if the executive terminates or retires. On November 18, 2009, the Board granted to Mr. Carey a retention RSU award with a grant date fair value of $2 million that will vest on November 18, 2012 subject to Mr. Carey’s continued employment.

 

4(a)3(a). Stock Options.    We believe that stock options are motivational and represent performance-based compensation, as they have no intrinsic value to recipients on the date of grant and they only deliver meaningful value if PepsiCo achieves sustained, long-term stock price growth. The numbervalue of stock options an executive officer receives each year can vary from 0% to 150% of target based on Company and individual performance as described earlier.above. Subject to Compensation Committee and Board approval, executive officers receive annual grants of stock options each February that generally vest after three years of service and expire after ten years. Executive officers who retire from the Company at age 55 through age 61 with at least 10 years of service are eligible to vest in a pro-rata portion of their stock option grants based on the length of time served in proportion to the full vesting period. Executive officers who retire from the Company at or after age 62 are eligible to vest in the full stock option grant. DividendsNo dividends or dividend equivalents are not earned on stock option grants. The 2008 grant date fair value of stock option awardsoptions awarded to our Named Executive Officers in 2009 is presented under column (m) in the 20082009 Grants of Plan-Based Awards table on page 42 of this Proxy Statement.Table.

 

4(b)3(b). Performance-Based Restricted Stock Units (PSUs).    Subject to Compensation Committee and Board approval, grants of PSUs are providedawarded to executive officers annually from 0% to 150% of their target award level based on Company and individual performance as described earlier.above. PSUs vest based on PepsiCo achieving pre-established annual financial performance targets for each year in a three-year performance period. The Compensation Committee establishes these financial performance targets each year. Financial performance targets for the PSUs have never been adjusted or “reset,” and management does not have the authority to do so.

 

Annual financial performance targets are set at the beginning of each year during the three-year performance period to achieve approximately 75th percentile financial performance relative to the peer group. When PepsiCo achieves these financial performance targets for each of the years in the three-year performance period, executive officers are eligible to receive the full number of shares subject to the award. If PepsiCo were to perform below the pre-established annual financial performance target in any of the three years during the performance period, the number of shares earned for that performance year (1/3rdof the award) would be proportionately reduced. No shares would be earned for a performance year if PepsiCo were to perform below the threshold set by the Compensation Committee for the performance year. For awardsPSUs granted prior to 2009, the number of shares earned cannot exceed the number of PSUs awarded, even if PepsiCo were to exceed the financial performance targets in eachany performance year. Beginning with the 2009 award, the BoardCompensation Committee approved the ability to earn above-target PSU awards in order to reward performance that exceeds target. This change will allow executives to earn a number of shares up to 125% of the PSUs granted if PepsiCo exceeds its performance targets in each year during the three-year performance period.

 

Notwithstanding the attainment of the financial performance targets over the three-year performance period, the Board and Compensation Committee retainretains the right to reduce, but not increase, the size of the award that would otherwise be paid. Executive officers forfeit all PSUs if they leaveterminate from PepsiCo prior to the completion of the three-year performance period. Executive officers who retire from the Company at age 55 through age 61 with at least 10 years of service are eligible to vest inreceive at the end of the performance period a pro-rata portion of their PSU grants based on performance against targets and the length of time served in proportion to the full vesting period. Executive officers who retire from the Company at or after age 62 are eligible to vest in

receive at the end of the performance period the full PSU grant. However, payment of the final award remains contingentgrant based on achieving the 3-year performance against targets.

 

In February 2008,2009, the Compensation Committee set ~10% Corea range of 6-8% core constant currency EPS growth as the financial performance level necessary for executive officers to earn 100% of the full PSU awardPSUs for the 20082009 performance year. PepsiCo’s 20082009 actual Corecore constant currency EPS growth of 9% was lower than6% fell within the ~10% Corecore constant currency EPS growth target. Based ontarget range. Therefore, the 2008 PSU performance scale previously established by the Compensation Committee, the Committee certified that executive officers had earned 50%100% of the following PSU sharesawards for the 2009

performance year: (i) the final third of the 2007 PSUs, granted in 2006, (ii) the second third of the 2008 PSUs granted in 2007 and (iii) the first third of the PSUs granted in 2008.2009 PSUs. As a result of PepsiCo’s meeting 100% of the Core2007 EPS growth targets for 2006 and 2007 andtarget, 50% of the Core2008 EPS growth target, for 2008,and 100% of the 2009 EPS growth target, 83% of the PSUs awarded to executive officers in 20062007 vested in February 20092010 and 17% of those PSUs were forfeited, as outlined in the following table:

 

Name

  2006
PSUs Granted
  2006
PSUs Forfeited
Due to EPS
Achievement
  2006 PSUs Vested
and Paid Out in '09

I. Nooyi

  17,974  3,002  14,972

R. Goodman*

  —    —    —  

M. White

  17,974  3,002  14,972

J. Compton

  12,596  2,104  10,492

A. Carey

  11,022  1,841  9,181

Name

  2007
PSUs
Granted
  2007
PSUs Forfeited
Due to EPS
Non-Achievement
  2007 PSUs Vested
and Paid Out in 2010

Indra K. Nooyi

  75,824  12,663  63,161

Richard A. Goodman

  10,286  1,718  8,568

Albert P. Carey

  12,857  2,147  10,710

John C. Compton

  20,769  3,468  17,301

Massimo F. d’Amore*

  —    —    —  

Michael D. White

  23,736  5,101  18,635

 * Mr. Goodmand’Amore received a service-based RSU award in February '06,‘07, prior to his assuming the role of CEO, PepsiCo CFO.Americas Beverages

 

The 2008 grant date fair value of PSUs to our Named Executive Officers is included under column (m) in the 2008 Grants of Plan-Based Awards table on page 42 of this Proxy Statement. Executive officers earn dividend equivalents on their PSUs and RSUs during the vesting period that are paid out in cash (without interest) only if and when the corresponding PSUs vest.

Beginning with the PSUs to be awarded in 2010, the Compensation Committee has approved utilizing two, equally weighted financial performance metrics to determine the number of PSUs that will be earned upon vesting:

-

2-year average core constant currency EPS growth

-

2-year average constant currency international net revenue growth as a multiple of North America net revenue growth

The Compensation Committee introduced the second performance metric to support the Company’s strategy of achieving high growth in emerging markets and RSUs vest.to emphasize the long-term shift in the Company’s portfolio mix.

 

5.4. Retirement Programs.    Our U.S. retirement programs consist of defined benefit pension plans, a 401(k) plan, retiree medical coverage, and retiree life insurance, and a 401(k) plan.insurance. Our defined benefit pension plans are designed to facilitate the retirement of employees who have performed at PepsiCo over the long term. Pension benefits are calculated based on years of service and pay (i.e., base salary and annual incentive compensation). Awards of stock options, PSUs, RSUs and performance-based long-term cash are not considered when determining pension benefits. Executive pension benefits are calculated using the same formula as other salaried employees; however,employees. However, because of IRS compensation and benefit limits applicable to PepsiCo’s qualified pension plan, a significant portion of an executive officer’s pension is typically provided by a non-qualified, unfunded pension plan. As a result, pension benefits are provided to Named Executive Officers under two plans, a qualified and a non-qualified plan. The present value of each Named Executive Officer’s accumulated benefit under the qualified and non-qualified pension plans is set forth in the 20082009 Pension Benefits table on page 46 of this Proxy Statement.Table. The narrative followingaccompanying the 20082009 Pension Benefits tableTable describes the plans’ material features. Executive deferrals into the 401(k) plan and Company matching contributions are also limited by IRS regulations. While the Company does permit eligible executives to defer their base salary and annual incentive compensation, PepsiCo does not provide an excess plan to offset 401(k) limitations.

 

Named Executive OfficersExecutives are eligible for retiree medical coverage. This benefit is available to all salaried employees based on age and service, and our executives who enroll for coverage are required to pay twice as much for their coverage as other retirees. Named Executive OfficersExecutives are also eligible for retiree life insurance equal to 100% of eligible pay (i.e., base salary and annual incentive award) upon death inor retirement at age 55, declining by 10% per year thereafter, with a $5,000 maximum benefit beginning at age 65.

 

Executive deferrals into the 401(k) plan and Company matching contributions are also limited by IRS regulations. While the Company does permit most executives to defer their base salary and annual incentive compensation, PepsiCo does not provide an excess plan to offset 401(k) limitations. PepsiCo also does not provide to executivesexecutive officers other special benefit plans such as executive life insurance.

6.5. Benefits and Perquisites

 

6(a)5(a). Benefits.    Executives generally receive the same healthcare benefits as other employees. U.S.-based medical benefits are the same for all participants in the Company’s healthcare program; however, our executives are required to pay twice as much for their coverage. All of our employees, including executive officers, are eligible to participate in HealthRoads, PepsiCo’s broad-based wellness program. HealthRoads provides our employees with personal health coaching recommendations and encouragement to reach exercise, weight management, nutrition, smoking cessation and stress management goals. In addition, executive officers who relocate at PepsiCo’s request are supported under the relocation program available to all PepsiCo employees. The program covers relocation expenses and applicable reimbursement of taxes associated with moving.

 

6(b)5(b). Perquisites.    Consistent with our philosophy of making compensation primarily performance-based, we limit executive perquisites to a company car allowance, an annual physical and selective personal use of company aircraft and ground transportation. As part of the company car program, executive officers (with the exception of the Chairman & CEO) have the option of receiving a low emission, fuel efficient automobile (as designated by the Environmental Protection Agency’s “SmartWay” program) supplied through the Company (including insurance, maintenance and fuel) or a monthly payment in lieu of the automobile benefit. For Ms. Nooyi, the Compensation Committee has authorized personal use of the Company’s ground transportation in lieu of a company car allowance along with personal use of the company aircraft. Ms. Nooyi’s use of a car and driver for commuting and business, as well as personal use of company aircraft, enhances security and personal safety and increases her time available for business purposes. Ms. Nooyi is fully responsible for any tax liability associated with these perquisites.

 

Personal use of company ground transportation is utilized by other executive officers on a limited and selective basis. Executives are fully responsible for their tax liability associated with any personal use of company ground transportation. In addition, during 2008, personalPersonal use of company aircraft wasis available and utilized byto other executive officers on a limited and selective basis. Beginning in 2009, allAll executive officers, other than Ms. Nooyi, must reimburse PepsiCo for the full variable operating cost of personal flights in excess of a certain number of hours per year as established by the Compensation Committee. All executives are fully responsible for any tax liability associated with personal use of aircraft.

 

We do not provide executive officersNamed Executive Officers other perquisites such as country club memberships, financial planning or company-paid apartments.

 

6(c)5(c). Change-in-Control Provisions.    All employees, including Named Executive Officers, and non-employee directors are provided change-in-control protections for their equity awards under our shareholder-approved long-term incentive plans. For all grants in 2007 and thereafter, stock options vest and RSUs and PSUs are paid at target if the participant is terminated without cause or resigns for good reason within two years following a change in control of PepsiCo or if the acquiring entity fails to assume the awards (“double(i.e., “double trigger”) vesting). We adopted “double trigger” vesting to ensure management talent would be available to assist in the successful integration following a change-in-control and to align with emerging governance trends.

 

For all grants prior to 2007, stock options vest and RSUs and PSUs are paid upon a change in control of PepsiCo. In the event a participant is terminated without cause within two years following the change in control or the participant’s options are adversely modified, the participant receives a payment up to the present value of his or her outstanding pre-2007 options at the time of such eventtermination or modification calculated using the Black-Scholes formula.

 

Named Executive Officers are not eligible to receive any cash severance, continued health and welfare benefits, pension service credit, tax gross-ups or any other change-in-control benefits other than the change-in-control protections under our long-term incentive plans described earlier.above.

 

6(d)5(d). Executive Deferral.    Under the PepsiCo Executive Income Deferral Program, most U.S.-paid executives can elect to defer up to 85% of their base salary and up to 100% of their annual cash incentive awards into phantom investment funds whichthat grow on a tax-deferred basis. Prior to 2004, stock option gains and performance-based long-term cash awards were also eligible for deferral. If stock options were deferred, they were required to have been exercised within one month of expiration and the gains were required to have been deferred into the PepsiCo Common Stock Fund.

Executives have the opportunity to invest their deferrals into nine market-based funds, including the PepsiCo Common Stock Fund and an investment fund that earns interest at 120% of the Long-term Applicable Federal Rate.long-term applicable federal rate. The executive deferral program does not guarantee a rate of return, and none of the funds provides “above market” earnings.

 

PepsiCo does not match an executive’s deferrals. The PepsiCo Executive Income Deferral Program is a non-qualified and unfunded program in which account balances are unsecured and at-risk, meaning the participants’ balances may be forfeitedlost in the event of the Company’s bankruptcy. The narrative accompanying the 20082009 Non-Qualified Deferred Compensation table on page 48 of this Proxy StatementTable describes the executive deferral program’s material features.

 

Determining Chairman & CEO Compensation for 20082009 Performance

 

As discussed earlier, the compensation provided to PepsiCo’s Chairman & CEO is based on a pay-for-performance philosophy that is aligned with shareholder returns over the long-term; specifically:

 

The vast majority of compensation (i.e., 90%) is performance-based, with an appropriate mix of annual intermediate, and long-term compensation.

 

 

 

Pay is targeted between the median and 75th percentile of peer companies, and aboveabove- target pay can only be earned when PepsiCo delivers above-target performance.

 

Unlike many companies, theThe number of stock options received by executives may vary from 0% to 150% of target, based on performance against Company and individual performance objectives (as described in the Long Term Equity Incentive Compensation section above).

 

As Chairman & CEO of PepsiCo, Ms. Nooyi’s compensation for 20082009 performance recognized the Company’s performance against pre-established Company financial targets, as well as Ms. Nooyi’s performance against pre-established strategic imperatives. Based on 20082009 performance, the Board of Directors approved for Ms. Nooyi a $13.98$14.0 million total compensation package (defined as base salary, annual incentive and long-term incentive equity awards). This total compensation package is 9% lower3% higher than her compensation for 20072008 performance as outlined in the following table:

 

Performance
Year

  Base
Salary
 Annual
Incentive
 Stock
Award Value
 Option
Award Value
 Total
Compensation
  Base
Salary
 Annual
Incentive
 Stock
Award Value
 Option
Award Value
 Total
Compensation

2009

  $1,300,000 $3,000,000 $6,000,000 (1) $3,676,980 (3) $13,976,980

2008

  $1,300,000 $2,600,000 $6,000,024 (1) $4,079,998 (3) $13,980,022  $1,300,000 $2,600,000 $6,000,024 (2) $3,676,980 (4) $13,577,004

2007

  $1,300,000 $3,200,000 $6,428,538 (2) $4,382,569 (4) $15,311,107
           
           

% Change:

  0% -19% -7% -7% -9%  0% 15% 0% 0% 3%

 

(1)The PSU award for the 2009 performance year approved to be granted on April 12, 2010 is disclosed in footnote (3) to the 2009 Grants of Plan-Based Awards Table and is valued based on the full grant date fair value, in accordance with the accounting guidance on share-based payments.

(2) The PSU award for the 2008 performance year granted on Feb.February 6, 2009 is disclosed in footnote (3) to the 20082009 Grants of Plan-Based Awards Table and is valued based on the full FAS 123R grant date fair value.

(2)The PSU award forvalue, in accordance with the 2007 performance year grantedaccounting guidance on Feb. 1, 2008 is disclosed in the 2008 Grants of Plan-Based Awards Table and is valued based on the full FAS 123R grant date fair value.share-based payments.

 

(3) The option award for the 20082009 performance year approved to be granted on Feb. 6, 2009April 12, 2010 is disclosed in footnote (3) to the 20082009 Grants of Plan-Based Awards Table and is valued using the same FAS 123R assumptions as the 2008 option award to ensure comparability of data.

 

(4) The option award for the 20072008 performance year, was granted on Feb. 1, 2008February 6, 2009, is disclosed in the 20082009 Grants of Plan-Based Awards Table and is valued based on the full FAS 123R grant date fair value.value, in accordance with the accounting guidance on share-based payments.

 

The above table is presented to show compensation actions for Ms. Nooyi based on 20072008 and 20082009 performance. It differs from the 20082009 Summary Compensation Table. The 2009 Summary Compensation Table which is required byto disclose the SECfull grant value of the award provided during the 2009 calendar year which was intended to follow the Statement of Financial Accounting Standards 123R, Share-Based Payment (“FAS 123R”) methodology for expensing equity awards over the vesting period.reward 2008 performance.

At its February 20092010 meeting, the Board of Directors approved Ms. Nooyi’s $2.6$3.0 million annual cash incentive award based on 20082009 performance. This award is significantly below the maximum award of $8.1 million and is a 19% decrease15% increase from her $3.2$2.6 million annual incentive award for 20072008 performance. Further, the Board of Directors also approved at its February 20092010 meeting Ms. Nooyi’s long-term incentive award with an estimated FAS 123R grant date present value of $10.1$9.7 million (consisting of the PSU award and stock option award included in the table on the previous page)above). This amount represents a 7% decreaseis unchanged from her prior year long-term incentive awardaward.

As noted earlier, the Compensation Committee considers internal pay equity and alignment, among other factors, when making compensation decisions. However, the Compensation Committee does not use a fixed ratio or formula when comparing compensation among executive officers. The Chairman & CEO is compensated at a higher level than other executive officers due to competitive market data for the position which reflects the greater level of $10.8 million.accountability and responsibility that a CEO holds.

 

In determining Ms. Nooyi’s annual and long-term incentive awards, the Compensation Committee considered PepsiCo’s performance against pre-established Company-wide financial performance targets (specified on page 2932 of this Compensation Discussion & Analysis), as well as the following 2009 results against financial and individual strategic imperatives:

 

Solid 9% Core6% core constant currency EPS growth and 6% core constant currency division operating profit growth despite volatile foreign exchange rateschallenging macroeconomic conditions. PepsiCo suspended the Board-approved share buyback program in light of the acquisitions of PBG and significant commodity inflation which negatively impacted the price of materials used in PepsiCo products.PAS. Actual core constant currency EPS growth would have been approximately one percentage point higher had share repurchases occurred as planned.

 

At the end of 2008, PepsiCo Americas Beverages started the rollout of a revitalized beverage portfolio in the North American market, including new brand identities for Gatorade, Pepsi, Sierra Mist and Mountain Dew, as well as key product innovations such as a new formulation of SoBe Lifewater sweetened with PureViaTM, an all-natural, zero-calorie sweetener recently approved by the FDA. The Company’s Latin American Beverages business continued to generate solid top-line and bottom-line results.

16% cash flow growth due to excellent working capital management across the Company.

 

PepsiCo Americas Foods delivered double-digitstrong performance with 7% constant currency net revenue growth and 8% growth in core divisionconstant currency operating profit, with gains in snack share across the region.

PepsiCo’s international operations in the Europe and AMEA sectors both delivered solid results in 2009, with an aggregate 17% increase in core constant currency operating profit on an 11% increase in constant currency net revenue while making strategic investments in adjacent product categories and geographies as well as in infrastructure in key markets.

At PepsiCo Americas Beverages (“PAB”), volume and constant currency net revenue declined 6% in 2009 due to the challenging category, resulting in a 3% decline in core constant currency operating profit. PAB showed improvement throughout the year with 10% growth for 2008, despite continued commodityin core constant currency operating profit in the fourth quarter. In addition, PAB took a number of critical steps during 2009 to position the business to grow its future leadership position, including rolling out several successful cost pressure.management initiatives and launching an innovation agenda including the Refresh Everything campaign.

 

PepsiCo International delivered 16% core operating profit growth for 2008completed its acquisitions of its two anchor bottlers, PAS and PBG, on 8% snacks volume growthFebruary 26, 2010, which are intended to strengthen PepsiCo’s position in the marketplace by forming closer relationships with our customers and 13% beverage volume growth.strengthening our go-to-market system.

 

In the area of human, environmental and talent sustainability, PepsiCo conserved 5 billion liters of water and 500 million kilowatt hours of energy by adopting operating efficiencies. PepsiCo was again includedmade important strides during 2009, which continue to be recognized through our position in the Dow Jones Sustainability North America Index and Dow Jones Sustainability World Index.

 

Finally,The impact on our compensation approach of the Boardacquisitions of Directors left Ms. Nooyi’s base salary unchanged at $1.3 million through 2009 as her salary is appropriately positioned at the peer group median.

Effect of Recent Economic Volatility on Executive PayPBG and PAS

 

Despite the challenging economic environment that has impacted the Company’s business, the Compensation Committee didThe acquisitions of PBG and PAS completed on February 26, 2010 are not lower or otherwise adjust the financial performance targets for the annual or long-term incentive awards. In addition, other than a 3.9% increase for Mr. Carey approved in February 2008, the Compensation Committee did not increase salaries for the Named Executive Officers for 2008 or 2009. For all Named Executive Officers, other than Mr. Carey, the annual incentive awards approved in February 2009 for 2008 performance decreased versus awards approved in February 2008 for 2007 performance dueexpected to lower performance relativechange our executive compensation design. However, we intend to pre-established financial targets.

Furthermore, as PepsiCo’s actual Core EPS growth of 9% was lower than the Compensation Committee’s previously established 2008 Core EPS growth target of ~10%, executive officers earned 50%review each of the PSU sharescomponents of our executive compensation program, consistent with standard practice for (i) the final third of the PSUs granted in 2006, (ii) the second third of the PSUs granted in 2007all acquisitions, to ensure that they continue to deliver appropriate incentives, a sound approach to risk management and (iii) the first third of the PSUs granted in 2008. As a result of PepsiCo’s meeting 100% of the Core EPS growth targetscompetitive attraction and retention advantages for 2006 and 2007 and 50% of the Core EPS growth target for 2008, 83% of the PSUs awarded to executive officers in 2006 vested in February 2009 and 17% of those PSUs were forfeited.PepsiCo.

AdditionalGovernance Features of our Executive Compensation Programs

 

Our compensation and benefit programs operate with the following governance features:

 

Stock Ownership.    To reinforce our ownership philosophy, the Board has established stock ownership guidelines for executive officers. Under those guidelines, executive officers are required to own shares of PepsiCo stock equal to a specified multiple of their annual base salary. The multiples applicable to the executive officers through 2008 varied from between two and eight times base salary based on an executive officer’s position. In 2008, the Board significantly increased the stock ownership levels. The new levels applicable to executive officers beginning in 2009 range from between four and ten times annual base salary:

 

   2008  2009

                – CEO

  8x  10x

                – Business Unit CEOs

  4x  6x

                – All Other Executive Officers

  2x  4x

                – CEO

10x annual base salary

                – Business Unit CEOs

6x annual base salary

                – All Other Executive Officers

4x annual base salary

 

PepsiCo shares or equivalents held directly by the executive officer (or immediate family members), in the 401(k) plan, deferred compensation account, or in a trust for the benefit of immediate family members, count towards satisfying the requirement. Unexercised stock options, unvested PSUs and RSUs do not count towards satisfying the requirement.

 

Executive officers have five years from the date they first become subject to a particular level of the stock ownership guidelines to meet the ownership level. All of our executive officers have met or are on track to meet their objectives within the five-year time requirement. In 2008, the Board approved an additional change to the stock ownership guidelines requiring executiveExecutive officers who terminate or retire from PepsiCo are required to continue to hold 100% of the shares needed to meet the applicable level of stock ownership until at least six months after termination or retirement and to continue to hold 50% of the shares needed to meet the applicable level of stock ownership until at least one year after termination or retirement. The Board believes that this change further aligns the interests of PepsiCo’s executive officers with those of shareholders.

 

Exercise and Hold Policy.To ensure that our executive officers exhibit a strong commitment to PepsiCo share ownership, the Board of Directors adopted an Exercise and Hold Policy in 2002. This policy limits the proceeds that an executive officer may receive in cash upon exercise of options during each calendar year to 20% of the aggregate value of all the executive officer’s in-the-money vested options as of the annual equity grant date for that year. Any proceeds in excess of this 20% limit must be held in PepsiCo shares for at least one year after the date of exercise. Beginning in 2009, executiveExecutive officers who meet their recently increasedstock ownership level are exempt from this requirement, as long as they continue to meet their ownership guideline.level.

 

Employment Contracts and Separation Agreements.    Named Executive Officers, including the Chairman & CEO, do not have employment contracts. Consistent with our approach of rewarding performance, employment is not guaranteed; thus the Company or the Named Executive Officer may terminate the employment relationship at any time. In some cases, the Compensation Committee or Board of Directors may agree to provide separation payments to departing executives upon their termination to obtain an extended non-compete, non-solicitation and non-disclosure agreement and a release of claims.

 

Clawback Provision.    Under the terms of our executive officer bonus plan, our long-term incentive plans and our executive deferral program, employees, including Named Executive Officers,executive officers, who violate PepsiCo’s Worldwide Code of Conduct, who violate our non-compete, non-solicitation and non-disclosure policies, or who engage in gross misconduct may be subject to financial consequences. OurIf PepsiCo determines that an executive officer has committed any such violation, the executive officer will not be eligible for an annual bonus, and our long-term incentive plans permit PepsiCo to cancel an executive’s outstanding equity awards, including both vested and unvested awards, if PepsiCo determines that theawards. In addition, our executive has committed any such violation. Ourbonus plan, our long-term incentive plans and the PepsiCo Executive Income Deferral Programour executive deferral program also permit PepsiCo to recover allbonuses previously paid out, gains from exercised stock options and vested RSUs and PSUs as well as anyand gains earned on contributions to the PepsiCo Executive Income Deferral Program. The PepsiCo, Inc. Executive Incentiveexecutive deferral program.

In addition, at its February 2010 meeting, the Compensation Plan that is being presented to shareholders for their approval atCommittee expanded the Annual Meeting includes similar clawback provisions that would beexecutive compensation recovery policy applicable to annualexecutive officers. This expanded clawback policy provides the Compensation Committee the discretion to cancel an executive officer’s incentive payments.

awards and recover cash incentive and equity award gains if the Compensation Committee determines that an executive officer, through his gross negligence or misconduct, has caused or contributed to the need for an accounting adjustment to the Company’s financial results.

Hedging.    Our insider trading policy prohibits executive officers from using any strategies or products (such as derivative securities or short-selling techniques) to hedge against the potential changes in the value of PepsiCo stock.

 

Trading Windows.    Executive officers can only purchase and sell PepsiCo stock and exercise stock options during approved trading windows, which generally open two days after PepsiCo issues its quarterly earnings release. Trading windows typically close one month after the opening of the window.

 

Tax Considerations

 

In establishing total compensation for the executive officers, the Compensation Committee considers the effect of Section 162(m) of the Internal Revenue Code. Section 162(m) generally disallows a tax deduction for compensation over $1,000,000 paid for any fiscal year to the Chief Executive Officer and the three other highest paid executive officers other than the Chief Financial Officer unless the compensation qualifies as performance-based. While the Compensation Committee generally seeks to preserve the deductibility of most compensation paid to executive officers, it believes that the primary objective of the compensation program is to support the Company’s business strategy. Thus, the Compensation Committee believes it should have flexibility in awarding compensation, even though some compensation awards may result in non-deductible compensation expenses.

 

For compensation awarded in 2008,2009, PepsiCo expects that the executive compensation programs will have the following implications under Section 162(m):

 

Base salaries for all Named Executive Officers except the Chairman & CEO are fully deductible in 20082009 as those salaries were at or under $1 million.

 

Annual incentive awards and performance-based long-term cash awards are paid based on achievement of performance measures under the shareholder-approved 2004 EICP. AsIn order to ensure that annual incentive awards are deductible as performance-based under Section 162(m), the Compensation Committee set the maximum 2009 annual incentive award for all executive officers based on a result,scale that ranged from no award ($0) for no (0%) core constant currency EPS growth to a $9 million award opportunity for 8% core constant currency EPS growth. Based on PepsiCo’s 2009 actual core constant currency EPS growth of 6%, the maximum 2009 award for each executive officer was $8.1 million. The Compensation Committee then exercised its negative discretion in determining the amount of the actual incentive awards based on individual and Company performance measures as described on pages 30-33 of this Compensation Discussion & Analysis. The actual annual incentive awards are presented in the 2009 Summary Compensation Table. Because all actual incentive awards were less than the $8.1 million maximum award payable under the EICP, cash incentive awards are deductible as performance-based under Section 162(m).

 

Stock option awards were provided under the shareholder-approved 2007 Long-Term Incentive Plan and are deductible as performance-based under Section 162(m) at the time stock options are exercised.

 

PSU awards were provided under the shareholder-approved 2007 Long-Term Incentive Plan and are paid out based on achievement of performance measures.measures established by the Compensation Committee. As a result, the PSUs are deductible as performance-based under Section 162(m).

 

Summary

PepsiCo’s compensation practices and compensation philosophy are designedretention RSU award to align executive interests with thoseMr. Carey may not be tax deductible if Mr. Carey is a Named Executive Officer at the end of shareholders. We believe our pay programs have a strong pay-for-performance orientation, foster appropriate risk-taking, are properly designed2012, the year in which the retention RSU award is scheduled to assist the Company in attracting, retaining and motivating the key talent PepsiCo needs to continue to compete and provide strong return to shareholders, and offer a competitive advantage to the Company and its shareholders.vest.

 

 

COMPENSATION COMMITTEE REPORT

 

The Compensation Committee has reviewed and discussed the foregoing Compensation Discussion and Analysis with management. Based on this review and discussion, the Compensation Committee recommended to the Board of Directors that the Compensation Discussion and Analysis be included in this Proxy Statement and incorporated by reference into the Company’s Annual Report on Form 10-K for the fiscal year ended December 27, 2008.

Shona L. Brown joined the Compensation Committee on March 20,26, 2009.

 

THE COMPENSATION COMMITTEE

 

ARTHUR C. MARTINEZ, CHAIRMAN

SHONA L. BROWN

VICTOR J. DZAU

RAY L. HUNT

  RAY L. HUNT

SHARON PERCY ROCKEFELLER

DANIEL VASELLA

 

 

 

 

20082009 SUMMARY COMPENSATION TABLE

 

The following table summarizes the compensation of the Named Executive Officers for the fiscal year ended December 27, 2008.26, 2009. The Named Executive Officers are the Company’s Chief Executive Officer, Chief Financial Officer and certain other executive officers who were most highly compensated in fiscal year 2008,2009 by reference to their total compensation in the table below (excluding amounts disclosed in the “Change in Pension Value and Non-Qualified Deferred Compensation Earnings” column).

 

Name and Principal Position
(a)

 Year
(b)
 Salary
($)(2)
(c)
 Bonus
($)(3)
(d)
 Stock
Awards
($)(4)(5)(6)
(e)
 Option
Awards
($)(6)(7)
(f)
 Non-Equity
Incentive Plan
Compensation
($)(8)
(g)
 Change in
Pension
Value and
Non-Qualified
Deferred
Compensation
Earnings
($)(9)
(h)
 All Other
Compensation
($)(10)
(i)
 Total ($)
(j)

Indra K. Nooyi

 2008 1,300,000 0 3,965,714 3,900,695 2,600,000 1,409,032 206,594 13,382,035

Director; Chairman of the Board and
Chief Executive Officer

 2007
2006
 1,300,000
964,413
 0
0
 3,231,973
2,006,876
 2,829,423
2,353,440
 3,200,000
3,000,000
 825,085
898,884
 92,215
153,506
 11,478,696
9,377,119

Richard A. Goodman

 2008 650,000 0 1,026,182 389,455 819,000 740,658 30,162 3,655,457

Chief Financial Officer

 2007 565,385 0 1,080,718 233,026 822,998 414,308 28,637 3,145,072
 2006 470,508 0 619,224 290,339 696,007 491,459 27,614 2,595,151

Michael D. White

 2008 1,000,000 0 3,614,040 1,531,432 2,289,800 1,445,271 179,894 10,060,437

Director; Vice Chairman,

 2007 1,000,000 0 3,856,878 1,579,970 2,408,000 1,712,966 267,964 10,825,778

PepsiCo; Chief Executive Officer, PepsiCo International

 2006 894,856 0 2,519,696 1,555,591 2,812,000 1,194,115 91,315 9,067,573

John C. Compton

 2008 860,000 0 1,620,099 1,386,431 1,268,399 657,570 137,063 5,929,562

Chief Executive Officer,

 2007 860,000 0 1,755,745 1,581,404 1,474,549 522,455 1,923,238 8,117,391

PepsiCo Americas Foods

 2006 767,212 0 733,719 1,567,322 1,360,681 414,828 112,815 4,956,577

Albert P. Carey(1)

 2008 759,539 0 1,009,038 901,252 1,378,240 811,353 373,404 5,232,826

President and Chief Executive Officer, Frito-Lay North America

 2007 735,000 0 1,221,099 947,300 1,327,410 450,680 276,816 4,958,305

Name and Principal Position
(a)

 Year
(b)
 Salary
($)(3)
(c)
 Bonus
($)(4)
(d)
 Stock
Awards
($)(5)
(e)
 Option
Awards
($)(6)
(f)
 Non-Equity
Incentive Plan
Compensation
($)(7)
(g)
 Change in
Pension

Value and
Non-Qualified
Deferred
Compensation
Earnings
($)(8)

(h)
 All Other
Compensation
($)(9)

(i)
 Total ($)
(j)

Indra K. Nooyi

 2009 1,300,000 0 6,000,024 3,676,980 3,000,000 1,590,743 200,603 15,768,350

Director; Chairman of the Board and
Chief Executive Officer

 2008 1,300,000 0 6,428,538 4,382,569 2,600,000 1,409,032 206,594 16,326,733
 2007 1,300,000 0 4,928,560 4,904,026 3,200,000 825,085 92,215 15,249,886

Richard A. Goodman

 2009 650,000 0 624,976 383,020 888,140 737,677 32,953 3,316,766

Chief Financial Officer

 2008 650,000 0 779,969 535,531 819,000 740,658 30,162 3,555,320
 2007 565,385 0 668,590 670,544 822,998 414,308 28,637 3,170,462

Albert P. Carey

 2009 764,000 0 2,910,031 557,673 1,128,430 1,015,449 251,381 6,626,964

President and Chief

 2008 759,539 0 835,725 575,627 1,378,240 811,353 373,404 4,733,888

Executive Officer, Frito-Lay North America

 2007 735,000 0 835,705 839,578 1,327,410 450,680 276,816 4,465,189

John C. Compton

 2009 860,000 0 1,260,022 772,163 1,270,220 705,837 53,226 4,921,468

Chief Executive Officer, PepsiCo Americas Foods

 2008 860,000 0 1,169,988 803,676 1,268,399 657,570 137,063 4,896,696
 2007 860,000 0 1,349,985 1,350,727 1,474,549 522,455 1,923,238 7,480,954

Massimo F. d’Amore (1)

Chief Executive Officer, PepsiCo Americas Beverages

 2009 860,000 0 1,470,008 900,857 982,220 585,204 49,215 4,847,504

Michael D. White (2)

 2009 926,923 0 1,564,560 958,801 1,316,480 5,132,744 92,734 9,992,242

Former Director, Vice

 2008 1,000,000 0 1,542,888 1,057,267 2,289,800 1,445,271 179,894 7,515,120

Chairman, PepsiCo, Chief Executive Officer, PepsiCo International

 2007 1,000,000 0 1,542,840 1,542,039 2,408,000 1,712,966 267,964 8,473,809

 

(1) Mr. Careyd’Amore was not a Named Executive Officer for 2006.2008 and 2007. As a result, the 2009 Summary Compensation Table includes only his 2008 and 20072009 compensation information is included in the Summary Compensation Table.information.

 

(2)Mr. White retired from PepsiCo on November 30, 2009. As a result, his 2009 salary and annual incentive compensation were pro-rated to reflect his active service during 2009.

(3) Salary amounts reflect the actual base salary payments made to the Named Executive Officers in 2009, 2008 2007 and 2006.2007.

 

(3)(4) “Bonus” refers to cash annual incentive payments that are not performance-based. In 2009, 2008 2007 and 2006,2007, no such payments were made to any Named Executive Officer, as all cash incentivesincentive payments were performance-based and are reflected in column (g) of the table above, labeled “Non-Equity Incentive Plan Compensation.”

 

(4)(5) The amounts reported for stock awards represent restricted stock units (RSUs) and performance-based restricted stock units (PSUs) for which PepsiCo recorded a 2008, 2007 and 2006 compensation expense for financial statement reporting purposes. Under the required FAS 123R methodology, the compensation expense reflected in column (e) is for RSU and PSU grants made in 2008, 2007, 2006 and grants made in prior years which continue to be expensed. The dividend equivalents on the RSUs and PSUs are included in the FAS 123R compensation expense. The compensation expense reported in column (e) disregards any estimate of forfeitures and reflects the adjustment for actual PSU forfeitures due to financial performance specified in footnote (5) below. The full FAS 123R grant date fair value of the RSU and PSU awards granted in 2009, 2008, is includedand 2007 calculated in column (m)accordance with the accounting guidance on share-based payments. The amounts previously reported for 2008 and 2007 have been restated in accordance with new SEC rules relating to executive compensation disclosure. The amounts reported reflect the 2008 Grantstarget number of Plan-Based Awards tablePSUs granted. For Mr. Carey, the amount also includes the $2.0 million retention RSU award as described on page 4234 of this Proxy Statement.

Prior to the 2009 PSU award, the maximum and the target numbers for the PSU awards were the same because the number of PSUs earned could not be increased above target even if PepsiCo were to exceed the financial performance targets. Beginning with the 2009 PSU award, if PepsiCo were to exceed its performance targets, the number of PSUs earned could be increased up to 125% of the number of PSUs granted.

The following table reflects the grant date fair value of the PSU awards assuming that the 2009 PSUs are paid out at the target as well as at the maximum 125% level:

   Value of PSU Award ($)

Name

  At Target
Level
  At Maximum
125% Level

Indra K. Nooyi

  6,000,024  7,500,030

Richard A. Goodman

  624,976  781,220

Albert P. Carey

  910,010  1,137,513

John C. Compton

  1,260,022  1,575,028

Massimo F. d’Amore

  1,470,008  1,837,510

Michael D. White

  1,564,560  1,955,700

For a discussion of the assumptions and methodologies used in calculating the FAS 123R compensation expensegrant date fair value of RSUsthe PSUs and PSUsRSUs reported in column (e), please see Note 6 to the Company’s consolidated financial statements in the Company’s Annual Report on Form 10-K for the fiscal year ended December 27, 2008.26, 2009.

 

(5)

In February 2009, the Compensation Committee concluded that PepsiCo’s actual 2008 Core EPS growth of 9% was below the Compensation Committee’s pre-established Core EPS growth target of ~10% for the 2008 performance year as disclosed on page 32 of the “Performance-Based Restricted Stock Units (PSUs)” section of the Compensation Discussion and Analysis. Based on the 2008 PSU performance scale previously established by the Compensation Committee, the Compensation Committee certified that the executive officers had forfeited 50% of (i) the final third of the PSUs granted in

2006, (ii) the second third of the PSUs granted in 2007 and (iii) the first third of the PSUs granted in 2008. Accordingly, PepsiCo’s adjusted expense recognized in connection with these PSU awards in 2008 for each Named Executive Officer is shown in the following table:

Name

  Full FAS 123R
Stock Award
Expense
(a)($)
  PSU
Adjustment
Due to Forfeited
Amounts
(b)($)
   Total Reported
in Summary
Compensation Table
Column (e)
(a)+(b)($)

I. Nooyi

  4,991,866  (1,026,152)  3,965,714

R. Goodman

  1,137,852  (111,670)  1,026,182

M. White

  4,026,680  (412,640)  3,614,040

J. Compton

  1,942,659  (322,560)  1,620,099

A. Carey

  1,244,645  (235,607)  1,009,038

(6)Ms. Nooyi was promoted to CEO in October of 2006. Based on the FAS 123R methodology, approximately half of the 2007 stock and stock option award value reported in columns (e) and (f) was from smaller grants provided when she was President and CFO, and the remaining half was from her CEO grant provided in 2007. The majority of the 2008 stock and stock option award value reported for Ms. Nooyi in columns (e) and (f) is from the grants she received in 2007 and 2008 as CEO of the Company. Thus, the increase in Ms. Nooyi’s LTI value in 2008 is largely attributable to her CEO transition. The following table illustrates how Ms. Nooyi’s 2008 LTI value increased relative to her 2007 LTI value due to the expense associated with her 2008 CEO award compared to the expense for her 2005 President and CFO award:

Award
Position

  Award
Year
  '07 Expense
($)
  '08 Expense
($)

CEO

  2008  -  2,996,239

CEO

  2007  3,025,411  2,749,904

CFO

  2006  704,149  535,960

CFO

  2005  746,609  57,431

CFO

  2004 Annual and all Retention  1,585,227  1,526,874
        
  Total  6,061,396  7,866,408

Increase in '08 Stock & Stock Option Awards Expense:

  1,805,012

(7) The amounts reported for option awards represent stock option grants for which PepsiCo recorded a 2008, 2007 and 2006 compensation expense. Under the required FAS 123R methodology, the compensation expense reflected in column (f) is for stock option grants made in 2008, 2007, 2006 and grants made in prior years which continue to be expensed. The compensation expense reported in column (f) disregards any estimate of forfeitures. The full FAS 123R grant date fair value of the stock option awards granted in 2009, 2008 is includedand 2007 calculated in column (m)accordance with the accounting guidance on share-based payments. The amounts previously reported for 2008 and 2007 have been restated in the 2008 Grants of Plan-Based Awards table on page 42 of this Proxy Statement.accordance with new SEC rules relating to executive compensation disclosure. For a discussion of the assumptions and methodologies used in calculating the FAS 123R compensation expensegrant date fair value of the option awards reported in column (f), please see Note 6 to the Company’s consolidated financial statements in the Company’s Annual Report on Form 10-K for the fiscal year ended December 27, 2008.26, 2009.

 

(8)(7) As described in the “AnnualAnnual Incentive Compensation” and the “Performance-Based Long-Term Cash Compensation” sectionsCompensation section of the Compensation Discussion and Analysis on pages 28 throughbeginning on page 30 of this Proxy Statement, the amounts reported in column (g) reflect compensation earned for performance under the annual incentive compensation program andfor that year, paid in the full value of the performance-based long-term cash award, which is paid out in three equal annual installments based on continued service. Amounts reported in 2008, 2007 and 2006 reflect amounts earned for performance in those respective years. The following table presents separately the amount that each Named Executive Officer earned for 2008 performance under thesubsequent year. For Mr. White, who retired November 30, 2009, his 2009 annual incentive compensation program and performance-based long-term cash incentive program. The following table also presents the total amount of the non-equity incentive payouts that each Named Executive Officer received in Marchwas pro-rated to reflect his active service during 2009. This total amount consists of the final third of the 2006 long-term cash award and the second third of the 2007 long-term cash award (both of which were previously reported for 2006 and 2007) along with the first third of the 2008 long-term cash award and the full 2008 annual incentive award. For Ms. Nooyi, the amounts reflected in the following table do not include any long-term cash award, as Ms. Nooyi is not eligible to participate in the performance-based long-term cash incentive program.

 

  Incentive Earned for 2008 Performance      

Name

 Annual
Incentive
(a)($)
 Performance-
Based
Long-Term
Cash
(b)($)
 Summary
Compensation
Table Column (g)
Total Non-Equity
Incentive
(a)+(b)($)
 1/3 Performance-
Based Long-
Term Cash
for 2006
Performance
(c)($)
 1/3 Performance-
Based Long-
Term Cash
for 2007
Performance
(d)($)
 Total
Non-Equity
Incentive
Payout March '09
(a)+(1/3)(b)+(c)+(d)($)

I. Nooyi

 2,600,000 NA 2,600,000 NA NA 2,600,000

R. Goodman

 585,000 234,000 819,000 72,335 83,187 818,522

M. White

 1,717,350 572,450 2,289,800 234,333 200,667 2,343,167

J. Compton

 951,300 317,099 1,268,399 118,966 122,879 1,298,845

A. Carey

 1,010,710 367,530 1,378,240 110,618 117,992 1,361,830

(9)(8) The amounts reported reflect (i) the aggregate change in the actuarial present value of each Named Executive Officer’s accumulated benefit under the defined benefit pension plans in which he or she participates and (ii) for 2006 only, the “above market” earnings, if any, on income previously earned by each Named Executive Officer under the PepsiCo Executive Income Deferral Program. The SEC defines “above market” as earnings in excess of 120% of the Long-term Applicable Federal Rate (AFR). The “above market” earnings reported for 2006 resulted from investments in a Prime Rate fund previously offered under the executive deferral program that had earnings in 2006 in excess of 120% of the Long-term AFR. Beginning in 2007, the Company replaced the Prime Rate fund with a fund that earned interest based on 120% of the Long-term AFR and thereby eliminated any future “above market” earnings under the executive deferral program.participates. The change in pension value reflects changes in age, service and earnings during 20082009 and the effect of a change in the discount rate from 6.15% on September 30, 2007 to 6.17% on December 31, 2008 to 6.11% on December 28, 2009 used to determine the present value. Prior toDuring 2009, 2008 the measurement date for the pension benefit calculation occurred in September of each year. In 2008, the measurement date was changed to December 2008 to comply with Statement of Financial Accounting Standards No. 158 (Employer’s Accounting for Defined Benefit Pension and Other Post-Retirement Plans). Due to the change in measurement date, the change in pension value was actually for a period of 15 months which is greater than one year. Because all other elements of compensation in the Summary Compensation Table are for a one-year period and are2007, PepsiCo did not affected by the measurement date change, the change in pension value was prorated by 12/15ths to annualize the change to a comparable 12-month period.pay above-market or preferential rates on non-qualified deferred compensation.

 

(10)(9) Amounts reported in this column include personal use of company aircraft and ground transportation, car allowance, executive physical benefits, and the Company’s matching contribution into the PepsiCo Salaried 401(k) Plan. The amounts previously reported for 2006 and 2007 have been restated to exclude the accrued dividend equivalents on unvested RSUs and PSUs as these values have already been captured in the grants’ FAS 123R expense. The following table provides detail for the amounts reported in this column for 20082009 for each Named Executive Officer:

 

Name

  Personal
Use of
Company
Aircraft(A)
($)
  Personal
Use of
Ground
Transpor-
tation(A)
($)
  Car
Allowance
($)
  401(k)
Company
Matching
Contribu-
tions ($)
  Miscel-
laneous
($)
  Total
All Other
Compen-
sation ($)

I. Nooyi

  170,451  25,990  0(B) 6,900  3,253  206,594

R. Goodman

  0  0  25,437  4,600  125  30,162

M. White

  141,326  592  25,437  6,900  5,639  179,894

J. Compton

  103,397  104  25,437  7,750  375  137,063

A. Carey

  257,472  0  25,437  0  90,495(C) 373,404

Name

  Personal
Use of
Company
Aircraft

(A)($)
  Personal
Use of
Ground
Transpor-
tation

(A)($)
  Car
Allowance

(B)($)
  401(k)
Company
Matching
Contribu-
tions ($)
  Miscel-
laneous

(C)($)
  Total
All Other
Compen-
sation ($)

Indra K. Nooyi

  157,388  28,559  0  7,350  7,306  200,603

Richard A. Goodman

  0  0  25,373  7,350  230  32,953

Albert P. Carey

  136,008  0  25,373  0  90,000  251,381

John C. Compton

  16,744  0  25,373  8,250  2,859  53,226

Massimo F. d’Amore

  16,386  8  25,373  0  7,448  49,215

Michael D. White

  58,947  214  23,423  7,350  2,800  92,734

 

 

(A)

 

Personal use of Company aircraft and ground transportation is valued based on the aggregate incremental cost to the Company. For this purpose, the Company has calculated the aggregate incremental cost based on the variable operating costs that were incurred as a result of personal use of the aircraft (such as fuel, maintenance, landing fees and crew expenses) or ground transportation (such as fuel and the driver’s compensation). The Named Executive Officers are fully responsible for all personal income taxes associated with any personal use of aircraft and ground transportation.

 

      Personal use of Company aircraft is provided to MsMs. Nooyi under the recommendation of a security study. Ms. Nooyi’s use of Company aircraft enhances security and personal safety. Personal use of the Company aircraft by the Named Executive Officers increases their time available for business purposes.

 

      Beginning in 2009, executive officers other than the Chairman & CEO must reimburse PepsiCo for the full variable operating cost of personal flights in excess of a certain number of hours per year as established by the Compensation Committee.

 

 

(B)

 

The Compensation Committee has authorized personal use of the Company’s ground transportation in lieu of a company car allowance for Ms. Nooyi. Ms. Nooyi’s use of a car and driver for commuting and business enhances security and personal safety and increases her time available for business purposes.

 

(C)

 

In 2008,2009, the Compensation Committee authorized a $90,000 allowance for Mr. Carey in order to support his commuting expenses. This allowance and prior allowances were intended to assist in his transition to President and Chief Executive Officer, Frito-Lay North America. Mr. Carey’s principal work location is Frito-Lay’s headquarters in Plano, Texas and his residence is in Connecticut. In 2009, an additional $90,000 allowance will be made to Mr. Carey and noNo further transition allowances will be provided.

are planned for Mr. Carey.

 

 

 

20082009 GRANTS OF PLAN-BASED AWARDS

 

The following table summarizes grants of stock options, PSUs, and PSUs as well asRSUs and target annual and long-term cash incentive opportunities provided to Named Executive Officers in 2008.2009. Stock option and PSU awards granted in 2008,2009, which are included in the following table, rewarded 2007recognized 2008 performance. Details on PepsiCo’s annual and long-term incentive programs are described in the Compensation Discussion and Analysis. StockThe 2009 stock option, PSU, and PSURSU awards were granted on the date of Board approval.

 

 Grant Date
(b)
 Estimated Future
Payouts Under Non-Equity
Incentive Plan Awards (1)
 Estimated Future Payouts
Under Equity Incentive
Plan Awards (2)(3)
 All Other
Stock
Awards:
Number of
Shares of
Stock or

Units
(#) (i)
 All Other
Option
Awards:
Number of
Securities
Underlying

Options
(#) (j)
 Exercise
or Base
Price of
Option
Awards

($/Sh) (4)
(k)
 Closing
Market
Price
on the
Grant

Date (4)
(l)
 Grant
Date
Fair
Value of
Stock and
Option
Awards

($) (5)
(m)

Name

(a)

 Threshold
($) (c)
 Target
($) (d)
 Maximum
($) (e)
 Threshold
(#) (f)
 Target
(#) (g)
 Maximum
(#) (h)
  Grant Date
(b)
 Estimated Future
Payouts Under Non-Equity
Incentive Plan Awards (1)
 Estimated Future Payouts
Under Equity Incentive

Plan Awards (2)(3)
 All Other
Stock
Awards:
Number of
Shares of
Stock or

Units
(#)(i)
  All Other
Awards:
Number of
Securities
Underlying

Options
(#)(j)
 Exercise
or Base
Price of
Option
Awards

($/Sh) (5)
(k)
 Closing
Market
Price on
the
Grant

Date
($/Sh) (5)
(l)
 Grant
Date Fair
Value of
Stock and
Option
Awards

($) (6)
(m)

Name

(a)

 Threshold
($)(c)
 Target
($)(d)
 Maximum
($)(e)
 Threshold
(#)(f)
 Target
(#)(g)
 Maximum
(#)(h)
 
 All Other
Stock
Awards:
Number of
Shares of
Stock or

Units
(#)(i)
All Other
Awards:
Number of
Securities
Underlying

Options
(#)(j)
Closing
Market
Price on
the
Grant

Date
($/Sh) (5)
(l)
 —   0 2,600,000 5,200,000 —   —   —   —     —  

Indra K. Nooyi

2/6/2009 —   —   —   0 113,208 141,510 —     —  6,000,024
 —   0 2,600,000 5,200,000  —   —    —    —    —   —   2/6/2009 —   —   —   —   —   —   —     452,830 53.00 53.53 3,676,980
 2/1/2008  —   —   0 93,506 93,506  —    —    —   6,428,538
 2/1/2008  —   —    —   —    374,899 $68.75 $68.83 4,382,569

Richard A. Goodman

 —   0 812,500 1,625,000 —   —   —   —     —   —   —   —  
2/6/2009 —   —   —   0 11,792 14,740 —     —   —   —   624,976
 —   0 650,000 1,300,000  —   —    —    —    —   —   2/6/2009 —   —   —   —   —   —   —     47,170 53.00 53.53 383,020
 —   0 260,000 520,000  —   —    —    —    —   —  

Albert P. Carey

 —   0 1,069,600 2,139,200 —   —   —   —     —   —   —   —  
2/6/2009 —   —   —   0 17,170 21,463 —     —   —   —   910,010
2/6/2009 —   —   —   —   —   —   —     68,679 53.00 53.53 557,673
11/13/2009 —   —   —   —   —   —   32,389 (4)  —   —   —   2,000,021
 2/1/2008  —   —   0 11,345 11,345  —    —    —   779,969

John C. Compton

 —   0 1,204,000 2,408,000 —   —   —   —     —   —   —   —  
2/6/2009 —   —   —   0 23,774 29,718 —     —   —   —   1,260,022
2/6/2009 —   —   —   —   —   —   —     95,094 53.00 53.53 772,163
 2/1/2008  —   —    —   —    45,811 $68.75 $68.83 535,531

Massimo F. d’Amore

 —   0 1,204,000 2,408,000 —   —   —   —     —   —   —   —  
2/6/2009 —   —   —   0 27,736 34,670 —     —   —   —   1,470,008
2/6/2009 —   —   —   —   —   —   —     110,943 53.00 53.53 900,857

Michael D. White

 —   0 1,500,000 3,000,000  —   —    —    —    —   —   —   0 1,512,500 3,025,000 —   —   —   —     —   —   —   —  
 —   0 500,000 1,000,000  —   —    —    —    —   —  
 2/1/2008  —   —   0 22,442 22,442  —    —    —   1,542,888
 2/1/2008  —   —    —   —    90,442 $68.75 $68.83 1,057,267

John C. Compton

 —   0 1,032,000 2,064,000  —   —    —    —    —   —  
 —   0 344,000 688,000  —   —    —    —    —   —  
 2/1/2008  —   —   0 17,018 17,018  —    —    —   1,169,988
 2/1/2008  —   —    —   —    68,749 $68.75 $68.83 803,676

Albert P. Carey

 —   0 840,400 1,680,800  —   —    —    —    —   —  
 —   0 305,600 611,200  —   —    —    —    —   —  
 2/1/2008  —   —   0 12,156 12,156  —    —    —   835,725
 2/1/2008  —   —    —   —    49,241 $68.75 $68.83 575,627

Michael D. White

2/6/2009 —   —   —   0 29,520 36,900 —     —   —   —   1,564,560
2/6/2009 —   —   —   —   —   —    118,079 53.00 53.53 958,801

 

(1) The amounts reported include the potential range of incentive awards for 20082009 under the annual incentive compensation program, and the performance-based long-term cash incentive program, as described in the “AnnualAnnual Incentive Compensation” and “Performance-Based Long-Term Cash Compensation” sectionsCompensation section of the Compensation Discussion and Analysis on pages 2830 through 30. For Ms. Nooyi, the range reflects the potential payout under the annual incentive program and does not include potential awards under the performance-based long-term cash incentive program, as she is not eligible to participate in that program. For the other Named Executive Officers, the numbers in the first row reflect the potential payout range under the annual incentive program and the numbers in the second row reflect the potential payout range under the performance-based long-term cash program.33.

 

(2) The amounts reported in the “target” column reflect the number of PSUs that will be paid out if the financial performance targets are achieved at 100%, and the amounts reported in the “maximum” columnscolumn reflect the maximum number of PSUs granted to each Named Executive Officer on February 1, 2008.that will be paid out if the performance targets are exceeded. These awards will vest and be paid out in shares of PepsiCo Common Stock in February 2011, only if PepsiCo achieves2012 based on PepsiCo’s level of achievement of the annual financial performance targets in each of the three performance years during the three-year vesting period and if the executive officer remains employed with PepsiCo through the vesting date. However, Mr. Goodman Mr. White and Mr. Carey, who are currently retirement eligible, would be eligible to vest in a pro-rata portion of the award at retirement; and these vested PSUs would still remain subject to achievement of the annual financial performance targets over the full three-year performance period. The “maximum”Mr. White, who was retirement eligible, retired on November 30, 2009. A pro-rata portion of his 2009 PSU award vested upon on his retirement and “target” values areremains subject to the same and cannot be increased above target even if PepsiCo were to exceedachievement of the pre-establishedannual financial performance targets. If PepsiCo were to perform below the pre-established financial performance targets in any of these years, the number of shares earned for that year would be reduced. Additional details are described in the “Performance-Based Restricted Stock Units (PSUs)” section of the Compensation Discussion and Analysis beginning on page 31 of this Proxy Statement.

If PepsiCo were to perform below the pre-established financial performance targets in any year during the three-year performance period, the number of PSUs earned for that year would be reduced below the target number. If PepsiCo were to exceed its performance targets in any year during the three-year performance period, the number of PSUs earned for that year would be increased up to as much as 125% of target, which is the maximum number of PSUs that could be paid out. Additional details are described in the Performance-based Restricted Stock Units (PSUs) section of the Compensation Discussion and Analysis beginning on page 34 of this Proxy Statement.

 

(3) In February 2009,2010, the Compensation Committee grantedapproved the award of stock options and PSUs to the Named Executive Officers in consideration of their 2008 performance.2009 performance with an April 12, 2010 grant date and grant date fair values reported below. The table below shows the 2009 stock option and PSU awards grantedactual number of shares subject to the Named Executive Officers.PSUs will be determined based on the fair market value of PepsiCo common stock on the grant date and will be reported following the April 12, 2010 grant date.

   2009 PSUs Granted  2009 Options Granted

Name

  No. of
Shares(A)
  Grant Date
Fair Value ($)(B)
  No. of
Shares
  Grant Date
Fair Value ($)(C)

I. Nooyi

  113,208  6,000,024  452,830  4,079,998

R. Goodman

  11,792  624,976  47,170  425,002

M. White

  29,520  1,564,560  118,079  1,063,892

J. Compton

  23,774  1,260,022  95,094  856,797

A. Carey

  17,170  910,010  68,679  618,798

Name

  2010 PSU
Award ($) (A)
  2010 Option
Award ($) (B)

Indra K. Nooyi

  6,000,000  3,676,980

Richard A. Goodman

  812,500  497,925

Albert P. Carey

  845,000  517,842

John C. Compton

  1,470,000  900,860

Massimo F. d’Amore

  1,470,000  900,860

 

 

(A)

 

The amounts reported reflect the target numbervalue of PSUs to be granted to each Named Executive Officer on February 6, 2009.

(B)

The amounts reported are based on the grant price of $53.00 on the grant date and calculated under the required FAS 123R compensation expense methodology.

April 12, 2010.

 

 

(C)

(B)
 

The amounts reported are basedcalculated in accordance with the accounting guidance on the grant price of $53.00 on the grant date and calculated under the required FAS 123R compensation expense methodology.share-based payments. The assumptions used in calculating the FAS 123R compensation expensegrant date fair value of the stock option awards are based on the 20082009 grant assumptions as assumptions for the 20092010 grant have not been determined and will not be disclosed until filing of the Company’s Quarterly Report on Form 10-Q for the fiscal quarter ended March 21, 2009.

June 12, 2010.

 

(4)The amount reported reflects a retention-based RSU grant. This award vests on November 18, 2012 and is designed to facilitate retention of Mr. Carey through key business and career milestones. This award vests only if Mr. Carey remains employed with PepsiCo through the full vesting period and will be cancelled if his employment terminates or he retires prior to the end of the vesting period.

(5) PepsiCo’s stock option award exercise price equals the average of the low and high stock prices on the grant date, rounded up to the next highest quarter, in order to mitigate the impact of the intra-day stock price volatility on the exercise price. On February 1, 2008,6, 2009, PepsiCo’s closing stock price of $68.83$53.53 exceeded the exercise price of $68.75.$53.00.

 

(5)(6) The amounts reported represent the aggregate grant date fair value of all PSUs, RSUs, and stock options granted to Named Executive Officers in 2008 following2009 calculated in accordance with the required FAS 123R compensation expense methodology.accounting guidance on share-based payments. For a discussion of the assumptions and methodologies used in calculating the FAS 123R compensation expensegrant date fair value of the PSUPSUs, RSUs, and stock option awards,options reported, please see Note 6 to the Company’s consolidated financial statements in the Company’s Annual Report on Form 10-K for the fiscal year ended December 27, 2008.26, 2009.

 

 

20082009 OUTSTANDING EQUITY AWARDS AT FISCAL YEAR ENDYEAR-END

 

The following table lists all outstanding stock option, PSU and RSU grantsawards as of December 27, 200826, 2009 for the Named Executive Officers. Details on the material terms and conditions of the equity awards reported in this table are described in the “Long-TermLong-Term Equity Incentive Compensation”Compensation section of the Compensation Discussion and Analysis beginning on page 3033 of this Proxy Statement. No stock options, PSUs or RSUs granted to a Named Executive Officer have been transferred to any other person, trust or entity. With the exception of the retention grants discussed in footnote (1) below, each of the stock option, PSU, and RSU awards listed in the table vest three years after the grant date subject to continued service with PepsiCo through the vesting date and, in the case of PSUs, achievement of applicable performance targets. For retirement eligible Named Executive Officers, each of the stock option, PSU, and RSU awards that are not retention related would vest pro-rata at retirement, although the PSUs would remain subject to achievement of applicable performance targets.

 

 Option Awards Stock Awards (2)  Option Awards (1)

Name

(a)

 Number of
Securities
Underlying
Unexercised
Options(#)
Exercisable
(b)
 Number of
Securities
Underlying
Unexercised
Options(#)
Unexercisable
(c)
 Option
Exercise
Price($)
(d)
 Option
Grant
Date

(e)
 Option
Expiration
Date

(f)
 Number
of Shares
or Units
of Stock
That Have
Not
Vested(#)

(g)
 Market
Value of
Shares or
Units of
Stock

That Have
Not
Vested($)
(h)
 Equity
Incentive
Plan
Awards:
Number
of
Unearned
Shares,
Units or
Other
Rights
That
Have Not
Vested
(3)(#)

(i)
 Grant
Date

(j)
 Equity
Incentive
Plan
Awards:
Market or
Payout
Value of
Unearned
Shares,
Units or
Other
Rights

That Have
Not
Vested($)
(k)
  Number of
Securities
Underlying
Unexercised
Options (#)
Exercisable
(b)
 Number of
Securities
Underlying
Unexercised
Options (#)
Unexercisable
(c)
 Option
Exercise
Price($)
(d)
  Option
Grant
Date (e)
  Option
Vesting
Date (f)
  Option
Expiration
Date (g)

Indra K. Nooyi

  374,899  68.75 02/01/08 01/31/18   77,890 02/01/08 4,249,678   452,830   53.00  02/06/09  02/01/12  01/31/19
   374,899   68.75  02/01/08  02/01/11  01/31/18
   304,220   65.00  02/02/07  02/01/10  01/31/17
   375,000(3)  45.51  07/26/01  07/26/11  07/25/16
  304,220  65.00 02/02/07 01/31/17   63,161 02/02/07 3,446,064  72,705    57.50  02/03/06  02/01/09  01/31/16
  375,000 (1) 45.51 07/26/01 07/25/16   14,972 02/03/06 816,872  77,777    53.75  02/01/05  02/01/08  01/31/15
  72,705  57.50 02/03/06 01/31/16 105,820 (1) 5,773,539  02/01/04   88,444    47.25  02/01/04  02/01/07  01/31/14
 77,777  53.75 02/01/05 01/31/15       188,550    39.75  02/01/03  02/01/06  01/31/13
 88,444  47.25 02/01/04 01/31/14       46,829(2)   39.75  02/01/03  02/01/03  01/31/13
 235,379  39.75 02/01/03 01/31/13       143,238    50.00  02/01/02  02/01/05  01/31/12
 175,932  50.00 02/01/02 01/31/12       32,694(2)   50.00  02/01/02  02/01/02  01/31/12
 375,000  45.51 07/26/01 07/25/11       375,000    45.51  07/26/01  07/26/06  07/25/11
 197,293  43.50 02/01/01 01/31/11       163,610    43.50  02/01/01  02/01/04  01/31/11
  33,683(2)  43.50  02/01/01  02/01/01  01/31/11

Richard A. Goodman

  45,811  68.75 02/01/08 01/31/18   9,450 02/01/08 515,592   47,170   53.00  02/06/09  02/01/12  01/31/19
  41,597  65.00 02/02/07 01/31/17   8,568 02/02/07 467,470   45,811   68.75  02/01/08  02/01/11  01/31/18
  360  57.50 02/03/06 01/31/16 15,385 (1) 839,406  09/15/06    41,597   65.00  02/02/07  02/01/10  01/31/17
 385  53.75 02/01/05 01/31/15 5,766  314,593  02/03/06   360    57.50  02/03/06  02/01/09  01/31/16
 55,464  47.25 02/01/04 01/31/14       385    53.75  02/01/05  02/01/08  01/31/15
 81,458  39.75 02/01/03 01/31/13       55,464    47.25  02/01/04  02/01/07  01/31/14
 55,260  50.00 02/01/02 01/31/12       73,857    39.75  02/01/03  02/01/06  01/31/13
 10,955  44.50 07/01/01 01/31/11       7,601(2)   39.75  02/01/03  02/01/03  01/31/13
 41,379  43.50 02/01/01 01/31/11       55,260    50.00  02/01/02  02/01/05  01/31/12
 13,013  43.25 07/01/00 01/31/10       10,955    44.50  07/01/01  02/01/04  01/31/11
  41,379   43.50  02/01/01  02/01/04  01/31/11

Albert P. Carey

   68,679   53.00  02/06/09  02/01/12  01/31/19
   49,241   68.75  02/01/08  02/01/11  01/31/18
   52,083   65.00  02/02/07  02/01/10  01/31/17
  44,757    57.50  02/03/06  02/01/09  01/31/16
  46,065    53.75  02/01/05  02/01/08  01/31/15
  54,466    47.25  02/01/04  02/01/07  01/31/14
  128,763    39.75  02/01/03  02/01/06  01/31/13
  39,499(2)   39.75  02/01/03  02/01/03  01/31/13
  100,000    41.50  07/18/02  07/18/09  07/17/12
  100,000    41.50  07/18/02  07/18/07  07/17/12
  91,110    50.00  02/01/02  02/01/05  01/31/12
  111,398   43.50  02/01/01  02/01/04  01/31/11

John C. Compton

   95,094   53.00  02/06/09  02/01/12  01/31/19
   68,749   68.75  02/01/08  02/01/11  01/31/18
   83,792   65.00  02/02/07  02/01/10  01/31/17
   150,000(3)  41.50  07/18/02  07/18/12  07/17/17
  51,124    57.50  02/03/06  02/01/09  01/31/16
  47,799    53.75  02/01/05  02/01/08  01/31/15
  150,000    39.50  07/29/99  07/29/09  07/28/14
  42,629    47.25  02/01/04  02/01/07  01/31/14
  108,590    39.75  02/01/03  02/01/06  01/31/13
  150,000    41.50  07/18/02  07/18/07  07/17/12
  76,100    50.00  02/01/02  02/01/05  01/31/12
  82,185   43.50  02/01/01  02/01/04  01/31/11

Massimo F. d’Amore

   110,943   53.00  02/06/09  02/01/12  01/31/19
   79,221   68.75  02/01/08  02/01/11  01/31/18
   8,318   65.00  02/02/07  02/01/10  01/31/17
  9,403    57.50  02/03/06  02/01/09  01/31/16
  14,897    53.75  02/01/05  02/01/08  01/31/15
   125,000(3)  45.25  09/22/00  09/22/10  09/21/15

Michael D. White

  32,252    53.00  02/06/09  02/01/12  01/31/19
  55,419    68.75  02/01/08  02/01/11  01/31/18
  90,202    65.00  02/02/07  02/01/10  01/31/17
  72,705    57.50  02/03/06  02/01/09  01/31/16
  77,777    53.75  02/01/05  02/01/08  01/31/15
  88,444    47.25  02/01/04  02/01/07  01/31/14
  187,258    39.75  02/01/03  02/01/06  01/31/13
  48,708(2)   39.75  02/01/03  02/01/03  01/31/13
  110,685    50.00  02/01/02  02/01/05  01/31/12
  36,495(2)   50.00  02/01/02  02/01/02  01/31/12
  150,000    43.50  02/01/01  02/01/06  01/31/11
  126,957    43.50  02/01/01  02/01/04  01/31/11
  33,646(2)   43.50  02/01/01  02/01/01  01/31/11

  Option Awards Stock Awards (2)

Name

(a)

 Number of
Securities
Underlying
Unexercised
Options(#)
Exercisable
(b)
 Number of
Securities
Underlying
Unexercised
Options(#)
Unexercisable
(c)
  Option
Exercise
Price($)
(d)
 Option
Grant
Date

(e)
 Option
Expiration
Date

(f)
 Number
of Shares
or Units
of Stock
That Have
Not
Vested(#)

(g)
  Market
Value of
Shares or
Units of
Stock

That Have
Not
Vested($)
(h)
 Equity
Incentive
Plan
Awards:
Number
of
Unearned
Shares,
Units or
Other
Rights
That
Have Not
Vested
(3)(#)

(i)
 Grant
Date

(j)
 Equity
Incentive
Plan
Awards:
Market or
Payout
Value of
Unearned
Shares,
Units or
Other
Rights

That Have
Not
Vested($)
(k)

Michael D. White

  90,442  68.75 02/01/08 01/31/18   18,694 02/01/08 1,019,945
  95,660  65.00 02/02/07 01/31/17   19,772 02/02/07 1,078,760
  72,705  57.50 02/03/06 01/31/16   14,972 02/03/06 816,872
  150,000 (1) 43.50 02/01/01 01/31/16 76,923 (1) 4,196,919  09/15/06 
 77,777  53.75 02/01/05 01/31/15 105,820 (1) 5,773,539  02/01/04 
 88,444  47.25 02/01/04 01/31/14     
 235,966  39.75 02/01/03 01/31/13     
 147,180  50.00 02/01/02 01/31/12     
 160,603  43.50 02/01/01 01/31/11     
 150,000  43.50 02/01/01 01/31/11     
 96,508  34.00 01/27/00 01/31/10     
 11,769  32.25 09/23/99 01/31/10     

John C. Compton

  68,749  68.75 02/01/08 01/31/18   14,175 02/01/08 773,388
  83,792  65.00 02/02/07 01/31/17   17,300 02/02/07 943,888
  150,000 (1) 41.50 07/18/02 07/17/17   10,492 02/03/06 572,444
  51,124  57.50 02/03/06 01/31/16 48,193 (1) 2,629,410  11/17/06 
 47,799  53.75 02/01/05 01/31/15 32,128 (1) 1,752,904  11/17/06 
  150,000 (1) 39.50 07/29/99 07/28/14     
 42,629  47.25 02/01/04 01/31/14     
 108,590  39.75 02/01/03 01/31/13     
 150,000  41.50 07/18/02 07/17/12     
 76,100  50.00 02/01/02 01/31/12     
 82,185  43.50 02/01/01 01/31/11     
 60,041  34.00 01/27/00 01/31/10     
 87,296  32.25 09/23/99 01/31/10     
 7,000  39.50 07/29/99 07/28/09     

Albert P. Carey

  49,241  68.75 02/01/08 01/31/18   10,125 02/01/08 552,420
  52,083  65.00 02/02/07 01/31/17   10,709 02/02/07 584,283
  44,757  57.50 02/03/06 01/31/16   9,181 02/03/06 500,915
 46,065  53.75 02/01/05 01/31/15 17,094 (1) 932,649  11/18/05 
 54,466  47.25 02/01/04 01/31/14     
 168,262  39.75 02/01/03 01/31/13     
  100,000 (1) 41.50 07/18/02 07/17/12     
 100,000  41.50 07/18/02 07/17/12     
 91,110  50.00 02/01/02 01/31/12     
 111,398  43.50 02/01/01 01/31/11     
 88,489  34.00 01/27/00 01/31/10     
 56,779  32.25 09/23/99 01/31/10     

Stock Awards (1)(4)
Number of
Shares of
Units of
Stock that
have Not
Vested (#)

(h)
  Grant
Date

(i)
 Vesting
Date

(j)
 Market Value
of Shares or
Units of
Stock that
have Not
Vested ($)

(k)
 Equity Incentive Plan
Awards: Number of Unearned
Shares, Units or Other

Rights that have Not
Vested (5) (#)
(l)
 Grant
Date
(m)
 Vesting
Date

(n)
 Equity Incentive Plan
Awards: Market
or Payout Value of
Unearned Shares,
Units or Other Rights that

have Not Vested ($)
(o)
    113,208 02/06/09 02/01/12 6,901,160
    77,890 02/01/08 02/01/11 4,748,174
    63,161 02/02/07 02/01/10 3,850,295
       
       
       
       
       
       
       
       
       
       
                
    11,792 02/06/09 02/01/12 718,840
    9,450 02/01/08 02/01/11 576,072
    8,568 02/02/07 02/01/10 522,305
       
       
       
       
       
       
       
                
32,389(3)  11/13/09 11/13/12 1,974,433 17,170 02/06/09 02/01/12 1,046,683
17,094(3)  11/18/05 11/18/10 1,042,050 10,125 02/01/08 02/01/11 617,220
    10,710 02/02/07 02/01/10 652,882
       
       
       
       
       
       
       
       
                
48,193(3)  11/17/06 11/17/14 2,937,845 23,774 02/06/09 02/01/12 1,449,263
32,128(3)  11/17/06 11/17/10 1,958,523 14,175 02/01/08 02/01/11 864,108
    17,301 02/02/07 02/01/10 1,054,669
       
       
       
       
       
       
       
       
                
16,064(3)  11/17/06 11/17/12 979,261 27,736 02/06/09 02/01/12 1,690,787
13,000   02/02/07 02/02/10 792,480 16,357 02/01/08 02/01/11 997,123
       
       
       
                
       
       
       
       
       
       
       
       
       
       
       
       
       
       

 

(1)With the exception of the awards discussed in footnotes (2) and (3) below, each of the stock option, PSU, and RSU awards listed in the table vests approximately three years after the grant date subject to continued service with PepsiCo through the vesting date and, in the case of PSUs, achievement of applicable performance targets. For retirement-eligible Named Executive Officers, each of the stock option, PSU, and RSU awards that are not retention awards would vest pro-rata at retirement, although the PSUs would remain subject to achievement of applicable performance targets.

(2)These options were fully vested on the grant date. They were granted in settlement of variable awards earned over the preceding three-year performance period.

(3) The option and RSU awards listed below were designed to facilitate retention ofretain key leaders who are critical to business continuity and growth. The vesting periods of these retention awards vary by individual and were designed to facilitate retention through key business and/orand career milestones. The awards are cancelled if the Named Executive OfficerOfficer’s employment terminates employment or he or she retires prior to the end of the vesting period. The retention grantsawards have the following vesting periods:

 

Option Awards

Name

  Number of
Options
  Exercise
Price
  Vesting
Period
  Vesting
Date
  Expiration
Date

I. Nooyi

  375,000  $45.51  10 Years  7/26/2011  7/25/2016

M. White

  150,000  $43.50  10 Years  2/1/2011  1/31/2016

J. Compton

  150,000  $41.50  10 Years  7/18/2012  7/17/2017

J. Compton

  150,000  $39.50  10 Years  7/29/2009  7/28/2014

A. Carey

  100,000  $41.50  7 Years  7/18/2009  7/17/2012

Stock Awards

   Retention Option Awards      

Name

  Number of
Options
  Exercise
Price
  Vesting
Period
  Vesting
Date
  Expiration
Date
          
          

Indra K. Nooyi

  375,000  $45.51  10 Years  7/26/2011  7/25/2016

John C. Compton

  150,000  $41.50  10 Years  7/18/2012  7/17/2017

Massimo F. d’Amore

  125,000  $45.25  10 Years  9/22/2010  9/21/2015

 

Name

  Number of
RSUs
Vesting
Period
Vesting
Date
Retention RSU Awards
      

I. NooyiName

  105,820Number of
RSUs
  5Vesting
Period
Vesting
Date

Albert P. Carey

32,3893 Years  2/1/200911/13/2012    

R. GoodmanAlbert P. Carey

  15,38517,094  35 Years  9/15/200911/18/2010    

M. White

76,9233 Years9/15/2009

M. White

105,8205 Years2/1/2009

J.John C. Compton

  48,193  8 Years  11/17/2014    

J.John C. Compton

  32,128  4 Years  11/17/2010    

A. CareyMassimo F. d’Amore

  17,09416,064  56 Years  11/18/201017/2012    

(2)(4) The market value of unvested PSUs and RSUs reflected in columns (h)(k) and (k)(o) have been valued by multiplying the number of unvested RSUs and PSUs reflected in columns (g)(h) and (i)(l) by $54.56,$60.96, PepsiCo’s closing stock price on December 26, 2008,24, 2009, the last trading day of the 20082009 fiscal year.

 

(3)(5) The reported awards reflect grants of PSUs that will vest and pay out based on the achievement of annual financial performance targets during a three-year performance period and require that the Named Executive Officer continues to provide service to PepsiCo through the end of the performance period. Mr. Goodman Mr. White and Mr. Carey are currently retirement eligible and would be eligible to vest in a pro-rata portion of the award at retirement, although the PSUs would remain subject to achievement of applicable performance targets. TheFor the 2009 awards, the number of PSUs displayed in column (i)(l) reflects 83%100% of the target number of PSUs awarded. For the 2008 and maximum2007 awards, the number of PSUs displayed in column (l) reflects 83.3% of the target number of PSUs awarded asbecause the Compensation Committee certified that executive officers had forfeited 50% of (i) the second third of the PSUs granted in 2008 and (ii) the final third of the PSUs granted in 2006, (ii) the second third of the PSUs granted in 2007 and (iii) the first third of the PSUs granted in 2008.2007. This reduction in the number of PSUs outstanding reflectreflects that the Compensation Committee concluded that PepsiCo’s actual 2008 Corecore EPS growth of 9% was below the Compensation Committee’s pre-established Corecore EPS growth target of ~10% for the 2008 performance year. For additional details please see the “Performance-BasedPerformance-based Restricted Stock Units (PSUs) section of the Compensation Discussion and Analysis beginning on page 3134 and the 20082009 Grants of Plan-Based Awards table beginning on page 4244 of this Proxy Statement.

 

 

 

20082009 OPTION EXERCISES AND STOCK VESTED

 

  Option Awards (1)  Stock Awards (2)

Name

(a)

  Option Awards (1)  Stock Awards (2)
  Number of Shares
Acquired on
Exercise (#)

(b)
  Value
Realized on
Exercise ($)
(c)
  Number of Shares
Acquired on
Vesting (#)

(d)
  Value
Realized on
Vesting ($)
(e)
Number of Shares
Acquired on

Exercise (#)
(b)
  Value
Realized on
Exercise ($)

(c)
  Number of Shares
Acquired on

Vesting (#)
(d)
  Value
Realized on
Vesting ($)

(e)

Indra K. Nooyi

  104,125  3,899,002  19,228  1,350,767  0  0  120,792  6,157,626

Richard A. Goodman

  0  0  17,688  1,212,159  13,013  179,695  21,151  1,194,454

Michael D. White

  169,000  6,074,840  19,228  1,350,767

Albert P. Carey

  145,268  4,125,426  9,181  471,077

John C. Compton

  143,000  4,386,782  11,791  828,318  154,337  3,613,943  10,492  538,345

Albert P. Carey

  0  0  28,431  1,693,859

Massimo F. d’Amore

  0  0  25,108  1,460,124

Michael D. White

  108,277  2,520,723  197,715  10,661,468

 

(1) All stock option exercises during 20082009 were executed in a manner consistent with PepsiCo’s Exercise and Hold Policy, which is described in the “AdditionalGovernance Features of our Executive Compensation Programs”Programs section of the Compensation Discussion and Analysis beginning on page 3639 of this Proxy Statement.

 

(2) For Ms. Nooyi, Mr. White,The following table lists details of the PSU and Mr. Compton,RSU awards that vested in 2009 for the Named Executive Officers. The last column includes dividend equivalent amounts reported represent the value realized on the vestingearned as a result of the PSUs grantedand RSUs that vested in February 2005. These2009 and were paid out in cash. The dividend equivalent amounts are not included in the above table. The PSUs fully vested on February 1, 20082009 based upon achievement of the pre-established Core EPS growth targets for each year in the three-year performance period. A detailed overview of PSUs is provided in the “Performance-BasedPerformance-Based Restricted Stock Units (PSUs) section of the Compensation Discussion and Analysis beginning on page 3134 of this Proxy Statement. For Mr. Goodman, the

Name

 Type  Grant
Date
 Payout
Date
 Number of
Shares
Granted
(#)
 Number of
Shares
Acquired on
Vesting (#)
 Value
Realized
on
Vesting
($)
 Dividend
Equivalent
Paid ($)

Indra K. Nooyi

 RSUs (A)  2/1/2004 2/1/2009 105,820 105,820 5,389,413 644,973

Indra K. Nooyi

 PSUs    2/3/2006 2/17/2009 17,974 14,972 768,213 63,406

Richard A. Goodman

 RSUs    2/3/2006 2/1/2009 5,766 5,766 293,662 24,419

Richard A. Goodman

 RSUs (A)  9/15/2006 9/15/2009 15,385 15,385 900,792 72,310

Albert P. Carey

 PSUs    2/3/2006 2/17/2009 11,022 9,181 471,077 38,882

John C. Compton

 PSUs    2/3/2006 2/17/2009 12,596 10,492 538,345 44,434

Massimo F. d’Amore

 RSUs    2/3/2006 2/1/2009 9,043 9,043 460,560 38,297

Massimo F. d’Amore

 RSUs (A)  11/17/2006 11/17/2009 16,065 16,065 999,564 68,276

Michael D. White

 RSUs (A)  2/1/2004 2/1/2009 105,820 105,820 5,389,413 644,973

Michael D. White

 PSUs    2/3/2006 2/17/2009 17,974 14,972 768,213 63,406

Michael D. White

 RSUs (A)  9/15/2006 9/15/2009 76,923 76,923 4,503,842 326,923

(A)The amounts reported represent the value realized on the vestingreflect retention RSU awards. These awards are designed to facilitate retention of service-based RSUs granted prior to his promotion to an executive officer position. For Mr. Carey, the amounts reported represent the value realized on the vesting of the 11,337 PSUs granted in February 2005, which vested on February 1, 2008,officers through key business and 17,094 retention RSUs granted in November 2005, which vested on November 15, 2008. The amounts above do not include the dividend equivalent amounts earned as a result of the PSUs and RSUs that vested in 2008 and were paid out in cash. The dividend equivalent amounts paid out were as follows: Ms. Nooyi, $69,125; Mr. Goodman, $57,937; Mr. White, $69,125; Mr. Compton, $42,389; and Mr. Carey, $110,329.career milestones.

 

 

20082009 PENSION BENEFITS

 

          Name        

              (a)            

 

Plan Name

(b)

 Number of
Years
Credited
Service (#)
(c)
 Present
Value of
Accumulated
Benefit ($)
(d)
 Payments
During
Last
Fiscal
Year ($)
(e)

Indra K. Nooyi

 PepsiCo Salaried Employees Retirement Plan 15 374,570 0
 PepsiCo Pension Equalization Plan  5,802,619 0

Richard A. Goodman

 PepsiCo Salaried Employees Retirement Plan 15 763,315 0
 PepsiCo Pension Equalization Plan  2,638,288 0

Michael D. White

 PepsiCo Salaried Employees Retirement Plan 19 628,638 0
 PepsiCo Pension Equalization Plan  7,577,226 0

John C. Compton

 PepsiCo Salaried Employees Retirement Plan 25 388,340 0
 PepsiCo Pension Equalization Plan  2,763,587 0

Albert P. Carey

 PepsiCo Salaried Employees Retirement Plan 27 772,785 0
 PepsiCo Pension Equalization Plan  4,923,833 0

The Named Executive Officers participate in two pension plans: the PepsiCo Salaried Employees Retirement Plan (“Salaried Plan”Plan), which is qualified under the Internal Revenue Code, and the PepsiCo Pension Equalization Plan (“PEP”PEP), which is an unfunded, non-tax-qualifiednon-qualified restoration plan. The Salaried Plan provides retirement benefits to essentially all U.S. salaried employees of the Company. The PEP restores benefits that may not be paid from the Salaried Plan due to limitations imposed by the Internal Revenue Code on qualified plan compensation or benefits. PEP benefits are payable to any salaried employee whose benefits are affected by these limits.

 

Both the Salaried Plan and the PEP have the same requirements for participation, benefitsbenefit eligibility and vesting at five years of service. Benefits are determined using the same formula in both plans. Named Executive Officers do not receive any additional service or other enhancements in determining the form, timing or amount of their benefits.

 

Normal retirement benefits are payable at age 65 with five years of service. Unreduced early retirement benefits are payable as early as age 62 with 10 years of service. Reduced early retirement benefits are payable as early as age 55 with 10 years of service and are determined by reducing the normal retirement benefit by 4% for each year prior to age 62. Currently, RichardMr. Goodman Mike White and AlMr. Carey have met the eligibility requirements for early retirement. Mr. White retired on November 30, 2009 after meeting the eligibility requirements for early retirement.

 

Upon retirement, pension plan benefits are payable as a single life annuity, a single lump sum distribution, a joint and survivor annuity, or a 10-year certain annuity. The value of the single life annuity beginning at a Named Executive Officer’s normal retirement date is determined by the following basic formula:

 

3% for each year of service up to 10 years, plus 1% for each year of service in excess of 10, multiplied by the executive’s highest consecutive five-year average monthly earnings;

 

reduced by 0.43% of the executive’s highest consecutive five-year average monthly earnings up to his or her monthly Social Security Covered Compensation, multiplied by the executive’s years of service up to 35.

 

Amounts accrued and vested under the PEP after December 31, 2004 are automatically paid in the form of a single lump sum distribution upon retirement. The lump sum distribution to key employees is delayed six months after retirement to comply with Section 409A of the Internal Revenue Code. Pensionable earnings include base salary and annual incentive awards.compensation. Awards of stock options, PSUs, RSUs, PSUs and performance-based long-term cash are not considered when determining pension benefits.

All salaried employees of the Company, including Named Executive Officers, who become disabled after 10 years of service and remain disabled until retirement will receive service credit under the pension plan for their period of disability.

 

All salaried employees of the Company, including Named Executive Officers, are entitled to the following benefits if they die before payments are scheduled to begin:

 

The spouse of an employee who has five or more years of service is entitled to 25% of the benefits the employee would have received if employment had continued to age 65.

Alternatively, the spouse of an employee who is retirement eligibleretirement-eligible is entitled to a pension equal to 50% of the spouse’s survivor pension, if greater than the benefit described above.pension.

 

All employees who are retirement eligibleretirement-eligible are also entitled to a one-time payment equal to the lump sum benefit accrued at death, offset by the value of any surviving spouse’s pension that might be payable (this special death benefit is paid by the Company; it is not an accrued benefit payable from the Salaried Plan).

 

A participant with five or more years of service who terminates employment prior to attaining age 55 and completing ten10 years of service is entitled to a deferred vested pension benefit. The deferred vested benefit is equal to the basic formula prorated by a fraction, the numerator of which is the participant’s credited years of service at termination of employment and the denominator of which is the participant’s potential years of credited service had the participant remained employed to age 65. Deferred vested benefits are payable commencing at age 65. However, a participant may elect to commence benefits as early as age 55 on an actuarially reduced basis to reflect the longer payment period. Deferred vested benefits accrued andor vested under the PEP after December 31, 2004 are automatically paid in the form of an annuity at the later of age 55 or termination of employment.

 

The present value of the accumulated retirement benefits reported in column (d) of the 2008following 2009 Pension Benefits table represents the accumulated benefit obligation for benefits earned to date, based on age, service and earnings through the plan’s measurement date of December 31, 2008. Prior to 2008, the plan’s measurement date was September 30. In 2008, the measurement date was changed to the year end balance sheet date as required by Statement of Financial Accounting Standards No. 158 (Employer’s Accounting for Defined Benefit Pension and Other Post-Retirement Plans).2009.

 

Name

(a)

 

Plan Name

(b)

 Number of
Years
Credited
Service (#)
(c)
 Present
Value of
Accumulated
Benefit ($)
(d)(1)
 Payments
During

Last
Fiscal
Year ($)
(e)

Indra K. Nooyi

 PepsiCo Salaried Employees Retirement Plan 15.8 444,215 0
 PepsiCo Pension Equalization Plan  7,323,717 0

Richard A. Goodman

 PepsiCo Salaried Employees Retirement Plan 16.0 864,473 0
 PepsiCo Pension Equalization Plan  3,274,807 0

Albert P. Carey

 PepsiCo Salaried Employees Retirement Plan 28.6 888,088 0
 PepsiCo Pension Equalization Plan  5,823,979 0

John C. Compton

 PepsiCo Salaried Employees Retirement Plan 26.5 449,272 0
 PepsiCo Pension Equalization Plan  3,408,492 0

Massimo F. d’Amore

 PepsiCo Salaried Employees Retirement Plan 14.9 428,243 0
 PepsiCo Pension Equalization Plan  1,827,431 0

Michael D. White (2)

 PepsiCo Salaried Employees Retirement Plan 19.8 0 1,019,858
 PepsiCo Pension Equalization Plan  9,992,577 2,326,173

These amounts have been calculated using actuarial methods and assumptions (as shown below) in the fiscal year-end valuation under Statement of Financial Accounting Standards No. 87,Employers’ Accounting for Pensions with the assumption, required by the Securities and Exchange Commission’s disclosure rules, that each Named Executive Officer remains in service until retiring at the earliest date when unreduced retirement benefits are available (i.e., age 62):

(1)These amounts have been calculated using actuarial methods and assumptions (as shown below) in the fiscal year-end valuation under the guidance on employers’ accounting for pensions with the assumption, required by the Securities and Exchange Commission’s disclosure rules, that each Named Executive Officer remains in service until retiring at the earliest date when unreduced retirement benefits are available (i.e., age 62):

 

Discount rate of 6.17%6.11%; and

 

Benefits will be converted to lump sums based on the following interest rates in effect at retirement: 5.4%5.6% in 2009,2010, grading to 6.0% in 2012.

(2)Mr. White retired on November 30, 2009 and elected a lump sum form of payment. He received $1,019,858 under the Salaried Plan and $2,326,173 as a PEP pre-Section 409A payment. Due to the six-month delay imposed by Section 409A on payments to key employees, Mr. White is scheduled to receive the remaining PEP payment of $9,992,577 plus $175,821 in accrued interest on June 1, 2010.

 

 

20082009 NON-QUALIFIED DEFERRED COMPENSATION

 

The following table summarizes the deferred compensation balances of the Named Executive Officers under the PepsiCo Executive Income Deferral Program.PepsiCo’s executive income deferral program. These balances represent compensation that Named Executive Officers previously earned and chose to defer into the executive income deferral program.

The executive income deferral program is a non-qualified and unfunded program. This means that PepsiCo does not set aside funds for the program in a trust or otherwise and that a participant’s balances may be lost in the event of the Company’s bankruptcy. Under the current terms of the program, eligible executives may elect to defer up to 85% of base salary and 100% of annual incentive compensation. At the time of election to defer, executives are required to choose to receive future payments on either a specific date or upon separation from service (i.e., termination or retirement). Executives earn a return based on investments in the phantom funds selected by the executives (listed in footnote (1) below) from a list of phantom funds made available by the Company. The Company does not provide a matching contribution on any deferrals or guarantee a return.

 

PaymentsPayouts from the program are made in cash and may be received as a lump sum or in installments (quarterly, semi-annually or annually) over a period up to 20 years. Notwithstanding a participant’s payment election, deferrals made after 2000 are paid in a lump sum at the time of employment termination in cases whenin which termination (other than retirement) occurs prior to the elected payment date. Payments of deferrals made after 2004 to executives who are key employees under Section 409A of the Internal Revenue Code are delayed six months following termination. Executives have one opportunity to voluntarily delay their original payment date, provided payment of amounts subject to Section 409A of the Internal Revenue Code is delayed for at least five years. For additional detail on the PepsiCo Executive Income Deferral Program,PepsiCo’s executive income deferral program, refer to the “Executive Deferral”Executive Deferral section of the Compensation Discussion and Analysis beginning on page 3436 of this Proxy Statement.

 

Name(a)  Executive
Contributions
in Last
Fiscal Year ($)
  Registrant
Contributions
in Last
Fiscal Year ($)
  Aggregate
Earnings/(Losses)
in Last
Fiscal Year ($)
 Aggregate
Withdrawals/
Distributions ($)
  Aggregate
Balance at
Last Fiscal Year
End ($) (1)
  Executive
Contributions
in Last

Fiscal Year ($)
(b)
  Registrant
Contributions
in Last
Fiscal Year ($)
(c)
  Aggregate
Earnings in
Last
Fiscal Year ($)
(d)
  Aggregate
Withdrawals/
Distributions ($)
(e)
  Aggregate
Balance at
Last Fiscal Year
End ($) (1)

(f)

(a)

  (b)  (c)  (d) (e)  (f)

Indra K. Nooyi

  0  0  (655,576) 0  10,279,613  0  0  1,104,014  0  11,383,628

Richard A. Goodman

  0  0  75,510  0  1,485,428  0  0  69,670  0  1,555,098

Michael D. White

  0  0  (50,649) 0  102,990

Albert P. Carey

  0  0  0  0  0

John C. Compton

  0  0  (753,272) 0  2,110,809  0  0  318,531  0  2,429,340

Albert P. Carey

  0  0  0  0  0

Massimo F. d’Amore

  0  0  0  0  0

Michael D. White

  0  0  32,133  0  135,122

 

(1) Deferral balances of Named Executive Officers were earned based oninvested in the following phantom funds in 20082009 which earned the following rates of return: (i) PepsiCo Common Stock Fund: -26.0%14.55%, (ii) Defined AFR Fund: 5.2%4.56%, (iii) Fidelity Equity Income Fund: -41.6%29.54%, (iv) Fidelity Diversified International Fund: -45.2%31.78%, (v) VanguardFidelity Diversified International K Fund: 32.08%, (vi) Large Cap Equity Index Fund: -35.4%25.89%, (vi)(vii) Vanguard Mid-Cap Index Fund: -41.8%40.51% and (vii)(viii) Dodge & Cox Fixed Income Fund: -0.3%16.05%.

 

 

POTENTIAL PAYMENTS ON TERMINATION OR CHANGE IN CONTROL

 

Termination of Employment/Retirement

 

None of our Named Executive Officers has any arrangement that provides for severance payments or benefits. In the event a Named Executive Officer retires, terminates or resigns from PepsiCo for any reason as of the fiscal year end, he or she would be entitled to:

 

theno additional pension valuebenefit other than disclosed in column (d) of the 20082009 Pension Benefits table on page 4650 of this Proxy Statement; and

 

the non-qualified deferred compensation balance disclosed in column (f) of the 20082009 Non-Qualified Deferred Compensation table on page 4851 of this Proxy Statement.

 

In addition, our performance-based long-term cash awards, which were awarded for 2008 and earlier performance years and vest ratably over three years, fully vest upon retirement (at leastretirement. Retirement is defined as separation from service at age 55 or later with 10 or more years of service or at least age 65 or later with 5five or more years of service).service. Our long-term incentive equity awards contain provisions that accelerate vesting of option, PSU and RSU awards on a pro-rata basis upon retirement from age 55 through age 61 and that fully accelerate vesting of option, PSU and RSU awards upon death, disability or retirement on or after age 62. Even after vesting, PSUs remain subject to achievement of pre-established performance targets. In contrast, for retention grants, no accelerated vesting occurs upon retirement and only a pro-rata portion would have accelerated vesting in the event of death or long-term disability.

 

Mr. White retired from his positions as Director and Vice Chairman of PepsiCo and Chief Executive Officer of PepsiCo International, effective November 30, 2009. Consistent with treatment for other retiring executives, Mr. White received the following compensation and benefits in connection with his retirement:

2009 annual incentive award of $1,316,480 based on actual performance and pro-rated based on his active service during 2009;

Payout of the final third of his 2007 performance-based long-term cash award and the final two-thirds of his 2008 performance-based long-term cash award with an aggregate value of $582,301;

Accelerated vesting of the 2009, 2008, and 2007 annual option and PSU awards on a pro-rata basis and cancellation of the remaining options and PSUs. The accelerated PSU awards remain subject to the subsequent achievement of pre-established annual EPS performance targets. These accelerated option and PSU awards had an aggregate intrinsic value of $2.67 million when Mr. White retired from his position on November 30, 2009. Mr. White forfeited options and PSUs with an aggregation intrinsic value of $5.94 million; and

A pension with a present value of $13,338,608 plus $175,821 in accrued interest under the PepsiCo Salaried Employees Retirement Plan and the PepsiCo Pension Equalization Plan. This amount has been calculated using the actual lump sum interest rates in effect as of his retirement date.

The following table sets forth, for each active Named Executive Officer, the value of the unvested options, PSUs, RSUs, accrued dividend equivalents on PSUs and RSUs, and performance-based long-term cash awards that would vest and would be forfeited if his or her employment terminated on December 26, 2008,24, 2009, the last business day of the 20082009 fiscal year, due to termination, retirement, death or long-term disability:

 

   Termination/Retirement
($ in millions)(1)
  Death/Long-Term Disability
($ in millions)(1)

Name

  Vested  Unvested/Forfeited  Vested  Unvested/Forfeited

I. Nooyi

  0.0  18.7  17.7  1.0

R. Goodman

  1.1  1.4  1.2  0.2

M. White

  2.5  13.7  11.3  1.5

J. Compton

  0.0  11.6  7.8  3.8

A. Carey

  1.5  2.9  2.4  0.5
   Termination/Retirement
($ in millions) (1)
  Death/Long-Term Disability
($ in millions) (1)

Name

  Vest  Forfeit  Vest  Forfeit

Indra K. Nooyi

  0.0  25.7  24.8  0.9

Richard A. Goodman

  1.5  1.0  2.5  0.0

Albert P. Carey

  2.0  4.5  4.3  2.1

John C. Compton

  0.0  12.9  9.7  3.2

Massimo F. d’Amore

  0.0  7.8  7.2  0.7

 

(1) The options, PSUs and RSUs were valued at a price of $54.56,$60.96, PepsiCo’s closing stock price on December 26, 2008,24, 2009, the last trading day of the 20082009 fiscal year. Amounts do not include the value of vested options that have already been earned. For a list of vested options that have already been earned, see the 20082009 Outstanding Equity Awards at Fiscal Year EndYear-End table beginning on page 4345 of this Proxy Statement.

 

Change in Control

 

As described in the Compensation Discussion and Analysis beginning on page 3336 of this Proxy Statement, for all option, PSU and RSU grants made prior to 2007 stock options vest and RSUs and PSUs are paid upon a change in control of PepsiCo. InPepsiCo, and, if the event a participantemployee is terminated without cause within two years followingthereafter, the change in control or the participant’s options are adversely modified, the participant receivesemployee will receive a payment up to the present value of his or her outstanding pre-2007 options at the time of such event calculated using the Black-Scholes formula. For all grants beginning in 2007, PepsiCo implemented “double trigger” vesting, meaningvesting. This means that unvested options and RSUs only vest if the participant is terminated without cause or resigns for good reason within two years following a change in control of PepsiCo or if the acquirer fails to assume or replace the outstanding awards.

The following table shows (i) for each active Named Executive Officer:

the value of stock options, PSUs, RSUs and accrued dividend equivalents on PSUs and RSUs that would vest upon a change in control of PepsiCo without termination of employment and (ii) employment;

the incremental value of the stock options, PSUs, RSUs and accrued dividend equivalents on PSUs and RSUs that would vest upon a Named Executive Officer’s termination without cause or resignation for good reason at the time of the change in control plus the excess of the Black-Scholes value above the intrinsic value of already vested options that would become payable at that time. The combinationtime; and

the total change-in-control benefit that would result from a qualifying termination upon a change in control, which equals the sum of columns (i) and (ii) below results in a total change in control benefit listed in column (iii).

 

   Change in Control ($ in millions)
   (i)  (ii)  (iii)
Name  Total Benefit:
Change in
Control Only(1)
  Incremental Benefits:
Qualifying Termination
upon Change in
Control(2)
  Total Benefit:
Qualifying
Termination upon
Change in Control
((i) plus (ii))(2)
                I. Nooyi  10.7  10.9  21.6
                R. Goodman  1.2  0.2  1.4
                M. White  12.4  1.0  13.4
                J. Compton  9.8  2.8  12.6
                A. Carey  2.7  0.5  3.2
    Change in Control ($ in millions)
   (i)  (ii)  (iii)

Name

  Total Benefit:
Change in
Control Only (1)
  Incremental Benefits:
Qualifying Termination
upon Change in
Control (2)
  Total Benefit:
Qualifying
Termination upon
Change in Control
((i) plus (ii)) (2)

                Indra K. Nooyi

  5.8  20.9  26.7

                Richard A. Goodman (2)

  0.0  1.0  1.0

                Albert P. Carey (2)

  1.0  3.4  4.4

                John C. Compton

  8.6  5.0  13.6

                Massimo F. d’Amore

  3.3  4.6  7.9

 

(1) 

The amounts reported in this column assume that the change in control occurred on December 26, 2008,24, 2009, the last business day of the 20082009 fiscal year. The options, PSUs and RSUs were valued based on PepsiCo’s $54.56$60.96 closing stock price on December 26, 2008.24, 2009. All PSU awards were valued at target in accordance with the terms of the long-

term incentive plan. The amounts do not include vested options that have already been earned due to continued service. For a list of vested options that have already been earned, please see the 20082009 Outstanding Equity Awards at Fiscal Year EndYear-End table beginning on page 4346 of this Proxy Statement.

 

(2) The amounts reported in this column assume that both the change in control and termination occurred on December 26, 2008,24, 2009, the last business day of the 20082009 fiscal year. The options, PSUs and RSUs were valued based on PepsiCo’s $54.56$60.96 closing stock price on December 26, 2008.24, 2009. In addition, vested and unvested options granted prior to 2007 include the excess of the Black-Scholes value above the intrinsic value. The Black-Scholes value of the pre-2007 options is calculated using assumptions for the calculation of the FAS 123R compensation expense in accordance with the accounting guidance on share-based payments as described in the Company’s Annual Report on Form 10-K for the fiscal year ended December 27, 2008.26, 2009. Amounts do not include vested options that have already been earned due to continued service other than the excess of the Black-Scholes value above the intrinsic value on vested options granted prior to 2007. For a list of vested options that have already been earned, please see the 20082009 Outstanding Equity Awards at Fiscal Year EndYear-End table on pages 43 through 45page 46 of this Proxy Statement.

 

 

20082009 DIRECTOR COMPENSATION

 

Directors who are employees of the Company receive no additional compensation for serving as directors. Non-employee directors receiveare compensated for their service on the compensationBoard as described below.

 

Annual Compensation.    On October 1, 2008,2009, all active non-employee directors received an annual cash retainer of $100,000 and an annual equity award of $150,000. To reflect their additional responsibilities, the Audit Committee chair received an additional $40,000 annual cash retainer and the Compensation Committee chair, Nominating & Corporate Governance Committee chair and Presiding Director each received an additional $30,000 annual cash retainer. At its September 2008 meeting, an increase was recommended in the Audit Committee chair’s additional annual retainer from $20,000 to $40,000 and an increase was recommended in the additional retainer of the other committee chairs and Presiding Director from $20,000 to $30,000 in order to keep the directors’ compensation competitive with the market. The Board of Directors approved these increases, and they are reflected in the October 1, 2008 retainers.

 

Directors may elect to receivedefer their retainer in cash or defer their retainer into phantom units of PepsiCo Common Stock that are payable at the end of the deferral period selected by the directors. The $150,000 annual equity award consists of phantom units of PepsiCo Common Stock that are payable on the first day of the calendar quarter following the first anniversary of the director’s retirement or resignation from PepsiCo’s Board of Directors. The number of phantom units of PepsiCo Common Stock granted to each director on October 1, 20082009 was determined by dividing the $150,000 equity award value by the closing price of PepsiCo Common Stock on the date of grant. As such, each active director was granted 2,0942,566 phantom stock units. Each phantom unit represents the right to receive one share of PepsiCo Common Stock and dividend equivalents. Dividend equivalents are reinvested in additional phantom stock units. Beginning September 12, 2008, all outstanding phantom stock units are payable in shares of PepsiCo Common Stock. Phantom stock units were previously payable in cash.

 

Directors are reimbursed for expenses incurred to attend Board and committee meetings. Directors do not receive any meeting fees, norfees. Directors do theynot have a retirement plan or receive any benefits such as life or medical insurance. Directors do receive business travel and accident insurance coverage. Directors are eligible for PepsiCo Foundation gifts to charity and matching of charitable contributions, both of which are generally available to all PepsiCo employees.

 

Initial Share Grant.    All newly appointed non-employee directors receive a one-time grant of 1,000 shares of PepsiCo Common Stock when they join the Board. These shares are immediately vested but must be held until theythe directors leave the Board.

 

Governance Features.    Our compensation program for non-employee directors operates with the following governance features which are similar to programs for executive officers as described beginning on page 3639 of the Compensation Discussion and Analysis section of this Proxy Statement:

 

Stock Ownership.    To reinforce our ownership philosophy, non-employee directors are currently required to own shares of PepsiCo stock equal to $500,000. At its September 2008 meeting,$500,000 (five times the Nominating & Corporate Governance Committee recommended an increase in the stock ownership requirement from $200,000 to $500,000. The Board of Directors approved the increased stock ownership requirement effective October 1, 2008.annual cash retainer). Shares or phantom units of PepsiCo Common Stock held either directly by the non-employee director (or immediate family members), in the director’s deferred compensation account, or in a trust for the benefit of immediate family members count towards satisfying the requirement. Unexercised stock options do not count towards satisfying the requirement.

Non-employee directors have five years from their appointment or the date the increased ownership requirement became effective to meet their ownership guideline requirement. All of our non-employee directors have met or are on track to meet their objectives within the five-year time requirement.

Exercise and Hold Policy.    To ensure that non-employee directors exhibit a strong commitment to PepsiCo share ownership, the Board of Directors adopted an Exercise and Hold Policy. This policy limits the aggregate amount of proceeds that a director may receive in cash upon exercise of options during each calendar year to 20% of the aggregate value of all the director’s in-the-money vested options as of February 1 of that year. Any proceeds in excess of this 20% limit must be held in PepsiCo shares for at least one year after the date of exercise. This 20% limit is applied to the proceeds remaining after payment of taxes and the exercise price for the option. The Exercise and Hold Policy for directors is suspended once ownership guidelines are met.

 

Clawback Provision.    Under the terms of our long-term incentive plans, non-employee directors who violate PepsiCo’s Worldwide Code of Conduct, who violate our non-compete, non-solicitation and non-disclosure policies or who engage in gross misconduct may be subject to financial consequences. Our long-term incentive plans permit PepsiCo to cancel a non-employee director’s outstanding equity awards, including both vested and unvested awards, if PepsiCo determines that the non-employee director has committed any such violation. The long-term incentive plans also permit PepsiCo to claw back all gains from exercised stock options and vested RSUs received within the 12 months preceding the violation.

 

Hedging.    Our insider trading policy prohibits non-employee directors from using any strategies or products (such as(e.g. derivative securities or short-selling techniques) to hedge against the potential changes in the value of PepsiCo stock.

 

Trading Windows.Non-employee directors can only purchase and sell PepsiCo stock and exercise stock options during approved trading windows.

 

20082009 Non-Employee Director Compensation.The following table summarizes the compensation of the non-employee directors for the fiscal year ended December 27, 2008.26, 2009.

 

Name

(a)

 Fees
Earned
or Paid
in Cash
($)(1)
(b)
 Stock
Awards
($)(2)
(c)
 Option
Awards
($)(2)
(d)
 Non-Equity
Incentive
Plan
Compen-
sation ($)
(e)
 Change in
Pension Value
and Non-Qualified
Deferred
Compensation
Earnings ($)
(f)
 All Other
Compen-
sation ($)(3)
(g)
 Total($)
(h)
 Fees
Earned
or Paid
in Cash
($)(1)

(b)
 Stock
Awards
($)(2)

(c)
 Option
Awards
($)

(d)
 Non-Equity
Incentive
Plan
Compen-
sation ($)
(e)
 Change in
Pension Value
and Non-Qualified
Deferred
Compensation
Earnings ($)

(f)
 All Other
Compen-
sation
($)(3)

(g)
 Total($)
(h)

Ian M. Cook(4)

 175,000 330,950 0 0 0 0 505,950

Shona L. Brown (4)

 175,000 312,520 0 0 0 0 487,520

Ian M. Cook

 100,000 150,000 0 0 0 0 250,000

Dina Dublon

 100,000 162,820 18,540 0 0 20,000 301,360 100,000 150,000 0 0 0 20,000 270,000

Victor J. Dzau

 100,000 166,191 14,701 0 0 16,000 296,892 100,000 150,000 0 0 0 10,000 260,000

Ray L. Hunt

 130,000 162,820 14,701 0 0 0 307,521 130,000 150,000 0 0 0 0 280,000

Alberto Ibarguen

 100,000 162,820 14,701 0 0 0 277,521

Alberto Ibargüen

 100,000 150,000 0 0 0 0 250,000

Arthur C. Martinez

 130,000 162,820 14,701 0 0 20,000 327,521 130,000 150,000 0 0 0 20,000 300,000

Sharon P. Rockefeller

 130,000 162,820 14,701 0 0 0 307,521 130,000 150,000 0 0 0 0 280,000

James J. Schiro

 140,000 162,820 14,701 0 0 0 317,521 140,000 150,000 0 0 0 0 290,000

Lloyd G. Trotter(4)

 175,000 330,950 0 0 0 0 505,950

Lloyd G. Trotter

 100,000 150,000 0 0 0 0 250,000

Daniel Vasella

 100,000 162,820 14,701 0 0 0 277,521 100,000 150,000 0 0 0 0 250,000

 

(1) 

In 2008,2009, the following directors elected to defer cash compensation into PepsiCo’s director deferral program: I. Cook and L. TrotterMs. Brown deferred theirher $175,000 retainer into 2,4923,210 phantom stock units; V.Dr. Dzau, Mr. Trotter, and D.Dr. Vasella

deferred their $100,000 retainer into 1,3961,711 phantom stock units; R.Mr. Hunt and A. Martinez deferred theirhis $130,000 retainer into 1,8152,224 phantom stock units; and J.Mr. Schiro deferred his $140,000 retainer into 1,9542,395 phantom stock units.

 

(2) 

The amounts reported for stock awards in column (c) represent the FAS 123R expense related tofull grant date fair value of the phantom stock units and RSUs, andgranted in 2009 calculated in accordance with the amounts reported for option awards in column (d) represent the FAS 123R expense related to stock option grants for which PepsiCo recorded a 2008 compensation expense. accounting guidance on share-based payments.

Prior to 2007, the directors’ annual equity award included stock options and RSUs. Beginning in 2007, the directors’ annual equity award consisted solely of phantom stock units. Under the required FAS

123R methodology, the compensation expense reflected in columns (c)The number of vested and (d) are for grants made in 2008 and grants made in prior years which continue to be expensed in 2008. Because the 2008 phantomunvested stock unit grants were fully vestedoptions held by each non-employee director at the time of grant, the full grant date fair value of the 2008 phantom units, $150,000, is reflected in the FAS 123R compensation expense reported in column (c). For a discussion of the assumptions and methodologies used in calculating the FAS 123R compensation expense of the option and RSU awards, please see Note 6 to the Company’s consolidated financial statements in the Company’s Annual Report on Form 10-K for the fiscal year ended December 27, 2008.

end 2009 is shown below:

 

The number of vested and unvested stock options held by each non-employee director at fiscal year end 2008 is shown below:

Name 

Number of
Vested Options

 Number of
Unvested Options
I. Cook 0 0
D. Dublon 4,894 3,064
V. Dzau 3,524 3,064
R. Hunt 63,927 3,064
A. Ibarguen 3,524 3,064
A. Martinez 25,616 3,064
S. Rockefeller 30,072 3,064
J. Schiro 26,383 3,064
L. Trotter 0 0
D. Vasella 20,393 3,064
Name 

Number of

Vested Options

 Number of
Unvested Options
Shona L. Brown 0 0
Ian M. Cook 0 0
Dina Dublon 7,958 0
Victor J. Dzau 6,588 0
Ray L. Hunt 55,284 0
Alberto Ibargüen 6,588 0
Arthur C. Martinez 28,680 0
Sharon P. Rockefeller 28,258 0
James J. Schiro 29,447 0
Lloyd G. Trotter 0 0
Daniel Vasella 23,457 0

 

(3) The amounts reported in this column include PepsiCo Foundation matching gift contributions. PepsiCo Foundation matching gift contributions are available to all full-time PepsiCo employees, PepsiCo retirees, non-employee directors of PepsiCo and spouses of eligible individuals. Under the matching gift program, the PepsiCo Foundation matches cash or stock donations to recognized tax-exempt organizations, with PepsiCo Foundation annual contributions capped at $10,000, or $20,000 if an eligible individual provides significant and continuous ongoing voluntary services to a tax-exempt organization in addition to their financial contribution. The following directors had PepsiCo Foundation matching contributions in 2008: Ms. Dublon, $20,000; Dr. Dzau, $16,000; and Mr. Martinez, $20,000.

 

(4) Upon joining the Board on March 14, 2008, Mr. Cook and Mr. Trotter each20, 2009, Ms. Brown received the one-time grant of 1,000 shares of PepsiCo Common Stock. TheyShe also each received a pro-rated annual retainer of $75,000 and a pro-ratedpro- rated annual equity award of $112,500 for serving as directorsa director from March 20082009 through September 2008.2009. The pro-rated annual equity award was converted into 1,6442,249 phantom stock units based on the closing price of PepsiCo Common Stock on March 14, 2008. Further, they both20, 2009. Ms. Brown also received the $100,000 annual retainer and $150,000 annual equity award on October 1, 20082009 to compensate her for the upcoming period from October 1, 20082009 through September 30, 2009.2010.

 

 

SECURITIES AUTHORIZED FOR ISSUANCE UNDER

EQUITY COMPENSATION PLANS

 

The following table provides information as of December 27, 200826, 2009 with respect to the shares of PepsiCo Common Stock that may be issued under our equity compensation plans.

 

Plan Category

  Number of
securities

to be issued upon
exercise of
outstanding
options,
warrants
and rights

(a)
 Weighted-average
exercise price of
outstanding options,

warrants and rights
(b)
 Number of securities
remaining available
for future issuance
under equity
compensation plans
(excluding securities
reflected in column(a))
(c)
   Number of
securities

to be issued upon
exercise of
outstanding
options,

warrants
and rights
(a)
 Weighted-average
exercise price of
outstanding options,
warrants and rights
(b)
 Number of securities
remaining available
for future issuance
under equity
compensation plans
(excluding securities
reflected in column(a))
(c)
 

Equity compensation plans approved by security holders (1)

  78,659,689 (2) $53.65 (6) 56,798,180 (3)  84,115,324 (2)  $54.62 (6)  41,908,143 (3) 

Equity compensation plans
not approved by security holders (4)

  30,837,485  $43.11 (6) —     27,854,282    $43.56 (6)  —    
                    

Total (5)

  109,497,174  $50.51 (6) 56,798,180   111,969,606   $51.71 (6)  41,908,143 (7) 

 

(1) Includes the 2007 Long-Term Incentive Plan (the “2007 LTIP”2007 Plan), the 2003 Long-Term Incentive Plan (the “2003 LTIP”2003 Plan) and the 1994 Long-TermLong- Term Incentive Plan.

 

(2) This amount includes 6,150,7226,091,937 PSUs and RSUs that, if and when vested, will be settled in shares of PepsiCo Common Stock.

 

(3) The shareholder-approved 2007 LTIPPlan is the only equity compensation plan under which PepsiCo currently issues equity awards. As of May 2, 2007, the 2007 LTIPPlan superseded the Company’s prior plan, the shareholder-approved 2003 LTIP,Plan, and no further awards were made under the 2003 LTIP.Plan. The 2007 LTIPPlan permits the award of stock options, stock appreciation rights, restricted and unrestricted shares, restricted stock units and performance shares and units. As approved by shareholders, theThe 2007 LTIPPlan authorizes a number of shares for issuance equal to 65,000,000 plus the number of shares underlying awards under the Company’s prior equity compensation plans that are cancelled or expire after May 2, 2007 without delivery of shares. The table does not include information regarding the proposed amendment to the 2007 Plan, which is being submitted to shareholders for approval at the Annual Meeting. If approved by shareholders, the shares authorized for issuance under the 2007 Plan will be increased by 130 million shares.

 

(4) Includes the 1995 Stock Option Incentive Plan, the SharePower Stock Option Plan and the Director Stock Plan, each of which is described below.

 

(5) The table does not include information for equity compensation plans assumed by PepsiCo in connection with PepsiCo’s merger with The Quaker Oats Company. Those plans include the Quaker Long Term Incentive Plan of 1990 and the Quaker Long Term Incentive Plan of 1999 (collectively, the “Quaker Plans”“Quaker Plans). As of December 27, 2008,26, 2009, a total of 325,469132,895 shares of PepsiCo Common Stock were issuable upon the exercise of outstanding options granted under the Quaker Plans prior to the merger with PepsiCo. The weighted average exercise price of those options is $21.94$21.45 per share. An additional 29,24031,653 shares of PepsiCo Common Stock, which are related to awards issued under the Quaker Plans prior to the merger, have been deferred and will be issued in the future. No additional options or sharesother awards may be granted under the Quaker Plans.

 

(6) Weighted average exercise price of outstanding options only.

 

(7)The table shows outstanding equity awards as of 2009 fiscal year end. After 2009 fiscal year end, in connection with the Company’s acquisition of PAS and PBG on February 26, 2010, the Company assumed the PAS and PBG equity compensation plans, and the outstanding equity awards previously granted by PAS and PBG under their equity compensation plans were converted into PepsiCo equity awards. No additional options or other awards may be granted under any PAS or PBG equity compensation plans. Taking into account the converted PAS and PBG awards, as of March 5, 2010, there are 114,122,868 options (with a weighted average exercise price of $51.25 and an average life of 4.98 years), and 6,011,396 unvested restricted stock units outstanding.

Material Features of Plans Not Approved by Shareholders

 

1995 Stock Option Incentive Plan (the “SOIP”“1995 Plan”). The SOIP1995 Plan was adopted by the Board of Directors on July 27, 1995. Under the SOIP,1995 Plan, stock options were granted to middle management employees generally based on a multiple of base salary. SOIP1995 Plan options were granted with an exercise price equal to the fair market value of PepsiCo Common Stock on the date of grant. SOIP1995 Plan options generally become exercisable at the end of three years and have a ten-year term. At year-end 2008,2009, options covering 19,393,65918,786,238 shares of PepsiCo Common Stock were outstanding under the SOIP.1995 Plan. As of May 7, 2003, no further awards were made under the SOIP.1995 Plan. The SOIP1995 Plan is included as Exhibit 10.14 in our 2002 Annual Report on Form 10-K, filed with the Securities and Exchange Commission on March 7, 2003.

SharePower Stock Option Plan (the “SharePower Plan”). The SharePower Plan was adopted by the Board of Directors on July 1, 1989. Under the SharePower Plan, options were generally granted each year to virtually all of our full-time employees based on a formula tied to annual earnings and tenure. Each year, the Board of Directors authorized the number of shares required to grant options under the SharePower formula. SharePower options were granted with an exercise price equal to the fair market value of PepsiCo Common Stock on the date of grant. SharePower options generally become exercisable after three years and have a ten-year term. At year-end 2008,2009, options covering 11,100,6488,775,410 shares of PepsiCo Common Stock were outstanding under the SharePower Plan. As of May 7, 2003, no further awards were made under the SharePower Plan and it was superseded by the 2003 LTIP. SharePower awards are currently made under the 2007 LTIP. The SharePower Plan is included as Exhibit 10.13 in our 2002 Annual Report on Form 10-K, filed with the Securities and Exchange Commission on March 7, 2003.

 

Director Stock Plan. The Director Stock Plan was adopted by the disinterested members of the Board of Directors on July 28, 1988. Under the Director Stock Plan, stock options were granted and shares of PepsiCo Common Stock were issued to non-management directors. Options granted under the planDirector Stock Plan were immediately exercisable and have a ten-year term. As of year-end 2008,2009, options covering 343,178292,634 shares of PepsiCo Common Stock were outstanding under the Director Stock Plan. As of May 7, 2003, no further awards were made under the Director Stock Plan and it was superseded by the 2003 LTIP. The Director Stock Plan is included as Exhibit 4.3 in Post-Effective Amendment No. 6 to the Form S-8 related to such plan, filed with the Securities and Exchange Commission on September 4, 2002.

 

 

 

RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED

PUBLIC ACCOUNTANTS (PROXY ITEM NO. 2)

 

The Audit Committee has appointed KPMG LLP (“KPMG”) as PepsiCo’s independent registered public accountants for 2009,2010, subject to ratification by shareholders. KPMG has served as PepsiCo’s independent registered public accountants since 1990.

 

Representatives of KPMG will be available to answer appropriate questions at the Annual Meeting and are free to make statements during the meeting.

 

The Board of Directors recommends that shareholders vote FOR the ratification of the appointment of KPMG as PepsiCo’s independent registered public accountants for 2009.2010.

58


 

 

APPROVAL OF AN AMENDMENT TO THE PEPSICO, INC. EXECUTIVE2007 LONG-TERM INCENTIVE PLAN, AS AMENDED AND RESTATED

COMPENSATION PLAN (PROXY(PROXY ITEM NO. 3)

 

We are askingThe Board of Directors recommends that shareholders approve an amendment to approve the PepsiCo, Inc. Executive2007 Long-Term Incentive Compensation Plan, (the “EICP”‘), as amended and restated. Therestated (the “2007 Plan”). On March 12, 2010, on the recommendation of the Compensation Committee, andthe Board of Directors previously approved the amended and restated EICP in March 2009,amendment to the 2007 Plan, subject to shareholder approval.approval at the Annual Meeting. The amendment makes several changes to the 2007 Plan originally adopted by shareholders on May 2, 2007. The primary changes are:

Increase the maximum total number of shares of PepsiCo Common Stock we may issue by 130 million shares from 65 million to 195 million shares

Replace the specific limitation on the number of shares that may be granted as full value awards (consisting of restricted and unrestricted stock and stock unit awards) with an alternate method of calculating the number of shares remaining available for issuance under the 2007 Plan, referred to as a “fungible share pool”

In connection with the establishment of a fungible share pool, assign a ratio for counting share usage upon issuance of awards:

Stock options and stock appreciation rights (“SARs”) will count against the fungible share pool on a 1-to-1 ratio. (For example, the award of 100 stock options will reduce the number of shares remaining available for issuance under the 2007 Plan by 100 shares.)

Full value awards will count against the fungible share pool on a 3-to-1 ratio for awards issued after the Annual Meeting. (For example, the award of 100 RSUs will reduce the number of shares remaining available for issuance under the 2007 Plan by 300 shares.)

Although there are no specific limits on the number of shares that may be granted under different types of awards, this approach maintains a balance by limiting the number of full value shares that may be granted as each full value share counts as three stock options

Expand the list of performance metrics that can be utilized in setting performance goals for performance-based awards to include the following additional performance metrics: productivity, brand contribution, product quality, portfolio transformation, productivity improvement, corporate value measures (such as compliance, safety, environmental and personnel matters), and goals related to corporate initiatives (such as acquisitions, dispositions or customer satisfaction)

The purpose of the 130 million share increase in authorized shares is to secure adequate shares to fund future awards under the Company’s long-term incentive program for the next few years. We believe the increase in the number of shares available for awards is necessary to continue to attract, retain and motivate talented employees critical to the Company’s long-term success and growth and to align the interests of our employees with those of our shareholders.

 

The EICP2007 Plan is being submittedthe only plan under which the Company awards equity-based compensation. When the 2007 Plan was originally adopted, 65 million shares were made available for awards. As of March 5, 2010, and prior to youthe requested increase, 42 million shares remain available for approvalfuture awards. This 42 million share pool is not sufficient to preservefund long-term incentive awards beyond 2010 for several reasons:

The shares needed to fund annual grants under PepsiCo’s long-term incentive program have increased as a result of PepsiCo’s acquisition of PAS and PBG. Any shares that remained available under the tax deductibilityPAS and PBG long-term incentive plans as of cashthe PAS and PBG acquisitions were cancelled and, as a result, no future awards will be granted under the PAS or PBG long-term incentive plans.

The 2010 annual long-term incentive awards to executives and the broad-based employee population are scheduled to be made on April 12, 2010. These awards will deplete the pool to approximately 20 million shares.

Although 20 millions shares would normally be sufficient to fund the 2011 annual long-term incentive awards, the 2007 Plan currently places a limit on the number of RSUs that may be awarded. Without the additional shares being requested, PepsiCo would likely not be able to provide 2011 awards balanced equally between stock options and RSUs.

The purpose of replacing the specific limitation on the number of shares that may be granted as full value awards with a fungible share pool is to provide the Company more flexibility in allocating equity awards among various types of awards. We believe it is important to maintain a flexible equity incentive compensation program in order to maximize our ability to recruit, retain and motivate talented employees. While providing the Company with this flexibility, the fungible share pool limits costs to shareholders because RSUs and other full value awards count as three shares against the fungible share pool.

The purpose of the new performance metrics is to allow the Compensation Committee to choose from a wider range of performance metrics in establishing performance goals for performance-based awards, such as performance stock units. With these new performance metrics, the Compensation Committee will have greater flexibility in designing performance goals that support the Company’s strategic priorities.

Responsible Use of Equity Awards

While the use of equity awards is an important part of our compensation program, we are mindful of our responsibility to our shareholders in granting equity awards. The following table illustrates the historic run rate and overhang of our equity compensation program since the 2007 Plan was first approved:

PepsiCo Overhang and Run Rate

     2007  2008  2009 

Overhang (1)

    10.3 9.7 9.0

Run Rate (2)

    0.9 0.9 1.2

(1)Overhang represents the number of shares subject to outstanding awards plus shares available for grant under the 2007 Plan (the numerator) divided by the total number of common shares outstanding at the end of that fiscal year plus the number of shares in the numerator.

(2)Run rate represents all awards granted in a fiscal year divided by the number of common shares outstanding at the end of that fiscal year.

If the amendment to the 2007 Plan is approved by shareholders, the 2007 Plan will include a fungible share pool whereby full value awards will reduce shares available under the 2007 Plan by three shares. As such, a basic overhang calculation may be artificially high because it assumes all shares in the fungible share pool are awarded as stock options. Our historical grants have been evenly balanced between stock options and RSUs. The estimated overhang will be 12% as of the record date based on the assumption that future awards continue to be provided half in stock options and half in RSUs. We anticipate that PepsiCo’s annual run rate will continue to approximate 1.0% and that overhang will continue to be monitored. These estimates of future run rate and overhang are based on the continuation of current grant levels and exercise patterns.

As of March 5, 2010, and prior to the requested increase, 42 million shares remain available for issuance of future awards pursuant to the 2007 Plan. The following table provides information as of March 5, 2010 and after with respect to the shares of PepsiCo Common Stock that may be issued under the 2007 Plan including the additional shares that will be made available by the amendment.

PepsiCo Shares Available under the 2007 Plan (in millions)

Number of
Shares
(in millions)*

Initial shares authorized for future
awards under 2007 Plan (a)

65

Shares subject to awards granted under
the 2007 Plan as of March 5, 2010 (b)

23

Shares available for future awards as of
March 5, 2010 (c) = (a) - (b)

42

Requested increase to shares available
under the 2007 Plan pursuant to this
amendment (d)

130

Total shares available for future awards
assuming approval of the amendment
(e) = (c) + (d)

172

Total shares authorized for awards under amended and restated
2007 Plan (f) = (a) + (d)

195

*The number of shares that may be issued under the 2007 Plan may increase to the extent that outstanding awards previously granted under prior plans are cancelled or expire without the delivery of shares. No future awards may be made under any prior plans.

Key Provisions of the 2007 Plan

The 2007 Plan includes a number of provisions that the Board believes serve the interests of shareholders and facilitate effective corporate governance:

No Discounted Stock Options.    All stock options must have an exercise price equal to or greater than the fair market value of PepsiCo Common Stock on the date of grant.

No Annual “Evergreen” Provision.    The 2007 Plan authorizes a fixed number of shares of PepsiCo Common Stock for grants and requires shareholder approval of any additional authorization of shares.

No Stock Option Repricing.    The 2007 Plan prohibits the repricing of stock options without the approval of shareholders. This provision applies to both direct repricings (lowering the exercise price of a stock option) and indirect repricings (canceling an outstanding stock option and granting a replacement stock option with a lower exercise price).

Double-Trigger Change-in-Control Requirement.    In connection with a change in control of PepsiCo, a participant’s equity awards will have accelerated vesting only if the participant is terminated without cause or resigns for good reason within two years following the change in control or if the acquirer fails to assume the awards.

Minimum Three-Year Vesting Period.    Restricted shares and RSUs granted to employees typically require a minimum three years of employment to vest. No more than 5% of the total shares are available for full value awards with a vesting period less than three years. We believe that, in limited circumstances, a vesting period less than three years may be warranted to facilitate the recruitment of key leadership talent. In no case will the vesting period for any such awards be less than one year.

No Dividend Payouts on Unvested Restricted Shares and RSUs.    Participants who hold restricted shares or RSUs will have dividends accrued during the restriction period that will be distributed (without interest) only if and when the restricted shares or RSUs vest. Accrued dividends are forfeited if the associated restricted share or RSU is forfeited.

Compensation Clawback.    If an employee engages in gross misconduct or violates PepsiCo’s Worldwide Code of Conduct, the 2007 Plan permits PepsiCo to cancel the

employee’s outstanding equity awards. In addition, PepsiCo’s equity award agreements with executives permit the Company to clawback gains already realized from awards if an executive violates PepsiCo’s Worldwide Code of Conduct, violates our non-compete, non-solicitation or non-disclosure policies, or engages in gross misconduct. The Compensation Committee also has the discretion to cancel an executive officer’s awards and recover any gains if the Committee determines that an executive officer, through gross negligence or misconduct, has caused or contributed to the need for an accounting adjustment to the Company’s financial results.

Responsible Share Counting.    The 2007 Plan prohibits “net share counting,” meaning that any shares of PepsiCo Common Stock tendered or withheld to pay taxes or an option’s exercise price are not available for re-issuance. Likewise, upon exercise of a stock-settled SAR, none of the shares associated with the SAR grant is available for re-issuance.

Independent Committee.    The 2007 Plan is administered by the Compensation Committee of the PepsiCo Board of Directors, except as it relates to non-employee director awards, which the full Board administers. All of the members of the Compensation Committee qualify as “independent” under the New York Stock Exchange rules.

Deductibility of Awards.    The 2007 Plan includes provisions intended to meet the requirements for deductibility of executive officerscompensation under Section 162(m) of the Internal Revenue Code. Section 162(m) limits to $1 million per year the deductibility of compensation to the Chief Executive Officer and the next three most highly compensated executive officers other than the Chief Financial Officer. This limit does not apply to compensation defined in Section 162(m) as “qualified performance-based compensation.” In order for awardsCode, including by qualifying payments under the EICP to constitute “qualified performance-based compensation,” shareholders must approve the EICP every five years. The material terms of the EICP, formerly called the 2004 Executive Incentive2007 Plan (the “2004 EICP”), were last approved by

shareholders in 2004, and the material terms of the performance goals of the EICP are now being resubmitted for shareholder approval at this Annual Meeting to satisfy this Section 162(m) requirement. If shareholders do not re-approve the material terms of the EICP, it will be cancelled and the bonuses awarded to our Chief Executive Officer and the next three most highly compensated executive officers other than the Chief Financial Officer will not be fully deductible for tax purposes pursuant to Section 162(m).

For purposes of Section 162(m), the material terms of the performance goals that must be approved include: (i) the employees eligible to receive compensation under the EICP, (ii) a description of the business criteria on which the performance goal is based and (iii) either the maximum amount of compensation that can be paid to a covered employee under the performance goal or the formula used to calculate the amount of compensation that could be paid if the performance goal is satisfied. The material terms of the EICP are discussed in the pages that follow.

The EICP provides performance-related incentive compensation opportunities to our executive officers and other participating employees. Awards under the EICP are designed to provide annual incentives that drive Company-wide and business unit performance. The EICP rewards outstanding performance by those individuals whose decisions and actions affect the sustainable growth and profitability of the Company. The performance criteria set forth in the EICP are intended to align the interests of participating employees with the interests of shareholders.

The terms of the EICP are substantially similar to the 2004 EICP with the following material exceptions:

the list of eligible participants has been expanded to include key executives within the Compensation Committee’s purview in addition to the Company’s executive officers; andas “performance-based compensation.”

a “clawback” provision has been added to the EICP that requires a participant to return an award upon demand if we determine that the participant has violated the Company’s Code of Conduct or other written policies, unlawfully traded in PepsiCo securities or engaged in gross misconduct.

The summary of the EICP below also notes additional changes from the 2004 EICP.

 

Summary of the Executive Incentive Compensation2007 Plan

 

We have summarized below theThe principal features of the EICP.2007 Plan, as amended by the amendment, are summarized below. This summary is qualified in its entirety by reference to the complete text of the EICP2007 Plan set forth in Exhibit B to this Proxy Statement.

 

Administration.Plan Administration.    The EICP isCompensation Committee administers all aspects of the 2007 Plan, except for awards made to non-employee directors. The amount and terms of awards to non-employee directors are set forth in the 2007 Plan, and such awards are administered by the full Board. Each member of the Compensation Committee which is composed entirelyqualifies as a “non-employee director,” as defined under Rule 16b-3 of independent directors who meet the criteriaSecurities Exchange Act of 1934, as amended, and an “outside director” underdirector,” within the meaning of Section 162(m) of the Internal Revenue Code of 1986, as amended (the “Code”). Each member of the Compensation Committee also meets the director independence criteria under the New York Stock Exchange rules.

The Committee has the authority to, among other things:

construe and “non-employee director” underinterpret the 2007 Plan;

make rules and regulations relating to the administration of the 2007 Plan;

select participants and make awards; and

establish the terms and conditions of awards.

The Committee may delegate its authority to employees of the Company including the authority to grant awards to employees who are not officers subject to Section 16 of the Securities Exchange Act of 1934.

Awards.    The Compensation Committee selects2007 Plan provides for the participants, determinesgrant of non-qualified stock options, incentive stock options (“ISOs”) that qualify under Section 422 of the time whenCode, SARs, restricted shares, RSUs, performance shares, performance units and stock awards, will be granted, setseach as defined in the performance goals, performance measures, target awards and other terms and conditions of awards, certifies the degree to which the performance goals for earning awards have been met, and determines whether an award should be reduced or eliminated.2007 Plan.

 

Eligibility and Participation.    For each performance period, the Compensation Committee selects the executives who are.    Any officer, employee, consultant or advisor of PepsiCo or any of its subsidiaries or affiliated businesses is eligible for participation inany type of award provided for under the EICP.2007 Plan except that employees are not eligible for unrestricted stock awards. As of March 2010, there were approximately

285,000 worldwide employees of the Company. The performance period is one fiscal year unless otherwise established byselection of participants and the Compensation Committee. Generally, all executive officersnature and other key executivessize of PepsiCo whogrants and awards are within the Compensation Committee’s purviewdiscretion of the Committee. In addition, PepsiCo’s non-employee directors are eligible to participatereceive awards upon their initial appointment to the Board and are eligible to receive shares in settlement of their phantom shares received under the director deferral program.

Authorized Shares.    Subject to approval of this amendment by shareholders, the 2007 Plan authorizes the issuance of 195 million shares of PepsiCo Common Stock, plus any shares of PepsiCo Common Stock underlying awards previously granted under any prior plans that are cancelled or expired without the issuance of shares after the 2007 Plan initially became effective on May 2, 2007.

As proposed to be amended, each share subject to a stock option or stock appreciation award would reduce the number of shares available for issuance under the 2007 Plan by one share, and each share subject to a full value award granted after the Annual Meeting would reduce the number of shares available for issuance by three shares. Full value awards consist of restricted or unrestricted stock or stock unit awards.

If any award is forfeited or the award otherwise terminates without the issuance of shares of PepsiCo Common Stock, the shares associated with the award will no longer be charged against the maximum share limitation and will again be available for future grants. These shares will return to the available share pool at the same ratio at which they were granted. Notwithstanding the foregoing, shares withheld by or delivered to PepsiCo to satisfy the exercise or conversion price of an award or in payment of taxes will not again be available for future grants, and, upon the exercise of a stock-settled SAR, the number of shares subject to the SAR will not again be available for future grants regardless of the actual number of shares of PepsiCo Common Stock used to settle such SAR. In addition, awards that are settled in cash rather than shares of PepsiCo Common Stock and awards that may be granted in connection with the assumption or substitution of outstanding grants from an acquired or merged company do not count towards the total share limit.

The maximum number of shares of PepsiCo Common Stock subject to stock options and SARs that can be granted to any individual during a calendar year cannot exceed 2 million shares. The maximum amount of awards other than stock options and SARs that can be granted to any individual, in the EICP. For 2009, our 11 executive officersaggregate, during a calendar year cannot exceed $15 million (converted into a number of shares of PepsiCo Common Stock based on the fair market value on the date of grant).

The shares of PepsiCo Common Stock issued may consist of authorized but unissued shares or repurchased shares.

Adjustments.    In the event of a corporate transaction that affects PepsiCo Common Stock, the Committee will participatemake adjustments to the number of authorized shares and the individual limitations set forth above and to the outstanding awards as it deems appropriate and equitable.

Options.    A stock option permits the participant to purchase shares of PepsiCo Common Stock at a specified price. Options may be granted alone or together with SARs. A stock option may be granted in the EICP.form of a non-qualified stock option or an ISO. No more than 195 million shares are available for the grant of ISOs. The price at which a share may be purchased under an option (the exercise price) may not be less than 100% of the fair market value (the average of the high and low market prices) of a share of PepsiCo had approximately 3,400 executives worldwide at 2008 year-end.Common Stock on the date the option is granted. The Compensation Committee selects eligible participants no later than 90 daysaverage of the high and low market prices of a share of PepsiCo Common Stock on March 5, 2010 was $64.20 per share. Except in the case of an adjustment related to a corporate transaction, the exercise price of a stock option may not be decreased after the beginningdate of grant and no outstanding option may be surrendered as consideration for the grant of a new option with a lower exercise price without shareholder approval. No dividends or dividend equivalents will be paid on stock options.

The Committee may establish the term of each option, but no option will be exercisable after 10 years from the grant date; provided, however, that awards of non-qualified stock options or SARs covering up to 5 million shares, in the aggregate, may be issued with a term of up to 15 years.

The amount of ISOs that become exercisable for the first time in a particular year by an individual participant cannot exceed a face value of $100,000 or such other amount as may subsequently be specified by the Code, determined using the fair market value of the year (or,shares on the date of grant. Non-employees are not eligible for ISOs.

SARs.    A SAR entitles the participant to receive a payment in shares of PepsiCo Common Stock and/or cash equal to the excess of the fair market value of PepsiCo Common Stock on the date the SAR is exercised over the SAR exercise price. SARs may be granted either alone or in tandem with stock options. The exercise price of an SAR must be equal to or greater than 100% of the fair market value of PepsiCo Common Stock on the date of grant. The Committee may establish the term of each SAR, but no SAR will be exercisable after 10 years from the grant date; provided, however, that awards of non-qualified stock options or SARs covering up to 5 million shares, in the aggregate, may be issued with a term of up to 15 years. No dividends or dividend equivalents will be paid on SARs.

Restricted Shares and RSUs.    A restricted share is a share of PepsiCo Common Stock that is issued to a participant subject to vesting requirements. An RSU is the right granted to a participant to receive a share of PepsiCo Common Stock and/or a cash payment based on the value of a share of PepsiCo Common Stock subject to vesting requirements. The restrictions on such awards are determined by the Committee, and may include service-based or performance-based restrictions. The Committee may condition the vesting of any restricted share or RSU grant on the achievement of one or more performance goals specified below under Performance Awards and Performance Goals. RSUs may be settled in cash, shares of PepsiCo Common Stock or a combination thereof, as determined by the Committee. Holders of RSUs will have no ownership interest in the shares of PepsiCo Common Stock to which such RSUs relate unless and until payment with respect to such RSUs is actually made in shares of PepsiCo Common Stock. Except as otherwise determined by the Committee, participants who hold restricted shares will have voting rights and dividends accrued during the restriction period that will be distributed (without interest) only if shorter, before 25 percentand when the restricted shares vest. Except as otherwise determined by the Committee, RSUs will accrue dividend equivalents during the restriction period that will be distributed (without interest) only if and when the RSUs vest.

Performance Awards and Performance Goals.    Performance awards are awards conditioned on the achievement of performance goals set for a performance period. The Committee determines the performance goal and the length of the performance period has elapsed).

Performance Goals.    The amount of awards payableperiod. Subject to participants under the EICP is based on the degree of achievement of objective performance goals that the Compensation Committee establishes within 90 days after commencementapproval of the performance period (or, if shorter, before 25 percent of the performance period has elapsed). Under the EICP,amendment by shareholders, the performance goals may be based uponon one or more of the following performance measures:

•       stock price

•       market share

•       sales revenue

•       cash flow

•       sales volume

•       earnings per share

•       return on equity

•       return on assets

•       return on sales

•       return on invested capital

•       economic value added

•       net earnings

•       total shareholder return

•       gross margin

•       costs

Performance stock price, market share, sales revenue, cash flow, sales volume, earnings per share, return on equity, return on assets, return on sales, return on invested capital, economic value added, net earnings, total shareholder return, gross margin, costs, productivity, brand contribution, product quality, portfolio transformation, productivity improvement, corporate value measures (such as compliance, safety, environmental and personnel matters), or goals related to corporate initiatives (such as acquisitions, dispositions or customer satisfaction). The performance measures may be based upondescribed in terms of objectives that are related to the performance of PepsiCo as a whole, an individual participant or objectives that are Company-wide or related to a subsidiary, division, department, region, function or business unit of the Company. Performance goalsCompany and may be expressed in absolute terms or may be relative to a peer group or index. Performance goals need not be the same for all participants and different performance measures may be given different weights. For purposes of exercising negative discretion in reducingother entities. Notwithstanding the amountattainment of any award,performance goal, the Compensation Committee may establish other subjective or objective performance goals, including individual performance goals, for awards to the extent permissible for awards to still be qualified performance-based compensation under Section 162(m).

The Compensation Committee may appropriately adjust the performance goals, or the manner in which performance will be measured against the performance goals, based on qualifying criteria selected by the Compensation Committee to the extent permissible for awards to still be qualified performance-based compensation under Section 162(m). Such criteria may include acquisition-related charges; litigation, claim judgments, settlements or tax settlements; the effect of changes in tax law, changes in accounting principles or other such laws or provisions affecting reported results; accruals for reorganization and restructuring programs; gains or losses from discontinued operations; consolidated operating results attributable to acquisitions; and any extraordinary non-recurring items as described in Accounting Principles Board Opinion No. 30 and/or in management’s discussion and analysis of financial condition and results of operations appearing in the annual report to shareholders for the applicable year.

Determination of Awards.    Following the conclusion of the performance period, the Compensation Committee will review actual performance and certify the degree to which the performance goals applicable to the awards have been met. Notwithstanding attainment of performance goals, the Compensation Committee has the discretion to reduce any award payment. Performance awards may be paid in cash, shares of PepsiCo Common Stock, or a combination thereof.

Stock Awards.    Stock awards consist of vested shares of PepsiCo Common Stock that are not subject to a risk of forfeiture. Stock awards may only be granted to eligible participants who are consultants or advisors (i.e., non-employees) and may be granted to non-employee directors as part of the initial grants, as described below.

Minimum Restriction and Performance Periods.    Under the 2007 Plan, awards subject to service-based restrictions generally may not vest in full prior to the third anniversary of the grant date (except in certain circumstances such as retirement, death or disability) and other full value awards must be subject to a restriction period of at least three years. Notwithstanding the foregoing, awards of

restricted shares, RSUs and other full value awards covering up to 5% of the total shares available under the 2007 Plan may be issued with a restriction period less than three years but not less than one year. In addition, the performance period for performance awards will be a minimum of one year unless otherwise determined by the Committee.

Non-Employee Director Awards.    The amount and terms of awards to non-employee directors are set forth in the 2007 Plan, and such awards are administered by the Board of Directors. Employee directors are not eligible to receive these awards and receive no additional pay for serving as directors. Newly appointed non-employee directors currently receive a one-time initial grant of 1,000 shares of PepsiCo Common Stock. In addition, a current or former non-employee director’s award of phantom shares of PepsiCo Common Stock awarded under the director deferral program are settled in shares of PepsiCo Common Stock issued under the 2007 Plan. The Board has the discretion to change the amount and terms of the initial grant and the types of awards provided to non-employee directors.

Change in Control.    In the event of a change in control of PepsiCo, all outstanding awards under the 2007 Plan that are assumed or replaced with equivalent awards by the successor corporation will remain outstanding and continue to be governed by their terms. If, within two years following a change in control, a participant is terminated without cause or the participant resigns for good reason, then all such assumed or replaced awards held by the participant will immediately vest, any performance goals will be deemed 100% achieved, the RSUs will become immediately payable, and the options and SARs will remain outstanding for their full term. If the surviving corporation fails to assume the outstanding awards under the 2007 Plan or substitute equivalent awards, then all such outstanding awards will vest, all restrictions will lapse and any performance goals will be deemed 100% achieved upon the change in control, and the Board may provide for the cancellation of such awards in exchange for a payment to the participants that is at least equal to the excess (if any) of the consideration that would be received in the change in control by the holders of PepsiCo Common Stock over the exercise or purchase price (if any) for such awards. “Change in control,” “cause” and “good reason” are defined in Section 11(b) of the 2007 Plan. Award agreements may provide different change-in-control treatment for awards.

Effective Date, Term, Amendment and Termination.    The 2007 Plan initially became effective upon shareholder approval on May 2, 2007 and has a term of ten years expiring on May 2, 2017. The Board or Committee may terminate or amend the 2007 Plan at any time, but no such amendment or termination may adversely affect awards granted prior to such termination or amendment except to the extent necessary or appropriate to comply with applicable law or stock exchange rules and regulations. Without the prior approval of PepsiCo’s shareholders, no amendment may (i) increase somethe number of authorized shares or allthe maximum individual award limitations, (ii) extend the maximum period during which awards may be granted, (iii) add to the types of awards that can be made, (iv) change the performance measures pursuant to which performance awards are earned, (v) modify the requirements as to eligibility for participation, (vi) decrease the exercise price of any option or SAR to less than the fair market value on the grant date, or (vii) amend the 2007 Plan in a manner that requires shareholder approval pursuant to the 2007 Plan, applicable law or the rules of the New York Stock Exchange.

Limitations on Transfer.    Unless otherwise determined by the Committee, awards granted under the 2007 Plan are nontransferable other than, upon a participant’s death, by will or the laws of descent and distribution. The Committee has the discretion to permit the transfer of an award that would otherwise be paid.only to a participant’s immediate family member without the payment of any consideration.

 

Payment of AwardsOther Provisions.    Awards are payableThe Committee may determine that an award, whether made in cash, as soon as practicable following the conclusionshares of PepsiCo Common Stock or a combination thereof, may be deferred and may approve deferral elections made by participants in compliance with Section 409A of the performance period and the Compensation Committee’s determination of the award amounts. The Compensation Committee may permit or require the deferral of award amounts and may also subject the payout of awardsCode. No loans from PepsiCo to vesting conditions. In addition, the amendments to the EICP provide the Compensation Committee the discretion to pay awards in stock, restricted stock, stock options or other equity-based awardsparticipants will be permitted under the shareholder-approved 2007 Long-Term Incentive Plan or successor plan.

Award Maximum.    No participant may receive an aggregate award of more than $9 million under the EICP in any year. This limitation is unchanged from the 2004 EICP.

Amendment and Termination.    The Compensation Committee may amend or terminate the EICP so long as such action does not adversely affect any rights or obligations with respect to awards already outstanding under the EICP. Shareholder approval is required for any amendment that (i) increases the maximum amount per year which can be paid to any one participant under the EICP, (ii) changes the performance measures on which the performance goals may be based, or (iii) modifies the class of persons eligible for participation in the EICP. The EICP will continue in effect until terminated by the Compensation Committee.Plan.

U.S. Federal Income Tax Consequences.    Under the Internal Revenue Code,Consequences

The following is a grantgeneral summary of an award under the EICP would have nocertain U.S. federal income tax consequences.consequences of awards made under the 2007 Plan, based upon the laws in effect on the date hereof, and is intended for the information of shareholders considering how to vote with respect to the proposal. It is not intended as tax guidance to participants in the 2007 Plan. The paymentdiscussion does not take into account a number of considerations which may apply in light of the award iscircumstances of a particular participant under the 2007 Plan. The income tax consequences under applicable foreign, state and local tax laws may not be the same as under U.S. federal income tax laws.

Non-Qualified Stock Options (“NQSOs”) and SARs.    A participant will not recognize taxable income at the time of grant of a NQSO or SAR, and PepsiCo will not be entitled to a tax deduction at such time. A participant will recognize compensation taxable as ordinary income (and subject to income tax withholding in respect of an employee), upon exercise of a NQSO, equal to the yearexcess of receipt.the fair market value of the shares of PepsiCo Common Stock purchased over their exercise price and, upon exercise of an SAR, equal to the fair market value of any shares of PepsiCo Common Stock delivered or cash paid. PepsiCo will generally be entitled to a corresponding U.S. federal income tax deduction at the same time the participant recognizes ordinary income.

ISOs.    A participant will not recognize taxable income at the time of grant of an ISO or (except for purposes of the alternative minimum tax) upon exercise of an ISO. If the shares of PepsiCo Common Stock acquired by exercise of an ISO are held for the amounts constitutinglonger of two years from the date the option was granted or one year from the date the shares were transferred, any gain or loss arising from a subsequent disposition of such shares will be taxed as long-term capital gain or loss, and PepsiCo will not be entitled to any deduction. If, however, such shares are disposed of within two years from the date the option was granted or one year from the date the shares were transferred, then in the year of such disposition the participant will recognize compensation taxable as ordinary income equal to the participant as long asexcess of the EICPlesser of the amount realized upon such disposition and the fair market value of such shares on the date of exercise over the exercise price, and PepsiCo generally will be entitled to a corresponding U.S. federal income tax deduction.

Other Awards.    For other awards authorized under the 2007 Plan, a participant will generally recognize compensation taxable as ordinary income (i) at the time restrictions on restricted shares lapse in an amount equal to the excess of the fair market value of the shares of PepsiCo Common Stock at such time over the amount, if any, paid for the shares; (ii) at the time of settlement of RSUs in an amount equal to the fair market value of any shares of PepsiCo Common Stock delivered or cash paid by PepsiCo and (iii) at the time of grant of a nonforfeitable stock award in an amount equal to the fair market value of the shares of PepsiCo Common Stock at such time. PepsiCo will generally be entitled to a corresponding U.S. federal income tax deduction at the same time the participant recognizes ordinary income, except to the extent the deduction limits of Section 162(m) of the Code apply.

Section 162(m) Limit.    The 2007 Plan is designed to enable PepsiCo to provide certain forms of performance-based compensation to executive officers that will meet the requirements for tax deductibility under Section 162(m) of the Code. Section 162(m) provides that PepsiCo may not deduct compensation paid to any one of certain executive officers in excess of $1 million in any one year if such compensation is not performance-based or does not comply with other exceptions. It is anticipated that all stock options, SARs and performance awards, including performance-based restricted stock and performance-based RSUs paid in accordance with the 2007 Plan, will be deductible as performance-based compensation and not subject to the $1 million limitation. Performance awards qualify as performance-based compensation if they are conditioned on the achievement of one or more of the performance measures described under Performance Awards and Performance Goals above and satisfy thecertain other requirements of Section 162(m) of the Internal RevenueCode.

Section 409A.    Acceleration of income, additional taxes and interest apply to nonqualified deferred compensation that is not compliant with Section 409A of the Code. It is intended that awards payablegranted under the EICP to participants covered by Section 162(m)2007 Plan will be qualified performance-based compensation.exempt from, or satisfy the requirements of, Section 409A and any

regulations or guidance that may be adopted thereunder from time to time. The Company has adopted amendments to the 2007 Plan intended to ensure that awards will not be subject to adverse tax consequences applicable to nonqualified deferred compensation under Section 409A.

 

Plan Benefits

 

AwardsFuture benefits under the EICP2007 Plan are determined based on actual future performance. Therefore, future actual awards cannot now be determined. Set forth below is a table that shows amounts that were earned under the 2004 EICP based on 2008 performance. These amounts reflect both the 2008 annual incentive awards and, for allnot currently determinable. However, current benefits granted to executive officers, all other than Ms. Nooyi,employees and non-employee directors would not have been increased if they had been made following shareholder approval of the 2008 long-term cash award that is paid out in three equal annual installments subjectamendment to continued service. Ms. Nooyi is not eligible for a long-term cash award. Please see the Compensation Discussion and Analysis and 20082007 Plan. The 2009 Summary Compensation Table and the 2009 Grants of Plan-Based Awards Table appearing elsewhere in this Proxy Statement show the awards that were made to the Named Executive Officers in 2009. Options for additional detail.a total of 1,115,617 shares and a total of 32,389 RSUs and 266,641 PSUs were awarded to all current executive officers as a group in 2009 (consisting of 11 individuals, including each Named Executive Officer besides Mr. White). Options for a total of 14.35 million shares and a total of 2.35 million RSUs were awarded to employees other than executive officers during 2009. During 2009, non-employee directors received the initial stock grants and the award of phantom units of PepsiCo Common Stock described in the 2009 Director Compensation section of this Proxy Statement. The phantom units are awarded to non-employee directors under the director deferral program and settled in shares of PepsiCo Common Stock under the 2007 Plan.

 

Name

Value ($)

Indra K. Nooyi

2,600,000

Richard A. Goodman

819,000

Michael D. White

2,289,800

John C. Compton

1,268,399

Albert P. Carey

1,378,240

All Executive Officers as a Group(1)

12,594,449

All Non-Executive Directors as a Group

0

All Non-Executive Officer Employees as a Group

0

(1)

Consists of 11 executive officers, including the five Named Executive Officers listed in the table.

The Board of Directors recommends that shareholders vote FOR the approval ofamendment to the PepsiCo, Inc. Executive2007 Long-Term Incentive Compensation Plan.Plan, as amended and restated.

 

 

SHAREHOLDER PROPOSALS

 

If proposals are submitted by more than one shareholder, PepsiCo will only list the primary filer’s name, address and number of shares held. We will provide information about co-filers promptly if we receive a request for such information.

 

 

 

BEVERAGE CONTAINER RECYCLING (PROXY ITEM NO. 4)

As You Sow, 311 California Street, Suite 510, San Francisco, CA 94104, who has the power to represent 98 shares of PepsiCo Common Stock, has submitted the following resolution for the reasons stated:

WHEREAS: PepsiCo repeatedly emphasizes its commitment to environmental leadership. However, most Pepsi beverage containers in the U.S. continue to be landfilled, incinerated or littered, thereby contributing to depletion of natural resources, environmental pollution, and reducing the U.S. supply of plastic bottle and aluminum can feedstocks for recycling.

We are pleased PepsiCo met its goal to incorporate 10% recycled content resin into its plastic beverage containers in the U.S. by year-end 2005, and maintained this goal through 2008. We believe both recycled contentandcontainer recovery goals are essential to an effective recycling strategy. PepsiCo joined with its beverage industry peers to form the Beverage Packaging Environmental Council (BPEC) in order to study declining beverage container recovery rates. However, BPEC has failed to adopt a public, quantitative beverage container recovery goal. In contrast to PepsiCo, major beverage firms Coca-Cola Co. and Nestle Waters North America have established public, quantitative beverage container recovery goals.

Unfortunately, the U.S. recycling rates for beverage containers have declined significantly. The National Association for PET Container Resources estimates the recovery rate for PET plastic bottles, including beverage containers, declined from 39.7% in 1995 to 23.5% in 2006. The Aluminum Association and other trade groups reported thealuminumcan recycling rate was 54% in 2007, down from a level of 65% reported by the Container Recycling Institute for 1992.

Yet, significantly higher container recovery rates are possible. In 11 U.S. states with container deposit legislation (or bottle bills), beverage container recycling rates of 70% and higher are being achieved, levels on average three times as high as in states without deposits. In Norway and Sweden, beverage companies have achieved container recovery rates of 80% and higher.

Nevertheless, PepsiCo actively opposes container deposit systemswithoutputting forth a sustainable plan capable of achieving comparable U.S. recovery rates.

BE IT RESOLVED THAT Shareowners of PepsiCo request that the board of directors review the efficacy of its container recycling program and prepare a report to shareholders, by September 1, 2009, on a recycling strategy that includes a publicly stated, quantitative goal for enhanced rates of beverage container recovery and recycling in the U.S. The report, to be prepared at reasonable cost, may omit confidential information.

SUPPORTING STATEMENT

We believe the requested report is in the best interest of PepsiCo and its shareholders. Leadership in this area may protect the Pepsi brands and improve the company’s reputation. We anticipate the report will detail the means and feasibility of achieving, as soon as practicable, a sustainable, quantitative, beverage container recovery goal. The report should:

explain PepsiCo’s efforts to work with peers to establish industry-wide container recycling goals;

identify factors that have contributed positively to any PepsiCo or third-party beverage container recovery programs worldwide that are achieving recovery rates in excess of 60%; and

include a cost-benefit analysis of the different container recovery options available, such as curbside and drop-off recycling, drop-off programs, container deposit systems, and voluntary company and industry programs.”

PepsiCo Response:    Year after year, PepsiCo continues to play an important and active role in support of recycling. However, we fully agree that more needs to be done to recover containers.

Over the past few years, PepsiCo has taken strong steps to increase recycling, including:

Making sure our beverage containers are specifically designed to be recycled easily in current recycling systems. Beverage containers continue to be the most recycled consumer package in the U.S.

Using recycled material in our bottles and cans, with the average aluminum Pepsi can containing 65% recycled aluminum, and the average Pepsi bottle containing 10% recycled plastic – more than any other national brand soft drink in the United States.

Supporting beverage container recovery financially. Each year PepsiCo and its bottlers spend millions of dollars in support of beverage container recovery.

Reducing the amount of aluminum in each Pepsi can by about 10% since 1993, saving approximately 75 million pounds of aluminum a year.

Reducing the amount of plastic in our beverage containers, with our 2-liter bottles being 40% lighter today than in 1980.

Developing a market for recovered containers, including using post consumer recycled aluminum and plastic in our new containers, saving millions of pounds of material each year.

Advancing consumer awareness of recycling in launching the “Have We Met Before” ad campaign in 2008.

Partnering with Keep America Beautiful for the 2008 Great American Cleanup, the largest community improvement program in the United States.

Working with the National Recycling Coalition and other industry leaders on new programs that promote consumer recycling.

PepsiCo believes we need a multi-faceted and comprehensive approach to recycling that includes public education, government partnership and enhancement of infrastructure, as well as public policy changes and model programs. These efforts require public-private partnerships, community engagement and on-going input and cooperation from a variety of stakeholders. Our strategy reaffirms our continued long term commitment to increase recycling and our belief in a shared responsibility in supporting the recycling of beverage containers.

The Board of Directors recommends that shareholders vote AGAINST this resolution.

REPORT ON IMPACTS OF GENETICALLY ENGINEERED PRODUCTS (PROXY ITEM NO.5)

The Adrian Dominican Sisters, 1257 East Siena Heights Drive, Adrian, Michigan 49221-1793, who own 3,400 shares of PepsiCo Common Stock, has submitted the following resolution for the reasons stated:

“RESOLVED:    Shareholders request that an independent committee of the Board review Company policies and procedures for monitoring genetically engineered (GE) products and report (at reasonable cost and omitting proprietary information) to shareholders within six months of the annual meeting on the results of the review, including:

(i)potential of GE contamination to affect Company product integrity;

(ii)contingency plans for removing GE ingredients from the company’s products should circumstances so require.

Supporting Statement

Pepsico products contain corn, rice, canola, soy and sugar, potentially GE. This proposal received 8.44% shareholder vote in 2008.

Safety concerns

Analysis of Rat Feeding Study with GE Maize Mon 863 (Archives of Environmental Contamination and Toxicology 3/15/07) concluded, “with the present data it cannot be concluded that GM corn MON863 is a safe product.”

Research shows huge variation in Bt toxin in GM maize (MON810). Variation [in the Bt toxin] found on the same field on the same day could differ by a factor of as much as 100. This agrees with a study published 4/07. http://www.gene.ch/genet/2007/May/msg00060.html

The Australian GE Pea study, (J. Agri. Food Chem 2005 53, 9023-9030) concluded, “[T]ransgenic expression of non-native proteins in plants may lead to the synthesis of structural variants possessing altered immunogenicity.”

The reportSafety of Genetically Engineered Foods: Approaches to Assessing Unintended Health Effects(National Academy of Sciences 7/2004) states: “…there remain sizable gaps in our ability to identify compositional changes that result from genetic modification of organisms intended for food…” (p.15) Post-marketing surveillance has not been used to evaluate any of the GE crops currently on the market (p. 153)

Producers of GE-seeds are merely encouraged to have voluntary safety consultations with the FDA. The FDA does not issue assurances as to the safety of these products.

Crops engineered to produce pharmaceuticals/industrial chemicals could pollute the food system. Permits for growing pharma-safflower and pharma-rice were submitted for 2007 planting in Kansas and Washington.

Court rulings call into question the adequacy of USDA’s oversight of GE crops

Judge Breyer in Federal Dist. Court ruled US Department of Agriculture (USDA) failed to adequately assess potential environmental impact of GE-alfalfa (2/13/07)

US Judge Henry Kennedy ordered USDA to more thoroughly review applications for field trials. USDA insufficiently reviewed GE-bentgrass, the pollen of which traveled as far as 12 miles from the test plot. (2/5/07)

Federal District Court ruled that USDA’s permitting of drug-producing genetically engineered crops in Hawaii violated the Endangered Species Act and the National Environmental Policy Act. (8/10/06)

Mistakes

USDA reported (3/9/07) that testing of the Clearfield 131 (CL131) rice seed had “confirmed the presence of trace levels or genetic material not yet approved for commercialization.”

Unapproved Liberty Link long-grain rice contaminated U.S. rice supplies. (Reuters 8/28/06).

Between 2001-2004, approximately 15,000 hectares (150 square kilometers) in four US states were planted with unapproved Bt10 corn. (New Scientist 3/23/2005)”

PepsiCo Response:     PepsiCo continues to be dedicated to producing high quality, great tasting food and beverage products in every part of the world. PepsiCo strives to ensure all products meet or exceed stringent safety and quality standards and uses only ingredients that are safe and approved by applicable government and regulatory authorities. We believe that genetically engineered products can play a role in generating positive economic, social and environmental contributions to societies around the world; particularly in times of food shortages. Approval of genetically modified foods differs from country to country regarding both use and labeling. For this reason, PepsiCo adheres to all relevant regulatory requirements regarding the use of genetically modified food crops and food ingredients within the countries it operates.

The United States Food and Drug Administration (FDA) has concluded that approved foods developed through biotechnology, such as corn, are as safe for consumption as traditionally developed foods and may be used as ingredients in other foods in the United States. This finding is supported by significant scientific consensus. As a result, along with most other food companies in the United States, PepsiCo has products that may contain genetically engineered ingredients. PepsiCo’s use of these genetically engineered ingredients is fully compliant with FDA requirements and we have strong practices and protocols in place to ensure that only ingredients approved by the FDA as safe are used in our products.

To avoid contamination by crops not approved for food ingredients, PepsiCo tests ingredients and works closely with its suppliers and regulatory authorities. To address any potential issues, PepsiCo maintains a robust traceability and retrieval process. We also closely monitor and carefully follow government safety regulations. Our priority is to ensure the safety of our products, including the integrity of all ingredients used in PepsiCo products.

The issue of genetically engineered crops and ingredients has been extensively studied and continues to be researched by scientists. As PepsiCo maintains its own high safety standards and relies on government agencies worldwide to effectively regulate food standards, we do not believe the report requested by the proponents would serve any significant purpose to promote safety.

The Board of Directors recommends that shareholders vote AGAINST this resolution.

CHARITABLE CONTRIBUTIONS REPORT (PROXY ITEM NO.6)NO.4)

 

Estella Salvatierra, 2739 Woodley Place NW, Washington, DC 20008-1518,Box 510, Reedville, VA 22539, who owns 255 shares of PepsiCo Common Stock, has submitted the following resolution for the reasons stated:

 

“Whereas, charitable contributions should enhance the image of our company in the eyes of the public. Because there is no system of accountability for charitable contributions, Company executives may use our Company’s assets for purposes that are not shared by and may harm the interest of the Company, thereby potentially decreasing shareholder value.

 

Whereas, Company executives have allowed the Company’s assets to be given away to organizations without providing details to shareholders on how those assets were actually used by the organization. According to the 2007 PepsiCo Annual Report, Company executives gave away $74.8 million of the Company’s assets in 2007. Because there is no accountability on how the Company’s charitable contributions are actually used, some of those assets may be misused and harm the value of the Company’s stock.

 

Resolved: That the shareholders request the Company to provide a semiannual report, omitting proprietary information and at reasonable cost, disclosing: the Company’s standards for choosing which organizations receive the Company’s assets in the form of charitable contributions; business rationale and purpose for each of the charitable contributions; personnel who participated in making the decisions to contribute; the benefits to the Company and beneficiaries produced by Company contributions; and a follow-up confirming that the organization actually used the contributions for the purpose stated.

Supporting Statement

 

Current disclosure is insufficient to allow the Company’s Board and shareholders to evaluate fully the proper use of corporate assets by outside organizations and how those assets should be used, especially for controversial causes. For example, all PepsiCo Inc.products are currently being boycotted by the American Family Association, a grassroots non-profit association of families across the country concerned with how PepsiCo is donating corporate money to organizations in their community that promote same-sex marriage and tolerance against the leading corporate sponsor of Parents, Familiesex-gay community. Their boycott petition already has over 354,000 signatures atwww.boycottpepsico.com. This national boycott against the PepsiCo brand could adversely affect PepsiCo’s share value, public image and Friends of Lesbians and Gays, Inc. (PFLAG).goodwill. All shareholders should be concerned.

 

PepsiCo Response:

PepsiCo believes that shareholders should be provided with information on how their company is spending funds for charitable purposes. PepsiCo has been providing this information since 1999.

 

On PepsiCo’s website,www.pepsico.com under the “Purpose” section, PepsiCo provides comprehensive information regarding the numerous activities and charitable donations of PepsiCo and the PepsiCo Foundation. Such information includes amounts donated, policies and procedures, governance, charitable organizations supported, amounts donated, grant guidelines, rationale for giving, and the primary platforms to be achievedfocus areas associated with such corporate contributions. The current platformsfocus areas of the PepsiCo Foundation are improved health, environment and inclusion. In addition, PepsiCo has recently made corporate contributions to support health and wellness, diversity, education, and employee initiatives, as well as donations relating to disaster relief. Furthermore, the website is updated throughout the year to provide information relating to significant grants.

 

The Company believes that the enhanced disclosure already provided on the Company’s website is the most efficient and effective use of the Company’s resources. Furthermore, as of February 10, 2010, the American Family Association publicly announced the suspension of its boycott of PepsiCo products.

 

The Board of Directors recommends that shareholders vote AGAINST this resolution.

 

 

ADVISORY VOTE ON COMPENSATIONRIGHT TO CALL SPECIAL SHAREHOLDERS MEETING (PROXY ITEM NO.7)NO.5)

 

TIAA-CREF, 730 Third Avenue, New York,Richard R. Treumann, 590 Plutarch Road, Highland, NY, 10017,12528, who owned 15,432,041owns 35 shares of the Company’s common stock as of December 2008,PepsiCo Common Stock, has submitted the following resolution for the reasons stated:

 

“RESOLVED, Shareowners ask our board to take the steps necessary to amend our bylaws and each appropriate governing document to give holders of 10% of our outstanding common stock (or the lowest percentage allowed by law above 10%) the power to call special shareowner meetings. This includes that a large number of small shareowners can combine their holdings to equal the above 10% of holders. This includes that such bylaw and/or charter text will not have any exception or exclusion conditions (to the fullest extent permitted by state law) that apply only to shareowners but not to management and/or the board.

Special meetings allow shareowners to vote on important matters, such as electing new directors, that can arise between annual meetings. If shareowners cannot call special meetings investor returns may suffer. Shareowners should have the ability to call a special meeting when a matter merits prompt attention. This proposal does not impact our board’s current power to call a special meeting.

This proposal topic also won more than 60% support the following companies in 2009: CVS Caremark (CVS), Sprint Nextel (S), Safeway (SWY), Motorola (MOT) and R. R. Donnelley (RRD). The Council of Institutional Investorswww.cii.org recommends that management adopt shareholders proposals after receiving their first majority vote.

Please encourage our board to respond positively to the proposal: Special Shareowner Meetings.”

PepsiCo Response:

PepsiCo believes that it is not in the best interests of PepsiCo Inc. (the “Company”) recommendand its shareholders to permit a holder, or group of holders, of ten percent of PepsiCo’s common stock to call special shareholder meetings at their sole discretion. The Board believes that shareholders play an important role in PepsiCo’s corporate governance processes. We recently amended our By-Laws to facilitate our shareholders’ ability to call special meetings. As amended, our By-Laws provide that a special meeting of shareholders may be called by our Board of Directors or our Chairman at any time –or, subject to certain conditions set forth in our By-Laws, by shareholders representing at least twenty percent of PepsiCo’s then outstanding common shares (rather than a majority, which was the boardcase prior to our recent By-Law amendment).

Special shareholder meetings are typically expensive and time consuming for a company of our size due to the legal costs incurred in preparing the required disclosure documents, printing and mailing costs, staff support, security measures and the time commitment required of our Board of Directors and members of senior management to prepare for and conduct the meeting. All of which creates significant diversions of management and financial resources. Allowing a small group of ten percent of our shareholders to call special meetings could impose substantial administrative and financial burdens on us, and significantly disrupt the conduct of our business. We believe that PepsiCo’s current By-Law provision governing special shareholder meetings is appropriate for a public company of our size because it establishes an appropriate balance between the responsibilities of our directors adoptand the rights of our shareholders. Our existing By-Laws allow our Board of Directors and/or our Chairman of the Board, in consideration of their fiduciary obligations, to exercise their business judgment to determine when it is in the best interests of us and our shareholders to convene a policy requiringspecial meeting. In addition, our existing By-Laws permit shareholders representing a minimum of 20% of our common stock to call a special meeting – a percentage that we believe is more representative of the proxy statement for each annual meeting containinterests of our broad shareholder base. The 10% threshold that Mr. Treumann advocates is inappropriately low. It allows a proposal, submitted by and supported by Company management, seeking an advisory votesmall number of shareholders to ratifycall special meetings, at any time and approvewith any frequency, for their own narrow purposes or to discuss topics about which the board Compensation Committee Reportmajority of our shareholders may have little interest. For example, if Mr. Treumann’s proposal had been implemented as of the end of our 2009 fiscal year, as few as three of our institutional shareholders would have had the ability to call a special meeting. We believe that PepsiCo’s current 20% threshold better protects the interests of us and our diverse shareholder constituency and is generally consistent with the executive compensation policiesgovernance practices at other large public companies that allow shareholders to call special meetings.

Mr. Treumann offers very little background or rationale as to why such a 10% ownership threshold would benefit PepsiCo or its shareholders. Mr. Treumann’s proposal could require PepsiCo to hold an unlimited number of special meetings, even when the same matter has recently been rejected by PepsiCo shareholders or is expected to be considered at another scheduled meeting. Given that the expenses associated with a special shareholder meeting could easily reach $1 million, as well as the costs of management and practicesother resources, these meetings should be called only under extraordinary circumstances, when either fiduciary obligations or strategic concerns require that the matters to be addressed cannot wait until the next annual meeting. To avoid such unnecessary costs, our By-Laws provide that, among other things, we are not required to hold a special meeting to address a matter that our shareholders are scheduled to address at an upcoming annual meeting or that our shareholders have recently addressed at a prior annual or special meeting. We believe that the shareholder right to call a special meeting of shareholders as set forth in our By-Laws strikes the Company’s Compensation Discussionappropriate balance between the shareholder right to call a special meeting and Analysis.the need for careful safeguards and responsible use of company resources.

 

Supporting StatementAs discussed in this proxy statement, PepsiCo is committed to strong corporate governance. For example, our directors are elected annually and are not part of a classified board structure. Our

Corporate Governance Guidelines allow shareholders to recommend director nominees for consideration by our Board of Directors and such guidelines require that independent directors comprise a majority of the Board of Directors. As such, 11 of our 12 directors are independent. We also provide significant opportunity for shareholders to raise matters at our annual meetings, and shareholders routinely use that forum to propose business by making shareholder proposals. Shareholders also have other avenues of communication with our Board and management. We regularly review our corporate governance structure to consider governance developments and best practices, including those that empower our shareholders to express their concerns on important corporate matters.

 

Investors have long been concerned about inappropriate executive compensationIf adopted and the current financial crisis has highlighted the importance of the link between financial incentives and company performance. Over the past two years,implemented, Mr. Treumann’s proposal could allow special interest shareholders have filed over 100 “Advisory Vote” resolutions, with many garnering over 50% support.

In 2007 TIAA-CREF became the first U.S. institution to implement an Advisory Vote, offering our participants with a vote and a mechanism to provide feedback to the boarduse PepsiCo resources – including corporate funds and management through a website. TIAA-CREF trustees have found the vote and participant feedback relevant and useful in their compensation planning.

In 2008 Aflac became the first U.S. listed companytime – to provide its shareholders with an Advisory Vote resulting in a 93% vote in favor. This result indicatesadvance causes that investors will provide support where appropriate and willmay not automatically vote against compensation plans.

Congress has initiated legislation to mandate an Advisory Vote for all companies. We strongly believe that a market-based solution, rather than legislation, would provide both companies and shareholders with a more flexible alternative. It is for this reason that we have asked PepsiCo to take a leadership role in voluntarily adopting an Advisory Vote.

TIAA-CREF does not believe that shareholders should be in the businessbest interests of setting compensation,PepsiCo and this proposal does not seek to interfere with the process. However, we believe that the results of an Advisory Vote would help the board and management understandour broad shareholder views on the quality of the company’s executive compensation disclosure.

We believe that a company that clearly explains its compensation philosophy and metrics, reasonably links pay to performance and communicates effectively to investors will, like Aflac, receive a positive response to a management-sponsored Advisory Vote.

Shareholders should not be required to withhold votes from compensation committee members when executive compensation is at issue. With more companies requiring directors to receive majority support to be elected, investors must exercise care and restraint in withholding or voting against board members. Compensation should be addressed with a scalpel, not a sledge hammer, and an Advisory Vote providesbase. Our existing By-Laws provide shareholders with an appropriate toolavenue by which they may exercise their rights to do so.

We urge our board to provide shareholders with an Advisory Vote on executive compensation and ask our fellow shareholders to join us by votingFOR this proposal.”

PepsiCo Response:    We believe that PepsiCo’s executive compensation programs, described in the Compensation Discussion and Analysis, are responsibly designed and administered by the Compensation Committee with strict corporate governance standards to support PepsiCo’s pay-for-performance philosophy. We also believe that our shareholders currently possess effective tools to voice their support for, or concerns with, executive compensation at PepsiCo. In contrast, we do not believe that acall special shareholder advisory vote would convey meaningful information or specific concerns that the Company and the Compensation Committee could address.meetings.

Furthermore, leaders of the U.S. Congress have made it clear that they intend to recommend legislation in Congress’ current session requiring a shareholder advisory vote on executive compensation that would apply to all U.S. public companies. (Currently only companies that receive governmental assistance under the Troubled Asset Relief Program (TARP) are required to have a shareholder advisory vote on executive compensation.) We believe that adopting an advisory vote procedure ahead of this potential legislation would be premature. We believe that the Company and shareholders are best served by monitoring legislative developments and promptly adopting any new shareholder advisory vote procedures that are mandated by law.

In addition, we believe adoption of an advisory vote resolution is unnecessary because the Compensation Committee applies strict governance standards in administering executive compensation and benefit programs. PepsiCo’s compensation and benefits programs for executive officers operate with many strong governance features including:

Performance-Based Restricted Stock Units (PSUs): Senior executives receive annual grants of PSUs that only vest if PepsiCo achieves pre-defined earnings targets over a three-year performance period.

Financial Performance Targets for Incentive Compensation: Financial performance targets for bonus awards and PSUs have never been adjusted or “reset,” and management does not have the authority to do so.

Stock Ownership:To reinforce our ownership philosophy, executive officers are required to own shares of PepsiCo stock with a value equal to a specified multiple of their salary. These stock ownership guidelines are approved by the Board. One hundred percent of the shares needed to meet the stock ownership guidelines must continue to be held by an executive officer for at least six months after his or her retirement and fifty percent of the shares needed to meet the stock ownership guidelines must be held at least one year after retirement.

Exercise and Hold Policy: To ensure our executive officers exhibit a strong commitment to PepsiCo share ownership, the Board implemented a policy that limits annual option exercises for cash to 20% of the pre-tax gains on all vested outstanding options on the annual equity grant date for that year. As long as an executive officer has not reached the stock ownership guideline, he or she must hold in PepsiCo shares any proceeds in excess of this 20% limit for at least one year after the date of exercise.

Clawback Provision: If PepsiCo determines that an executive has violated PepsiCo’s Worldwide Code of Conduct, non-compete, non-solicitation and non-disclosure policies, or engaged in gross misconduct, his or her outstanding equity awards can be cancelled. In addition, our plans permit PepsiCo to recover gains from exercised stock options or vested PSUs and RSUs or gains earned in the Company’s executive deferral program. The PepsiCo, Inc. Executive Incentive Compensation Plan that is being presented to shareholders for their approval at the 2009 Annual Meeting includes similar clawback provisions that would be applicable to annual incentive payments.

External Compensation Committee Consultant: Frederic Cook of Frederic W. Cook & Co. serves as the Committee’s external consultant. Frederic W. Cook & Co. does not provide and will not provide any services to PepsiCo other than executive compensation consulting to the Compensation Committee.

We also believe that adoption of an advisory vote resolution is unnecessary because our shareholders have many ways to communicate their views to PepsiCo regarding executive compensation, including:

Management Dialogue with Shareholders: PepsiCo’s management routinely speaks with investors on key issues, including executive compensation, to ensure that we are proactive in understanding and addressing emerging governance trends and shareholder issues. Management reports back to the Compensation Committee on compensation-related matters.

Shareholder Access to the Board of Directors: Our corporate website,www.pepsico.com, includes a section on how to contact the Board, a specific Committee of the Board or an individual member of the Board by telephone, mail and online. Our Board and Committees welcome shareholder comments on our executive compensation and benefits policies and programs.

Shareholder Approval of Incentive Plans: Equity awards granted to all employees are provided under our shareholder-approved 2007 Long-Term Incentive Plan and cash incentive awards to senior officers are provided under our shareholder-approved 2004 Executive Incentive Compensation Plan. The parameters that shareholders place on these plans exert significant influence on how PepsiCo designs and administers its executive compensation and benefits programs.

Annual Vote for Directors: Shareholders can voice their opinion on executive compensation and benefits practices by voting for or against directors on the Compensation Committee.

 

The Board of Directors recommends that shareholders vote AGAINST this resolution.

PUBLIC POLICY REPORT (PROXY ITEM NO.6)

National Legal and Policy Center, 107 Park Washington Court, Falls Church, Virginia, 22046, that owns 54 shares of PepsiCo Common Stock, has submitted the following resolution for the reasons stated:

“Whereas: PepsiCo’s primary responsibility is to create shareholder value. The Company should pursue legal and ethical means to achieve that goal, including identifying and advocating legislative and regulatory public policies that would advance Company interests and shareholder value in a transparent and lawful manner.

Resolved: The shareholders request the Board of Directors, at reasonable cost and excluding confidential information, annually report to shareholders on the Company’s process for identifying and prioritizing legislative and regulatory public policy advocacy activities. The report should:

1.Describe the process by which the Company identifies, evaluates and prioritizes public policy issues of interest to the Company;

2.Identify and describe public policy issues of interest to the Company;

3.Prioritize the issues by importance to creating shareholder value; and

4.Explain the business rationale for prioritization.

Statement of Support:

The Company’s public policy positions and related advocacy activities should be developed and prioritized based on sound, fact-based analyses and not on “political correctness,” pressure from anti-business activists, and/or the ideological preferences of Company executives.

Involvement in public policy controversies that have nothing to do with the core mission of the Company needlessly exposes the Company to negative publicity, criticism and boycotts.

Embracing public policy positions that are contrary to the economic interests of consumers who buy Company products, or the preservation of the free-enterprise system as a whole, harms shareholder value.

Absent a system of reporting, shareholders cannot properly evaluate the Company’s process by which it takes, prioritizes and promotes its public policy positions.”

PepsiCo Response:

The Board of Directors recommends that shareholders vote against this resolution. PepsiCo is dedicated to creating shareholder value as is evidenced by its very public endorsement of its core mission called “Performance with Purpose”. Performance with Purpose keenly focuses on the right thing to do for PepsiCo’s business, for its employees and for society in general. This Performance with Purpose is at the heart of every aspect of PepsiCo’s business, including legislative, regulatory and public policy activities.

PepsiCo’s shareholders need not support this proposal because PepsiCo currently provides its shareholders with ample and relevant information about its public policy and sustainability initiatives. PepsiCo’s website (www.pepsico.com) makes available detailed information about PepsiCo’s activities related to its Performance with Purpose mission. In addition, PepsiCo’s annual report, its many publicly-available sustainability reports and other public press releases and news stories offer PepsiCo shareholders ample opportunity to learn about those public policy interests, programs and issues of importance to PepsiCo. Lastly, PepsiCo’s website contains PepsiCo’s Political Contributions Policy that provides shareholders with details on PepsiCo’s political contributions which will be posted on such website on an annual basis.

The creation of a report to shareholders, to be provided annually, detailing the information already provided to PepsiCo’s shareholders would be duplicative and not an effective use of PepsiCo’s valuable resources. Accordingly, we urge shareholders to vote against this proposal.

The Board of Directors recommends that shareholders vote AGAINST this resolution.

 

 

 

OTHER MATTERS

 

The Board of Directors knows of no other matters to be brought before the Annual Meeting. If any other business should properly come before the Annual Meeting or any adjournment thereof, the persons named in the proxy will vote on such matters according to their best judgment.

 

 

 

20102011 SHAREHOLDER PROPOSALS

 

PepsiCo welcomes comments or suggestions from its shareholders. If a shareholder wants to have a proposal formally considered at the 20102011 Annual Meeting, and included in the Proxy Statement for that meeting, we must receive the proposal in writing on or before November 25, 2009.24, 2010. If a proposal is received by February 1, 2010,2011, in our discretion, we may include it in the 20102011 proxy materials.

 

 

 

GENERAL

 

PepsiCo will pay the costs relating to this Proxy Statement, the proxy and the Annual Meeting.

 

In addition to the solicitation of proxies by mail and electronically, PepsiCo intends to ask brokers and bank nominees to solicit proxies from their principals and will pay the brokers and bank nominees their expenses for the solicitation. Employees of PepsiCo may also solicit proxies. They will not receive any additional pay for the solicitation.

 

The Annual Report to Shareholders for 2008,2009, including financial statements, was delivered or made available with this Proxy Statement or was previously delivered to shareholders. If you have not received the Annual Report, please contact PepsiCo’s Manager of Shareholder Relations, at PepsiCo, Inc., 700 Anderson Hill Road, Purchase, NY 10577 or (914) 253-3055. The Annual Report can also be found on our website atwww.pepsico.com by clicking on“Investors – Annual Reports.”

A copy of PepsiCo’s Annual Report on Form 10-K for the fiscal year ended December 27, 200826, 2009 (including the financial statements, schedules and a list of exhibits) will be sent to any shareholder without charge by contacting the Company at the address or phone number listed above. You also may obtain our Annual Report on Form 10-K over the Internet at the Securities and Exchange Commission’s website,www.sec.gov, or at our website,www.pepsico.com by clicking on“Investors – SEC Filings.”

 

Please vote your shares promptly through any of the means described on the proxy card or the Notice of Annual Meeting.

 

By order of the Board of Directors,

LOGO

Larry D. Thompson

Secretary

Exhibit A

 

CORPORATE GOVERNANCE GUIDELINESPEPSICO, INC.

 

As of November 14, 2008CORPORATE GOVERNANCE GUIDELINES

 

AS OF SEPTEMBER 18, 2009

The Board of Directors (the “Board”) of PepsiCo, Inc. (the “Corporation”), acting on the recommendation of its Nominating and Corporate Governance Committee, has developed and adopted certain corporate governance principles (the “Guidelines”) establishing a common set of expectations to assist the Board and its Committeescommittees in performing their duties in compliance with applicable requirements. In recognition of the continuing discussions about corporate governance, the Board will review and, if appropriate, revise these Guidelines from time to time.

 

A. Director Responsibilities

 

 1. Represent the interests of the Corporation’s shareholders in maintaining and enhancing the success of the Corporation’s business, including optimizing long-term returns to increase shareholder value.

 

 2. Selection and evaluation of a well-qualified Chief Executive Officer (“CEO”) of high integrity, and approval of other members of the senior management team.

 

 3. Oversee and interact with senior management with respect to key aspects of the business including strategic planning, management development and succession, operating performance and shareholder returns.

 

 4. Provide general advice and counsel to the Corporation’s CEO and senior executives.

 

 5. Adopt and oversee compliance with the Corporation’s Worldwide Code of Conduct. Promptly disclose any waivers of the Code of Conduct for Directors or executive officers.

 

 6. Hold regularly scheduled executive sessions of independent directors. Designate and publicly disclose the name of a Presiding Director who will preside at such meetings. Formally evaluate the performance of the CEO and senior management each year in executive sessions. The role of the Presiding Director shall be to: preside at all meetings of the Board at which the Chairman is not present, including the executive sessions of the independent directors referred to above; serve as a liaison between the Chairman and the non-management directors as necessary; and call meetings of the non-employee directors when necessary and appropriate.

 

 7. Regular attendance at Board meetings is mandatory. Meeting materials should be reviewed in advance.

 

 8. Duty of Care: In discharging the duties of a Director, including duties as a Committee member, North Carolina law requires that a Director shall act: (1) in good faith; (2) with care an ordinary prudent person in a like position would exercise under similar circumstancescircumstances; and (3) in a manner he or she believes to be in the best interests of the Corporation.

9.Presiding Director: An independent director shall be designated as the Presiding Director by the independent directors of the Board based on the recommendation of the Nominating and Corporate Governance Committee. Such position of Presiding Director shall rotate among the independent directors of the Board for a three-year term. The Nominating and Corporate Governance Committee shall oversee the process for selecting the Presiding Director. In addition, the Board will evaluate the Presiding Director’s performance annually under the guidance of the Nominating and Corporate Governance Committee. The Presiding Director shall assume the following responsibilities:

(a)preside at all meetings of the Board at which the Chairman is not present, including executive sessions of the independent directors;

(b)serve as a liaison between the Chairman and the independent directors;

(c)provide advice regarding information sent to the Board;

(d)approve meeting agendas for the Board;

(e)approve meeting schedules to assure that there is sufficient time for discussion of all agenda items;

(f)have the authority to call meetings of the independent directors; and

(g)if requested by major shareholders, ensure that he/she is available for consultation and direct communication.

 

B. Director Qualification Standards

 

 1. The Nominating and Corporate Governance Committee, with the input of the CEO, is responsible for recommending to the Board (1) nominees for Board membership to fill vacancies or newly created positions and (2) the persons to be nominated by the Board for election at the Corporation’s Annual Meeting of Shareholders.

2.The Nominating and Corporate Governance Committee does not solicit Director nominations, but will consider recommendations sent to the Secretary of the Corporation at 700 Anderson Hill Road, Purchase, New York 10577.

 3.2. In connection with the selection and nomination process, the Nominating and Corporate Governance Committee shall review the desired experience, mix of skills and other qualities to assure appropriate Board composition, taking into account the current Board members and the specific needs of the Corporation and the Board. The Board will generally look for individuals who have displayed high ethical standards, integrity, and sound business judgment. This process is designed to ensure that the Board includes members with diverse backgrounds, skills and experience, including appropriate financial and other expertise relevant to the business of the Corporation.

 

 4.3. Independent directors must comprise a majority of the Board.

 
5.4. An independent director of the Corporation is a director who:

 

 (a) 

is not and has not been an employee, and does not have an immediate family member21 who is or has been an executive officer32, of the Corporation, or any of its consolidated subsidiaries, during the last three years;

 

 (b) has not received, and does not have an immediate family member who has received, more than $120,000 in direct compensation from the Corporation, or any of its consolidated subsidiaries, other than director and committee fees and pension or other forms of deferred compensation for prior service (provided such compensation is not contingent in any way on continued service) during any twelve month period within the last three years;

 

 (c) (i) is not, and does not have an immediate family member that is, a current partner of a firm that is the Corporation’s, or any of its consolidated subsidiaries’, internal or external auditor; (ii) does not have an immediate family member who is a current employee of such external audit firm who participates in such firm’s audit, assurance or tax compliance (but not tax planning) practice; and (iii) was not, and does not have an immediate family member that was, within the last three years (but is no longer) a partner or employee of such external audit firm who personally worked on the Corporation’s, or any of its consolidated subsidiaries’, audit within that time;

 

 (d) is not and has not been, and does not have an immediate family member who is or has been, within the last three years, employed as an executive officer of another company where any of the Corporation’s, or any of its consolidated subsidiaries’, present executive officers at the same time serves or served on such other company’s compensation committee;

 

1An "immediate family member" is defined to include a person’s spouse, parents, children, siblings, mothers and fathers-in-law, sons and daughters-in-law, brothers and sisters-in-law and anyone (other than domestic employees) who shares such person’s home. In considering a director’s independence, the Corporation need not consider individuals who are no longer immediate family members as a result of legal separation or divorce, or those who have died or become incapacitated.
2An “executive officer” means one of the Section 16 officers designated by a company.

 (e) is not a current employee of, and does not have an immediate family member who is a current executive officer of, another company that has made payments to, or has received payments from, the Corporation, or any of its consolidated subsidiaries, for property or services in an amount which, in any of the last three fiscal years, exceeds the greater of $1 million or 2% of the consolidated gross revenues of such other company for its last completed fiscal year; and

 

 (f) has no other material relationship with the Corporation, or any of its consolidated subsidiaries, either directly or as a partner, shareholder or officer of an organization that has a material relationship with the Corporation, or any of its consolidated subsidiaries.

 

In making a determination regarding a proposed director’s independence, the Board shall consider all relevant facts and circumstances, including the director’s commercial, industrial, banking, consulting, legal, accounting, charitable and familial relationships,

2An "immediate family member" is defined to include a person’s spouse, parents, children, siblings, mothers and fathers-in-law, sons and daughters-in-law, brothers and sisters-in-law and anyone (other than domestic employees) who shares such person’s home. In considering a director’s independence, the Corporation need not consider individuals who are no longer immediate family members as a result of legal separation or divorce, or those who have died or become incapacitated.
3An “executive officer” means one of the Section 16 officers designated by a company.

and such other criteria as the Board may determine from time to time. If a proposed director serves as an executive officer, director or trustee of a tax exempt organization, such relationship will not be considered to be a material relationship that would impair a director’s independence if contributions from the Corporation, or any of its consolidated subsidiaries, to such tax exempt organization in any of the last three fiscal years are less than the greater of (i) $1 million or (ii) 2% of the consolidated gross revenues of such tax exempt organization for its last completed fiscal year.

 

 6.5. In addition to satisfying all of the independence criteria set forth in paragraph 54 of this Section, all members of the Audit Committee must also meet the following requirements:

 

 (a) Director’s fees are the only compensation that members of the Audit Committee may receive from the Corporation or any of its consolidated subsidiaries. Audit Committee members may not receive consulting, advisory or other compensatory fees from the Corporation or any of its consolidated subsidiaries (other than in his or her capacity as a member of the Audit Committee, the Board of Directors, or any other Committeecommittee of the Board).; and

 

 (b) No member of the Audit Committee may be an “affiliated person” of the Corporation, or any of its consolidated subsidiaries, as such term is defined by the Securities and Exchange Commission.

 

 7.6. Directors must retire at the age of 72, effective upon the expiration of their annual term at the next Annual Meeting of Shareholders.

 

 8.7. The number of boards on which a Director may sit may be reviewed on a case-by-case basis by the Nominating and Corporate Governance Committee. Prior to accepting any position on the Board of Directors of any non-profit or for-profit organization, the Director shall notify the office of Corporate Secretary. The number of audit committees on which the Corporation’s audit committee members may sit concurrently shall be reviewed annually by the Nominating and Corporate Governance Committee and the Board.

 

 9.8. The Board has not established term limits for Directors. Although term limits can promote the inclusion on the Board of people with diverse perspectives, the process described in paragraph 32 of this Section can achieve the same result. Moreover, term limits have the disadvantage of causing the Corporation to lose the contributions of Directors who have been able to develop over a period of time, increasing insight into the Corporation and its operations, thereby increasing their contributions to the Corporation.

 

 10.9. 

A Director shall offer, in writing, to resign if there is any significant change in his or her personal circumstances, including a fundamental change in his or her job

responsibilities. The Chairman of the Nominating and Corporate Governance Committee may recommend, to the full Board, acceptance or rejection of such an offer after consultation with the Committee members and the Chairman of the Board.

 

C. Voting for Directors

 

 1. Any nominee for Director in an uncontested election (i.e., an election where the number of nominees is not greater than the number of Directors to be elected) who receives a greater number of votes “against” his or her election than votes “for” such election shall, promptly following certification of the shareholder vote, offer his or her resignation to the Board unless otherwise determined by the Board in accordance with the procedures set forth below. The resignation offer shall be in writing and shall be an irrevocable resignation offer pending acceptance or rejection as provided herein.

 2. The Nominating and Corporate Governance Committee shall consider the resignation offer and make a recommendation to the Board. The independent members of the Board will act on the Nominating and Corporate Governance Committee’s recommendation within 90 days following certification of the shareholder vote.

 

 3. In deciding the action to be taken with respect to any such resignation offer, the independent members of the Board shall limit their consideration to determining what is in the best interests of the Corporation and its shareholders. In this regard, the Board should consider all factors deemed relevant, including but not limited to: (i) any stated reasons why shareholders voted against such Director,Director; (ii) any alternatives for curing the underlying cause of the “against” votes,votes; (iii) the Director’s tenure,tenure; (iv) the Director’s qualifications,qualifications; (v) the Director’s past and expected future contributions to the Corporation,Corporation; and (vi) the overall composition of the Board, including whether accepting the resignation offer would cause the Corporation to be in violation of its constituent documents or fail to meet any applicable regulatory or contractual requirements. The Board’s actions with respect to any such resignation offer may include: (i) accepting the resignation offer,offer; (ii) deferring acceptance of the resignation offer until a replacement Director with certain necessary qualifications held by the subject Director (e.g., Audit Committee financial expertise) can be identified and elected to the Board,Board; (iii) maintaining the Director but addressing what the independent members of the Board believe to be the underlying cause of the “against” votes,votes; (iv) resolving that the Director will not be re-nominated in the future for election,election; or (v) rejecting the resignation offer. An accepted resignation offer will become effective immediately upon acceptance or upon such other time as determined by the independent members of the Board consistent with this policy.

 

 4. Following the determination by the independent members of the Board, the Corporation shall promptly disclose publicly in a document furnished or filed with the Securities and Exchange Commission the decision of whether or not to accept the resignation offer. The disclosure shall also include an explanation of how the decision was reached, including, if applicable, the reasons for rejecting the resignation offer.

 

 5. 

A Director who is required to offer to resign in accordance with this Section C shall not be present during the deliberations or voting by the Nominating and Corporate Governance Committee or the Board as to whether to recommend or accept his or her resignation offer or an offer by any other Director to tender his or her resignation in accordance with this Section C. However, if enough members of the Nominating and Corporate Governance Committee do not receive more “for” votes than “against” votes in the same uncontested election such that a quorum of the Nominating and Corporate Governance Committee cannot be attained, then the other independent Directors who received a greater number of “for” votes than “against” votes in that election will be asked to consider and decide whether to accept the resignation offers of the affected Directors. If only three or fewer independent Directors did not receive more “for” votes than “against” votes in the same uncontested election, then all independent Directors may participate in any discussions or actions with respect to accepting or turning down

the resignation offers (except that no Director will vote to accept or turn down his or her own resignation offer). Any affected Director will be afforded the opportunity to provide any information or statement that he or she deems relevant.

 

D. Board Committees

 

 1. The Board shall at all times have a Nominating and Corporate Governance Committee, an Audit Committee and a Compensation Committee, each comprised solely of independent directors.

 

 2. The Board shall evaluate and determine the circumstances under which to form new Committees.

 3. The Nominating and Corporate Governance Committee shall annually review succession plans for the members of the Board, the members of the Committees of the Board, and the Chair of the Committees of the Board.

 

E. Director Compensation

 

 1. Non-employee directors and committee chairs shall receive reasonable compensation for their services, as may be determined from time to time by the Board upon recommendation of the Nominating and Corporate Governance Committee. Compensation for non-employee directors and committee chairs shall be consistent with the market practices of other similarly situated companies but shall not be at a level or in a form that would call into question the Board’s objectivity. The Nominating and Corporate Governance Committee of the Board shall annually review and report to the Board with respect to director compensation and benefits.

 

 2. Directors who are employees receive no additional pay for serving as Directors.

 

 3. Directors who are members of the Audit Committee may receive no compensation from the Corporation other than the fees they receive for serving as Directors.

 

F. Director Access to Management and Independent Advisors

 

 1. The Board is expected to be highly interactive with senior management. Directors are granted access to the name, location and phone number of all employees of the Corporation.

 

 2. It is Board policy that executive officers and other members of senior management who report directly to the CEO be present at Board meetings at the invitation of the Board. The Board encourages such executive officers and senior management to make presentations, or to include in discussions at Board meetings managers and other employees who (1) can provide insight into the matters being discussed because of their functional expertise and/or personal involvement in such matters and/or (2) are individuals with high potential whom such executive officers and senior management believe the Directors should have the opportunity to meet and evaluate.

 

 3. Directors are authorized to consult with independent advisors, as is necessary and appropriate, without consulting management.

 

G. Director Orientation and Continuing Education

 

 1. The Board shall implement and maintain an orientation program for newly elected directors.

 

 2. Directors are required to continue educating themselves with respect to international markets, accounting and finance, leadership, crisis response, industry practices, general management, and strategic planning.

 

H. Management Succession and CEO Compensation

 

 1. 

The CEO shall provide an annual report to the Board assessing senior managers and their potential to succeed him or her, and such report shall be developed in

consultation with the Chairman of the Compensation Committee and include plans in the event of an emergency or retirement of the CEO. The report shall also contain the CEO’s recommendation as to his or her successor.

 

 2. The Board has the primary responsibility for plans for succession to the position of Chief Executive Officer. The Compensation Committee oversees preparation of succession plan presentations to the Board. The Committee Chairman works with the CEO in the preparation of the succession plan presentations. The Committee undertakes such follow-up steps with respect to succession planning as may be delegated by the Board from time to time.

 3. The Compensation Committee is responsible for making recommendations to the Board concerning annual and long-term performance goals for the CEO and for evaluating his or her performance against such goals.

 

I. Annual Performance Evaluation of the Board

 

 1. The Board and its Committees will conduct a self-evaluation at least annually to determine whether it and its Committees are functioning effectively.

 

 2. The Board will also review the Nominating and Corporate Governance Committee’s periodic recommendations concerning the performance and effectiveness of the Board and its Committees.

Exhibit B

 

PEPSICO, INC.

 

EXECUTIVE2007 LONG-TERM INCENTIVE COMPENSATION PLAN

(as amended and restated effective March 20, 2009)12, 2010)

 

1. Purpose.Purposes.

 

The principal purposes of this PepsiCo, Inc. Executive Incentive Compensation Plan, which was formerly referred to as the PepsiCo, Inc. 2004 Executive Incentive Compensation Plan are to assist the Company in attracting, motivating and retaining participating eligible executives who haveprovide long-term incentives to those persons with significant responsibility for the success and growth of PepsiCo and long-term successits subsidiaries, divisions and affiliated businesses, to associate the interests of the Company by providing incentive awards thatsuch persons with those of PepsiCo’s shareholders, to assist PepsiCo in recruiting, retaining and motivating a diverse group of employees and outside directors on a competitive basis, and to ensure a strong pay-for-performance linkage for such executives,employees and to permit the incentive awards to qualify as performance-based compensation under Section 162(m).outside directors.

 

2. Definitions.

 

(a) “Award”means an amount calculated and awarded to a Participant pursuant toFor purposes of the Plan.Plan, the following capitalized terms shall have the meanings specified below:

 

(b) “Board of Directors”means the Board of Directors of PepsiCo.

(a)“Award” means a grant of Options, Stock Appreciation Rights, Restricted Shares, Restricted Stock Units, Performance Shares, Performance Units, Stock Awards, or any or all of them (but a Stock Award may not be granted to employees or officers).

 

(c)“Code”means the Internal Revenue Code of 1986, as amended from time to time.

(b)“Board” means the Board of Directors of PepsiCo.

 

(d) “Committee”
(c)“Cause” has the meaning set forth in Section 11(b)(ii).

(d)“Change in Control” has the meaning set forth in Section 11(b)(i).

(e)“Change-in-Control Treatment” has the meaning set forth in Section 11(a)(ii).

(f)“Code” means the Internal Revenue Code of 1986, as amended. Any reference to a section of the Code shall also be a reference to any successor section of the Code (or a successor code).

(g)“Committee” means, with respect to any matter relating to Section 8 of the Plan, the Board, and with respect to all other matters under the Plan, the Compensation Committee of the Board. The Compensation Committee shall be appointed by the Board and shall consist of two or more independent, outside members of the Board. In the judgment of the Board, the Compensation Committee shall be qualified to administer the Plan as contemplated by (a) Rule 16b-3 of the Exchange Act, (b) Code Section 162(m) and the regulations thereunder, and (c) any rules and regulations of a stock exchange on which Common Stock is traded. Any member of the Compensation Committee of the Board who does not satisfy the qualifications set out in the preceding sentence may recuse himself or herself from any vote or other action taken by the Compensation Committee of the Board.

(h)“Common Stock” means the common stock, par value 1-2/3 cents per share, of PepsiCo.

(i)“Company” means PepsiCo, its subsidiaries, divisions and affiliated businesses.

(j)“Covered Employee” means any PepsiCo employee for whom PepsiCo is subject to the deductibility limitation imposed by Code Section 162(m).

(k)“Director Deferral Program” means the PepsiCo Director Deferral Program, as amended from time to time, and any successor program.

(l)“Effective Date” means the date on which the Plan as amended and restated as of March 12, 2010 is approved by PepsiCo’s shareholders.

(m)

“Eligible Person” means any of the following individuals who is designated by the Committee as eligible to receive Awards, subject to the conditions set forth in the Plan:

(i) any employee of the Company (including any officer of the Company and any Employee Director) provided that the term employee does not include any individual who is not, as of the grant date of an Award, classified by the Company as an employee on its corporate books and records even if that individual is later reclassified (by the Company, any court, any governmental agency or otherwise) as an employee as of the grant date; (ii) any consultant or advisor of the Company; and (iii) any Non-Employee Director who is eligible to receive an Award in accordance with Section 8 hereof.

(n)“Employee Director” means a member of the Board who is also an employee of the Company.

(o)“Exchange Act” means the Securities Exchange Act of 1934, as amended from time to time, and any successor thereto.

(p)“Fair Market Value” on any date means the average of the high and low market prices at which a share of Common Stock shall have been sold on such date, or the immediately preceding trading day if such date was not a trading day, as reported on the New York Stock Exchange Composite Transactions Listing and, in the case of an ISO, means fair market value as determined by the Committee in accordance with Code Section 422 and, in the case of an Option or SAR that is intended to be exempt from Code Section 409A, fair market value as determined by the Committee in accordance with Code Section 409A.

(q)“Full-Value Award” means any Restricted Shares, Restricted Stock Units, Performance Shares, Performance Units or Stock Awards.

(r)“Good Reason” has the meaning set forth in Section 11(b)(iii).

(s)“Initial Grant” has the meaning set forth in Section 8(b).

(t)“ISO” means an Option satisfying the requirements of Code Section 422 and designated as an ISO by the Committee.

(u)“Non-Employee Director” means a member of the Board who is not an employee of the Company.

(v)“NQSO” or “Non-Qualified Stock Option” means an Option that does not satisfy the requirements of Code Section 422 or that is not designated as an ISO by the Committee.

(w)“Option Exercise Price” means the purchase price per share of Common Stock covered by an Option granted pursuant to the Plan.

(x)“Options” means the right to purchase shares of Common Stock at a specified price for a specified period of time.

(y)“Participant” means an Eligible Person who has received an Award under the Plan.

(z)“Payment Shares” has the meaning set forth in Section 8(d).

(aa)“PepsiCo” means PepsiCo, Inc., a North Carolina corporation, and its successors and assigns.

(bb)“Performance Awards” means an Award of Options, Performance Shares, Performance Units, Restricted Shares, Restricted Stock Units or SARs conditioned on the achievement of Performance Goals during a Performance Period.

(cc)“Performance-Based Exception” means the performance-based exception to the deductibility limitations of Code Section 162(m), as set forth in Code Section 162(m)(4)(C).

(dd)“Performance Goals” means the goals established by the Committee under Section 7(d).

(ee)“Performance Measures” means the criteria set out in Section 7(d) that may be used by the Committee as the basis for a Performance Goal.

(ff)“Performance Period” means the period established by the Committee during which the achievement of Performance Goals is assessed in order to determine whether and to what extent an Award that is conditioned on attaining Performance Goals has been earned.

(gg)“Performance Shares” means an Award of shares of Common Stock awarded to a Participant based on the achievement of Performance Goals during a Performance Period.

(hh)“Performance Units” means an Award denominated in shares of Common Stock, cash or a combination thereof, as determined by the Committee, awarded to a Participant based on the achievement of Performance Goals during a Performance Period.

(ii)“Plan” means this PepsiCo, Inc. 2007 Long-Term Incentive Plan, as amended and restated from time to time.

(jj)“Prior Plans” means the PepsiCo, Inc. 2003 Long-Term Incentive Plan, the PepsiCo, Inc. 1994 Long-Term Incentive Plan, the PepsiCo, Inc. 1995 Stock Option Incentive Plan, the PepsiCo SharePower Stock Option Plan, the Director Stock Plan, the PepsiCo 1987 Incentive Plan, PBG 2004 Long Term Incentive Plan, PBG 2002 Long Term Incentive Plan, PBG Long Term Incentive Plan, The Pepsi Bottling Group, Inc. 1999 Long Term Incentive Plan, PBG Directors’ Stock Plan, PBG Stock Incentive Plan, PepsiAmericas, Inc. 2000 Stock Incentive Plan, Quaker Long Term Incentive Plan of 1990, Quaker Long Term Incentive Plan of 1999 and Quaker Stock Compensation Plan for Outside Directors, each as amended and restated from time to time.

(kk)“Restricted Shares” means shares of Common Stock that are subject to such restrictions and such other terms and conditions as the Committee may establish.

(ll)“Restricted Stock Units” means the right, as described in Section 7(c), to receive an amount, payable in either cash, shares of Common Stock or a combination thereof, equal to the value of a specified number of shares of Common Stock, subject to such terms and conditions as the Committee may establish.

(mm)“Restriction Period” means, with respect to Performance Shares, Performance Units, Restricted Shares, Restricted Stock Units or Stock Awards, the period during which any risk of forfeiture or other restrictions set by the Committee remain in effect. Such restrictions remain in effect until such time as they have lapsed under the terms and conditions of the Performance Shares, Performance Units, Restricted Shares or Restricted Stock Units or as otherwise determined by the Committee.

(nn)“Stock Appreciation Rights” or “SARs” means the right to receive a payment equal to the excess of the Fair Market Value of a share of Common Stock on the date the Stock Appreciation Rights are exercised over the exercise price per share of Common Stock established for those Stock Appreciation Rights at the time of grant, multiplied by the number of shares of Common Stock with respect to which the Stock Appreciation Rights are exercised.

(oo)“Stock Award” means an Award of shares of Common Stock, including Payment Shares, that are subject to such terms, conditions and restrictions (if any) as determined by the Committee in accordance with Section 7(e).

3.Administration of the Plan.

(a)Authority of Committee.    The Plan shall be administered by the Committee, which shall have all the powers vested in it by the terms of the Plan, such powers to include the authority (within the limitations described in the Plan):

to select the persons to be granted Awards under the Plan;

to determine the type, size and terms of Awards to be made to each Participant;

to determine the time when Awards are to be granted and any conditions that must be satisfied before an Award is granted;

to establish objectives and conditions for earning Awards;

to determine whether an Award shall be evidenced by an agreement and, if so, to determine the terms and conditions of such agreement (which shall not be inconsistent with the Plan) and who must sign such agreement;

to determine whether the conditions for earning an Award have been met and whether an Award will be paid at the end of an applicable Performance Period;

except as otherwise provided in Section 7(d) and Section 13(b), to modify the terms of Awards made under the Plan;

to determine if, when and under what conditions payment of all or any part of an Award may be deferred;

to determine whether the amount or payment of an Award should be reduced or eliminated;

to determine the guidelines and/or procedures for the payment or exercise of Awards; and

to determine whether an Award should qualify, regardless of its amount, as deductible in its entirety for federal income tax purposes, including whether any Awards granted to Covered Employees or any other employee should comply with the Performance-Based Exception.

(b)Interpretation of Plan.    The Committee shall have full power and authority to administer and interpret the Plan and to adopt or establish such rules, regulations, agreements, guidelines, procedures and instruments, which are not contrary to the terms of the Plan and which, in its opinion, may be necessary or advisable for the administration and operation of the Plan. The Committee’s interpretations of the Plan, and all actions taken and determinations made by the Committee pursuant to the powers vested in it hereunder, shall be conclusive and binding on all parties concerned, including PepsiCo, its shareholders and all Eligible Persons and Participants.

(c)Delegation of Authority.    To the extent not prohibited by law, the Committee (i) may delegate its authority hereunder to one or more of its members or other persons (except that no such delegation shall be permitted with respect to Awards to Eligible Persons who are subject to Section 16 of the Exchange Act and Awards intended to comply with the Performance-Based Exception) and (ii) may grant authority to employees or designate employees of the Company to execute documents on behalf of the Committee or to otherwise assist the Committee in the administration and operation of the Plan.

4.Eligibility.

(a)General.    Subject to the terms and conditions of the Plan, the Committee may, from time to time, select from all Eligible Persons those to whom Awards shall be granted under Section 7 and shall determine the nature and amount of each Award. Non-Employee Directors shall be eligible to receive Awards only pursuant to Section 8.

(b)

International Participants.    Notwithstanding any provision of the Plan to the contrary, in order to foster and promote achievement of the purposes of the Plan or to comply with provisions of the laws in countries outside the United States in which the Company operates or has employees, the Committee, in its sole discretion, shall have the power and authority to (i) determine which Eligible Persons (if any) employed by the Company outside the United States should participate in the Plan, (ii) modify the terms and conditions of any Awards made to such Eligible Persons, and (iii) establish sub-plans, modified Option exercise procedures and other Award terms, conditions

and procedures to the extent such actions may be necessary or advisable to comply with provisions of the laws in such countries outside the United States in order to assure the lawfulness, validity and effectiveness of Awards granted under the Plan and to the extent such actions are consistent with the Committee’s authority to amend the Plan absent shareholder approval pursuant to Section 13(b).

5.Shares of Common Stock Subject to the Plan.

(a)Authorized Number of Shares.    Unless otherwise authorized by PepsiCo’s shareholders and subject to the provisions of this Section 5 and Section 10, the maximum aggregate number of shares of Common Stock available for issuance under the Plan shall be the total of (i) 195 million shares plus (ii) the total number of shares of Common Stock underlying awards under the Prior Plans that are cancelled or expire after May 2, 2007 without delivery of shares.

(b)Share Counting.    The following rules shall apply in determining the number of shares of Common Stock remaining available for grant under the Plan:

(i)Any shares of Common Stock subject to (A) Options or SARs, whether granted before or after the Effective Date or (B) Full-Value Awards granted before the Effective Date shall be counted against the maximum share limitation of Section 5(a) as one (1) share of Common Stock for every share of Common Stock subject thereto. Any shares of Common Stock subject to Full-Value Awards granted on or after the Effective Date shall be counted against the maximum share limitation of Section 5(a) as three (3) shares of Common Stock for every share of Common Stock subject thereto. Awards that by their terms do not permit settlement in shares of Common Stock shall not reduce the number of shares of Common Stock available for issuance under the Plan.

(ii)          (A)To the extent that any Award of Options or SARs, whether granted before, on or after the Effective Date, is forfeited, cancelled, settled in cash rather than shares (pursuant to the terms of an Award that permits but does not require cash settlement), returned to the Company for failure to satisfy vesting requirements or other conditions of the Award, or otherwise terminates without an issuance of shares of Common Stock being made thereunder, the maximum share limitation of Section 5(a) shall be credited with one (1) share of Common Stock for each share of Common Stock subject to such Award of Options or SARs, and such number of credited shares of Common Stock may again be made subject to Awards under the Plan, subject to the foregoing maximum share limitation.

              (B)To the extent that any Full-Value Award granted on or after the Effective Date is forfeited, cancelled, settled in cash rather than shares (pursuant to the terms of an Award that permits but does not require cash settlement), returned to the Company for failure to satisfy vesting requirements or other conditions of the Award, or otherwise terminates without an issuance of shares of Common Stock being made thereunder, the maximum share limitation of Section 5(a) shall be credited with three (3) shares of Common Stock for each share of Common Stock subject to such Full-Value Award and such number of credited shares of Common Stock may again be made subject to Awards under the Plan, subject to the foregoing maximum share limitation.

              (C)

To the extent that any Full-Value Award granted before the Effective Date is forfeited, cancelled, settled in cash rather than shares (pursuant to the terms of an Award that permits but does not require

cash settlement), returned to the Company for failure to satisfy vesting requirements or other conditions of the Award, or otherwise terminates without an issuance of shares of Common Stock being made thereunder, the maximum share limitation of Section 5(a) shall be credited with one (1) share of Common Stock for each share of Common Stock subject to such Full-Value Award, and such number of credited shares of Common Stock may again be made subject to Awards under the Plan subject to the foregoing maximum share limitation.

(iii)Any shares of Common Stock that are tendered by a Participant or withheld as full or partial payment of withholding or other taxes or as payment for the exercise or conversion price of an Award under the Plan shall not be added back to the number of shares of Common Stock available for issuance under the Plan. Upon exercise of a stock-settled Stock Appreciation Right, the number of shares subject to the Award that are then being exercised shall be counted against the maximum aggregate number of shares of Common Stock that may be issued under the Plan as provided above, on the basis of one share for every share subject thereto, regardless of the actual number of shares used to settle the Stock Appreciation Right upon exercise.

(iv)Any shares of Common Stock underlying Awards granted through the assumption of, or in substitution for, outstanding awards previously granted to individuals who become employees of the Company as a result of a merger, consolidation, acquisition or other corporate transaction involving the Company shall not, unless required by law or regulation, count against the reserve of available shares of Common Stock under the Plan.

(c)Share Limitation.    No more than five percent (5%) of the shares of Common Stock authorized under Section 5(a) may be issued in connection with the following Awards whether granted before or after the Effective Date:

(i)Restricted Shares or Restricted Stock Units having a time-based Restriction Period less than three years (but in no event less than one year), subject to (A) pro rata vesting prior to the expiration of any Restriction Period and (B) acceleration due to the Participant’s death, total disability or retirement;

(ii)Restricted Shares or Restricted Stock Units having a time-based Restriction Period that is actually accelerated due to a Participant’s transfer to an affiliated business; or

(iii)Stock Awards having a Restriction Period of less than three (3) years (not including transfers to satisfy required tax withholding or intra-family transfers permitted by the Committee), subject to acceleration due to the Participant’s death or total disability,

in each case described in (i), (ii) or (iii) above, as specified in the applicable Award agreement; provided that such limitations shall not be applicable to Payment Shares to Non-Employee Directors.

(d)Shares to be Delivered.    The source of shares of Common Stock to be delivered by the Company under the Plan shall be determined by the Company and may consist in whole or in part of authorized but unissued shares or repurchased shares.

6.Award Limitations.

The maximum number of shares of Common Stock subject to Options and SARs that can be granted to any Eligible Person during a single calendar year shall not exceed two (2) million shares. The maximum amount of Awards other than Options and SARs that can be granted to any Eligible Person during a single calendar year shall not exceed $15 million; provided that the foregoing limitation shall be applied to an Award that is denominated in shares of Common Stock on the basis of the Fair

Market Value of such shares on the date the Award is granted. Notwithstanding the limitation set forth in Section 3(a).

(e) “Company”means PepsiCo and its subsidiaries and divisions.

(f) “Disability”means a disability for which a Participant is consideredthe preceding sentence, the maximum Award that may be granted to be “disabled” under the PepsiCo Disability Plan (as amended and restated from time to time).

(g) “Exchange Act”means the Securities Exchange Act of 1934, as amended from time to time.

(h) “Eligible Executive”means an employee of the Company who is considered an executive officer of PepsiCo within the meaning of Section 16 of the Securities Exchange Act of 1934, as amended, and the rules and regulations promulgated thereunder, and executives of the Company who are selected by the Committee as key executives for participation in the Plan.

(i) “Fiscal Year”means a fiscal year of the Company.

(j) “Key Employee”has the meaning ascribed to it from time to time in the PepsiCo Executive Income Deferral Program.

(k) “Misconduct” means (i) violating the Company’s Code of Conduct, Insider Trading Policy or any other written policies of the Company, (ii) unlawfully trading in the securities of PepsiCo or of any other company based on information gained as a result of his or her employment with the Company, or (iii) engaging in any activity which constitutes gross misconduct.

(l) “Participant”means an Eligible Executive participating in the PlanPerson for a Performance Period as providedlonger than one calendar year shall not exceed the foregoing annual maximum multiplied by the number of full calendar years in Section 4(b).the Performance Period.

 

(m) “PepsiCo”means PepsiCo, Inc., a North Carolina corporation and its successors and assigns.

7.Awards to Eligible Persons.

 

(a)Options.

(i)Grants.    Subject to the terms and conditions of the Plan, Options may be granted to Eligible Persons. Options may consist of ISOs or NQSOs, as the Committee shall determine. Options may be granted alone or in tandem with SARs. With respect to Options granted in tandem with SARs, the exercise of either such Options or such SARs will result in the simultaneous cancellation of the same number of tandem SARs or Options, as the case may be.

(ii)Option Exercise Price.    The Option Exercise Price shall be equal to or, at the Committee’s discretion, greater than the Fair Market Value on the date the Option is granted, unless the Option was granted through the assumption of, or in substitution for, outstanding awards previously granted to individuals who became employees of the Company as a result of a merger, consolidation, acquisition or other corporate transaction involving the Company (in which case the assumption or substitution shall be accomplished in a manner that permits the Option to be exempt from Code Section 409A).

(iii)Term.    The term of Options shall be determined by the Committee in its sole discretion, but in no event shall the term exceed ten (10) years from the date of grant; provided, however, that Awards of NQSOs and SARs covering up to five (5) million shares of Common Stock, in the aggregate, may be issued with a term of up to fifteen (15) years.

(iv)ISO Limits.    ISOs may be granted only to Eligible Persons who are employees of PepsiCo or of any parent or subsidiary corporation (within the meaning of Code Section 424) on the date of grant, and may only be granted to an employee who, at the time the Option is granted, does not own stock possessing more than ten percent (10%) of the total combined voting power of all classes of stock of PepsiCo or of any parent or subsidiary corporation (within the meaning of Code Section 424). The aggregate Fair Market Value of all shares of Common Stock with respect to which ISOs are exercisable by a Participant for the first time during any calendar year (under all plans of the Company) shall not exceed $100,000 or such other amount as may subsequently be specified by the Code and/or applicable regulations. The aggregate Fair Market Value of such shares shall be determined at the time the Option is granted. ISOs shall contain such other provisions as the Committee shall deem advisable but shall in all events be consistent with and contain or be deemed to contain all provisions required in order to qualify as incentive stock options under Code Section 422. No more than 195 million of the shares of Common Stock authorized for issuance under the Plan may be issued in the form of ISOs.

(v)No Repricing.    Subject to the anti-dilution adjustment provisions set forth in Section 10, without the approval of PepsiCo’s shareholders, (A) the Option Exercise Price for any outstanding Option granted under the Plan may not be decreased after the date of grant, (B) no outstanding Option granted under the Plan may be surrendered to the Company as consideration for the grant of a new Option with a lower Option Exercise Price, and (C) no other modifications to any outstanding Option may be made that would be treated as a “repricing” under the then applicable rules, regulations or listing requirements adopted by the New York Stock Exchange.

(vi)Form of Payment.    The Option Exercise Price shall be paid to the Company at the time of such exercise, subject to any applicable rules or regulations adopted by the Committee:

(A)to the extent permitted by applicable law, pursuant to cashless exercise procedures that are, from time to time, approved by the Committee;

(B)through the tender of shares of Common Stock owned by the Participant (or by delivering a certification or attestation of ownership of such shares) valued at their Fair Market Value on the date of exercise;

(C)in cash or its equivalent; or

(D)by any combination of (A), (B), and (C) above.

(vii)No Dividend Equivalents.    No dividends or dividend equivalents may be paid on Options. Except as otherwise provided herein, a Participant shall have no rights as a holder of Common Stock with respect to shares of Common Stock covered by an Option unless and until such shares of Common Stock have been registered to the Participant as the owner.

(b)Stock Appreciation Rights.

(i)Grants.    Subject to the terms and provisions of the Plan, SARs may be granted to Eligible Persons. SARs may be granted alone or in tandem with Options. With respect to SARs granted in tandem with Options, the exercise of either such Options or such SARs will result in the simultaneous cancellation of the same number of tandem SARs or Options, as the case may be.

(ii)Exercise Price.    The exercise price per share of Common Stock covered by a SAR granted pursuant to the Plan shall be equal to or, at the Committee’s discretion, greater than Fair Market Value on the date the SAR is granted, unless the SAR was granted through the assumption of, or in substitution for, outstanding awards previously granted to individuals who became employees of the Company as a result of a merger, consolidation, acquisition or other corporate transaction involving the Company (in which case the assumption or substitution shall be accomplished in a manner that permits the SAR to be exempt from Code Section 409A).

(iii)Term.    The term of a SAR shall be determined by the Committee in its sole discretion, but, subject to Section 7(a)(iii), in no event shall the term exceed ten (10) years from the date of grant.

(iv)No Repricing.    Except for anti-dilution adjustments made pursuant to Section 10, without the approval of PepsiCo’s shareholders, (A) the exercise price for any outstanding SAR granted under the Plan may not be decreased after the date of grant, (B) no outstanding SAR granted under the Plan may be surrendered to the Company as consideration for the grant of a new SAR with a lower exercise price, and (C) no other modifications to any outstanding SAR may be made that would be treated as a “repricing” under the then applicable rules, regulations or listing requirements adopted by the New York Stock Exchange.

(v)Form of Payment.    The Committee may authorize payment of a SAR in the form of cash, Common Stock valued at its Fair Market Value on the date of the exercise, a combination thereof, or by any other method as the Committee may determine.

(vi)No Dividend Equivalents.    No dividends or dividend equivalents may be paid on SARs.

(c)Restricted Shares / Restricted Stock Units.

(i)Grants.    Subject to the terms and provisions of the Plan, Restricted Shares or Restricted Stock Units may be granted to Eligible Persons.

(ii)Restrictions.    The Committee shall impose such terms, conditions and/or restrictions on any Restricted Shares or Restricted Stock Units granted pursuant to the Plan as it may deem advisable including, without limitation: a requirement that Participants pay a stipulated purchase price for each Restricted Share or each Restricted Stock Unit; forfeiture conditions; transfer restrictions; restrictions based upon the achievement of specific performance goals (Company-wide, divisional, and/or individual); time-based restrictions on vesting; and/or restrictions under applicable federal or state securities laws. Except in the case of Awards covered by Section 5(c), any time-based Restriction Period shall be for a minimum of three years (subject to (A) pro rata vesting prior to the expiration of any Restriction Period and (B) acceleration due to the Participant’s death, total disability or retirement, in each case as specified in the applicable Award agreement). To the extent the Restricted Shares or Restricted Stock Units are intended to be deductible under Code Section 162(m), the applicable restrictions shall be based on the achievement of Performance Goals over a Performance Period, as described in Section 7(d) below.

(iii)Payment of Restricted Stock Units.    Restricted Stock Units that become payable in accordance with their terms and conditions shall be settled in cash, shares of Common Stock, or a combination of cash and shares, as determined by the Committee. Any person who holds Restricted Stock Units shall have no ownership interest in the shares of Common Stock to which the Restricted Stock Units relate unless and until payment with respect to such Restricted Stock Units is actually made in shares of Common Stock. The payment date shall be as soon as practicable after the earliest of (A) any vesting date that can be pre-determined at grant under the terms of an Award agreement, and (B) the occurrence date of an applicable vesting event (e.g., death, total disability, approved transfer or retirement) specified in the applicable Award agreement.

(iv)Transfer Restrictions.    During the Restriction Period, Restricted Shares may not be sold, assigned, transferred or otherwise disposed of, or mortgaged, pledged or otherwise encumbered. In order to enforce the limitations imposed upon the Restricted Shares, the Committee may (A) cause a legend or legends to be placed on any certificates evidencing such Restricted Shares, and/or (B) cause “stop transfer” instructions to be issued, as it deems necessary or appropriate. Restricted Stock Units may not be sold, assigned, transferred or otherwise disposed of, or mortgaged, pledged, or otherwise encumbered at any time.

(v)Dividend and Voting Rights.    Unless otherwise determined by the Committee, during the Restriction Period, Participants who hold Restricted Shares shall have the right to receive dividends in cash or other property or other distribution or rights in respect of such shares and shall have the right to vote such shares as the record owners thereof; provided that, unless otherwise determined by the Committee, any dividends or other property payable to a Participant during the Restriction Period shall be distributed to the Participant only if and when the restrictions imposed on the applicable Restricted Shares lapse. Unless otherwise determined by the Committee, during the Restriction Period, Participants who hold Restricted Stock Units shall be credited with dividend equivalents in respect of such Restricted Stock Units; provided that, unless otherwise determined by the Committee, such dividend equivalents shall be distributed (without interest) to the Participant only if and when the restrictions imposed on the applicable Restricted Stock Units lapse.

(vi)Ownership of Restricted Shares.    Restricted Shares issued under the Plan shall be registered in the name of the Participant on the books and records of the Company or its designee (or by one or more physical certificates if physical certificates are issued with respect to such Restricted Shares) subject to the applicable restrictions imposed by the Plan. If a Restricted Share is forfeited in accordance with the restrictions that apply to such Restricted Shares, such interest or certificate, as the case may be, shall be cancelled. At the end of the Restriction Period that applies to Restricted Shares, the number of shares to which the Participant is then entitled shall be delivered to the Participant free and clear of the restrictions, either in certificated or uncertificated form. No shares of Common Stock shall be registered in the name of the Participant with respect to a Restricted Stock Unit unless and until such unit is paid in shares of Common Stock.

(d)Performance Awards.

(i)Grants.    Subject to the provisions of the Plan, Performance Awards may be granted to Eligible Persons. Performance Awards may be granted either alone or in addition to other Awards made under the Plan.

(ii)(n) “Performance Goals” has the meaning set forth in Section 5(b).

(o) “Performance Measures” has the meaning set forth in Section 5(c).

(p) “Performance Period” means a Fiscal Year or other period of time (which may be longer or shorter than a Fiscal Year) set    Unless otherwise determined by the Committee, during whichPerformance Awards shall be conditioned on the achievement of the Performance Goals is to(which shall be measured.

(q) “Plan”means this PepsiCo, Inc. Executive Incentive Compensation Plan, as amended and restated herein, and as it may be amended from time to time.

(r) “Section 162(m)”means Section 162(m) of the Code and the applicable regulations and other guidance of general applicability that are issued thereunder.

(s)“Section 162(m) Exemption”means the exemption from the limitationbased on deductibility imposed by Section 162(m) as set forth in Section 162(m)(4)(C) of the Code and the regulations and other guidance of general applicability that are issued thereunder.

(t) “Section 409A”means Section 409A of the Code and the applicable regulations and other guidance of general applicability that are issued thereunder.

(u) “Separation from Service”means separation from service as defined in Section 409A; provided that for purposes of determining whether a Separation from Service has occurred, the Plan has determined, based upon legitimate business criteria, to use the twenty percent (20%) test described in Treas. Reg. §1.409A-1(h)(3). In the event a Participant also provides services other than as an employee for the Company and its affiliates,one or more Performance Measures, as determined under the prior sentence, such other services shall not be taken into account in determining when a Separation from Service occurs to the extent permitted under Treas. Reg. § 1.409A-1(h)(5).

3.Administration of the Plan.

(a)Committee. The Plan shall be administered by the Compensation Committee of the Board of Directors (the “Committee”). The Committee shall be appointed by the Board of Directors and shall consist of not less than two members of the Board who meet the definition of “outside director” under the provisions of Section 162(m) and the definition of “non-employee director” under the provisions of the Exchange Act or the regulations or rules thereunder, and each of whom is “independent” as set forth in the applicable rules and regulations of the Securities and Exchange Commission and the New York Stock Exchange.

(b)Administration. The Committee shall have all the powers vested in it by the terms of this Plan, such powers to include the authority (within the limitations described herein) to select the persons to be granted awards under the Plan, to determine the time when Awards will be granted, to determine whether objectives and conditions for earning Awards have been met, to determine whether Awards will be paid at the end of the Performance Period or deferred, consistent with Section 409A, and to determine whether an Award or payment of an Award should be reduced or eliminated. The Committee shall have full power and authority to administer and interpret the Plan and to adopt such rules, regulations, agreements, guidelines and instruments for the administration of the Plan and for the conduct of its business as the Committee deems necessary or advisable. The Committee’s interpretations of the Plan, and all actions taken and determinations made by the Committee pursuant to the powers vested in it hereunder, shall be conclusive and binding for all purposes and on all parties, including the Company, its shareholders, its employees and any person receiving an Award under the Plan, as well as their respective successors in interest. The provisions of the Plan are intended to ensure that all Awards granted hereunder qualify for the Section 162(m) Exemption, and this Plan is intended to be interpreted and operated consistent with this intention. There is no obligation of uniformity of treatment of Participants under the Plan. No member of the Committee shall be liable for any action taken or determination made in good faith with respect to the Plan or any Award.

(c) Guidelines. The Committee may adopt from time to time written policies or rules as it deems necessary or desirable for the Committee’s implementation and administration of the Plan.

(d) Delegation of Administrative Authority. The Committee may delegate its responsibilities for administering the Plan to employees of the Company as it deems necessary or appropriate for the proper administration of the Plan.

4.Eligibility and Participation.

(a)Eligibility. All Eligible Executives are eligible to participate in the Plan for any Performance Period.

(b)Participation. For each Performance Period, the Committee, in its discretion, shall select the Eligible Executives who shall participate in this Plan. The Committee will select the Participants no later than 90 days after the beginning of the Performance Period (or, if shorter, before 25% of the Performance Period has elapsed) in accordance with Section 162(m).

5.Awards.

(a) Establishment of Basis for Awards. In connection with the grant of each Award, the Committee shall (i) establish the Performance Goal(s) and the Performance Period applicable to such Award, (ii) establish the formula for determining the amounts payable based on achievement of the applicable Performance Goal(s), (iii) determine the consequences for the Award of the Participant’s termination of employment for various reasons or the Participant’s demotion or promotion during the Performance Period and (iv) establish such other terms and conditions for the Award as the Committee deems appropriate. The foregoing shall be accomplished within 90 days of the beginning of the Performance Period (or, if shorter, before 25% of the Performance Period has elapsed).

(b) Performance Goals. The “Performance Goals” means the objective performance goals established by the Committee for eachCommittee) over a Performance Period. The Performance GoalsPeriod shall be one year, unless otherwise determined by the Committee, provided that the Restriction Period for Performance Awards (not including Options, SARs or Awards covered by Section 5(c)) shall be for a minimum of three years, subject to (A) pro rata vesting prior to the expiration of any Restriction Period and (B) acceleration due to the Participant’s death or total disability, in each case as specified in the applicable Award agreement.

(iii)Performance Measures.    The Performance Measure(s) to be used for purposes of Performance Awards may be based upondescribed in terms of objectives that are related to the performance of the Company as a whole, aindividual Participant or objectives that are Company-wide or related to a subsidiary, division, department, region, function or business unit of the Company, usingand may consist of one or more of the Performance Measures selected by the Committee. The Performance Goals may be absolute or may be relative to a peer group or index. Separate Performance Goals may be established by the Committee for the Company or subsidiary or division thereof or an individual thereof, and different Performance Measures may be given different weights. To the extent permissible for Awards to qualify for the Section 162(m) Exemption, the Committee may establish other subjective or objective goals, including individual Performance Goals, which it deems appropriate, for purposes of applying negative discretion in determining the Award amount.

(c)Performance Measures. The “Performance Measures” are one or moreany combination of the following criteria on which Performance Goals may be based:criteria: stock price, market share, sales revenue, cash flow, sales volume, earnings per share, return on equity, return on assets, return on sales, return on invested capital, economic value added, net earnings, total shareholder return, gross margin, and/costs, productivity, brand contribution, product quality, portfolio transformation, productivity improvement, corporate value measures (such as compliance, safety, environmental and personnel matters), or costs.

(d) Adjustments.goals related to corporate initiatives, such as acquisitions, dispositions or customer satisfaction. The Committee may appropriately adjust the Performance Goals based on these Performance Measures may be expressed in absolute terms or relative to the performance of other entities.

(iv)Negative Discretion.    Notwithstanding the achievement of any Performance Goal established under the Plan, the Committee has the discretion to reduce, but not increase, some or all of a Performance Award that would otherwise be paid to a Participant.

(v)Extraordinary Events.    At, or at any time after, the time an Award is granted, and to the extent permitted under Code Section 162(m) and the regulations thereunder without adversely affecting the treatment of the Award under the Performance-Based Exception, the Committee, in its sole discretion, may provide for the manner in which performance will be measured against the Performance Goals based upon(or may adjust the occurrencePerformance Goals) to reflect the impact of specific corporate transactions, accounting or tax law changes and other extraordinary and nonrecurring events.

(vi)Performance-Based Exception.    With respect to any Award that is intended to satisfy the conditions for the Performance-Based Exception under Code Section 162(m): (A) the Committee shall interpret the Plan and this Section 7(d) in light of Code Section 162(m) and the regulations thereunder; (B) the Committee shall not amend the Award in any way that would adversely affect the treatment of the Award under Code Section 162(m) and the regulations thereunder; and (C) such Award shall not be paid until the Committee shall first have certified that the Performance Goals have been achieved.

(e)Stock Awards.

(i)Grants.    Subject to the provisions of the Plan, Stock Awards consisting of shares of Common Stock may be granted pursuant to this Section 7(e) only to Eligible Persons who are consultants or advisors to the Company and may not be granted to employees of the Company (including Employee Directors). Non-Employee Directors are eligible to receive Stock Awards only pursuant to Section 8. Stock Awards may be granted either alone or in addition to other Awards made under the Plan.

(ii)Terms and Conditions.    The shares of Common Stock subject to a qualifying criteria selectedStock Award shall be immediately vested at the time of grant and nonforfeitable at all times but shall be subject to such other terms and conditions, including restrictions on transferability, as determined by the Committee in its discretion that occurs duringsubject to Section 5(c) and the Performance Periodother provisions of the Plan. The shares of Common Stock subject to a Stock Award shall be registered in the name of the Participant.

8.Awards to Non-Employee Directors.

(a)Sole Awards. Notwithstanding anything in the other sections of the Plan to the contrary, Non-Employee Directors are eligible to receive only Awards authorized by this Section 8. The terms applicable under Section 7 for each such category of Award shall apply under this Section 8 to the extent permissible fornot inconsistent with the provisions of this Section 8. The Committee retains the discretion to change the amount and terms of the Initial Grant or the types of Awards to qualifyNon-Employee Directors notwithstanding paragraphs (a), (b) and (c) of this Section 8.

(b)Initial Grants. Each newly appointed Non-Employee Director shall, as soon as practicable after initially becoming a member of the Board, be granted an Award (the “Initial Grant”) of a Stock Award consisting of 1,000 shares of Common Stock subject to the transfer restrictions in Section 8(c)(i) below.

(c)Terms of Initial Grants to Non-Employee Directors.

(i)Shares of Common Stock subject to a Stock Award granted to a Non-Employee Director shall be immediately vested at the time of grant and nonforfeitable at all times. However, such shares of Common Stock may not be sold, assigned, transferred or otherwise disposed of, or mortgaged, pledged or otherwise encumbered, until the date the Non-Employee Director’s membership on the Board ceases (except that this transfer restriction shall not prohibit: (A) PepsiCo’s retaining shares to satisfy any required tax withholding under Section 12(e) to the extent applicable, and (B) intra-family transfers permitted by the Committee). In order to enforce the limitations imposed upon such shares of Common Stock, the Committee may (a) cause a legend or legends to be placed on any certificates evidencing such shares, and/or (b) cause “stop transfer” instructions to be issued, as it deems necessary or appropriate.

(ii)

Non-Employee Directors who hold shares of Common Stock pursuant to a Stock Award granted under this Section 8 shall have the right to receive

dividends in cash or other property and shall have the right to vote such shares as the record owners thereof; provided that any securities of the Company that are distributed to a Non-Employee Director shall be subject to the same transfer restrictions that apply to such shares of Common Stock.

(d)Payment Shares. A current or former Non-Employee Director’s interest in phantom shares of Common Stock under the Director Deferral Program, which results from an elective or mandatory deferral of cash payments, shall be paid in shares of Common Stock (“Payment Shares”) pursuant to the Plan while the Plan remains in effect, to the extent the Director Deferral Program provides for the Section 162(m) Exemption. Such criteria may include: acquisition-related charges; litigation, claim judgments, settlementsstock settlement of such phantom shares. The number of Payment Shares a current or tax settlements;former Non-Employee Director is entitled to receive shall be equal to the effectsnumber of changes in tax law, changes in accounting principles or other such laws or provisions affecting reported results; accruals for reorganization and restructuring programs; gains or losses from discontinued operations; consolidated operating results attributable to acquisitions; and any extraordinary non-recurring items as described in Accounting Principles Board Opinion No. 30 and/or in management’s discussion and analysisthe Non-Employee Director’s phantom shares of financial condition and results of operations appearing inCommon Stock under the annual report to shareholders forDirector Deferral Program on the applicable year.distribution valuation date, and such Payment Shares shall be distributed on the same date such Non-Employee Director would otherwise be entitled to receive the cash payment under the Director Deferral Program in lieu of which the Payment Shares are being distributed.

9.Deferred Payments.

Subject to the terms of the Plan, the Committee may determine that all or a portion of any Award to a Participant, whether it is to be paid in cash, shares of Common Stock or a combination thereof, shall be deferred or may, in its sole discretion, approve deferral elections made by Participants. Deferrals shall be for such periods and upon such terms as the Committee may determine in its sole discretion, which terms shall be designed to comply with Code Section 409A.

 

(e) Certification10.Dilution and Other Adjustments.

In the event of any merger, reorganization, consolidation, recapitalization, stock dividend, stock split, combination or exchange of shares or other change in corporate structure affecting any class of Common Stock, the Committee shall make such adjustments in the class and aggregate number of shares which may be delivered under the Plan as described in Section 5, the individual award maximums under Section 6, the class, number, and Option Exercise Price of outstanding Options, the class number and exercise price of outstanding SARs and the class and number of shares subject to any other Awards granted under the Plan (provided the number of shares of any class subject to any Award shall always be a whole number), as may be, and to such extent (if any), determined to be appropriate and equitable by the Committee, and any such adjustment may, in the sole discretion of the Committee, take the form of Options covering more than one class of Common Stock. Such adjustment shall be conclusive and binding for all purposes of the Plan. Any adjustment of an Option or SAR under this Section 10 shall be accomplished in a manner that permits the Option or SAR to be exempt from Code Section 409A.

11.Change in Control.

(a)Impact of Awards.Event After the end.    Notwithstanding any other provision of the Performance Period and prior to payment of any Award, the Committee shall certify in writing the degree to which the Performance Goals

applicable to each Participant for the Performance Period were achieved or exceeded. Subject to Section 5(f), the Award for each Participant shall be determined by applying the applicable formula for the Performance Period based upon the level of achievement of the Performance Goals certified by the Committee.

(f) Committee Discretion. Notwithstanding anythingPlan to the contrary, in the event of a Change in Control, the following provisions of this Section 11 shall apply except to the extent an Award agreement provides for a different treatment (in which case the Award agreement shall govern and this Section 11 shall not be applicable):

(i)If and to the extent that outstanding Awards under the Plan (A) are assumed by the Committeesuccessor corporation (or affiliate thereto) or continued or (B) are replaced with equity awards that preserve the existing value of the Awards at the time of the Change in Control and provide for subsequent payout in accordance with a vesting schedule and Performance Goals, as applicable, that are the same or more favorable to the Participants than the vesting schedule and Performance Goals applicable to the Awards, then all such Awards or such substitutes thereof shall remain outstanding and be governed by their respective terms and the provisions of the Plan subject to Section 11(a)(iv) below.

(ii)If and to the extent that outstanding Awards under the Plan are not assumed, continued or replaced in accordance with Section 11(a)(i) above, then upon the Change in Control the following treatment (referred to as “Change-in-Control Treatment”) shall apply to such Awards: (A) outstanding Options and SARs shall immediately vest and become exercisable; (B) the restrictions and other conditions applicable to outstanding Restricted Shares, Restricted Stock Units and Stock Awards, including vesting requirements, shall immediately lapse; such Awards shall be free of all restrictions and fully vested; and, with respect to Restricted Stock Units, shall be payable immediately in accordance with their terms or, if later, as of the earliest permissible date under Code Section 409A; and (C) outstanding Performance Awards granted under the Plan shall immediately vest and shall become immediately payable in accordance with their terms as if the Performance Goals have been achieved at the target performance level.

(iii)If and to the extent that outstanding Awards under the Plan are not assumed, continued or replaced in accordance with Section 11(a)(i) above, then in connection with the application of the Change-in-Control Treatment set forth in Section 11(a)(ii) above, the Board may, in its sole discretion, reduceprovide for cancellation of such outstanding Awards at the time of the Change in Control in which case a payment of cash, property or eliminate, but not increase, any Award payablea combination thereof shall be made to anyeach such Participant upon the consummation of the Change in Control that is determined by the Board in its sole discretion and that is at least equal to the excess (if any) of the value of the consideration that would be received in such Change in Control by the holders of PepsiCo’s securities relating to such Awards over the exercise or purchase price (if any) for any reason, including without limitation to reflect individual or business performance and/or unanticipated or subjective factors.

(g) Maximum Awards. No Participant may receive an aggregate Award of more than $9 million under the Plan in any Performance Period (orsuch Awards (except that, in the case of an Option or SAR, such payment shall be limited as necessary to prevent the Option or SAR from being subject to Code Section 409A).

(iv)If and to the extent that (A) outstanding Awards are assumed, continued or replaced in accordance with Section 11(a)(i) above and (B) a Performance PeriodParticipant’s employment with, or performance of services for, the Company is terminated by the Company for any reasons other than Cause or by such Participant for Good Reason, in each case, within the two-year period commencing on the Change in Control, then, as of the date of such Participant’s termination, the Change-in-Control Treatment set forth in Section 11(a)(ii) above shall apply to all assumed or replaced Awards of such Participant then outstanding.

(v)Outstanding Options or SARs that are assumed, continued or replaced in accordance with Section 11(a)(i) may be exercised by the Participant in accordance with the applicable terms and conditions of such Award as set forth in the applicable Award agreement or elsewhere; provided, however, that Options or SARs that become exercisable in accordance with Section 11(a)(iv) may be exercised until the expiration of the original full term of such Option or SAR notwithstanding the other original terms and conditions of such Award.

(b)Definitions.

(i)For purposes of this Section 11, “Change in Control” means the occurrence of any of the following events:

(A)acquisition of 20% or more of the outstanding voting securities of PepsiCo by another entity or group; excluding, however, the following (1) any acquisition by PepsiCo or (2) any acquisition by an employee benefit plan or related trust sponsored or maintained by PepsiCo;

(B)during any consecutive two-year period, persons who constitute the Board at the beginning of the period cease to constitute at least 50% of the Board (unless the election of each new Board member was approved by a majority of directors who began the two-year period);

(C)(1) with respect to Awards granted prior to September 11, 2008, PepsiCo shareholders approve a merger or consolidation of PepsiCo with another company, and PepsiCo is not the surviving company; or, if after such transaction, the other entity owns, directly or indirectly, 50% or more of the outstanding voting securities of PepsiCo and (2) with respect to Awards granted on or after September 11, 2008, consummation of a merger or consolidation of the Company with any other corporation, other than a Fiscal Year, an amount that bearsmerger or consolidation which would result in the same ratio to $9 million as the lengthvoting securities of the Performance Period bearsCompany outstanding immediately prior thereto continuing to represent (either by remaining outstanding or by being converted into voting shares of the surviving entity) more than 50% of the combined voting power of the voting securities of the Company or such surviving entity outstanding immediately after such merger or consolidation;

(D)PepsiCo shareholders approve a plan of complete liquidation of PepsiCo or the sale or disposition of all or substantially all of PepsiCo’s assets; or

(E)any other event, circumstance, offer or proposal occurs or is made, which is intended to effect a change in the control of PepsiCo, and which results in the occurrence of one or more of the events set forth in clauses (A) through (D) of this Section 11(b)(i).

(ii)For purposes of this Section 11, “Cause” means with respect to any Participant, unless otherwise provided in the applicable Award agreement, (A) the Participant’s willful misconduct that materially injures the Company; (B) the Participant’s conviction of a felony or a plea of nolo contendere by Participant with respect to a Fiscal Year).

(h)Timingfelony; or (C) the Participant’s continued failure to substantially perform his or her duties with the Company (other than by reason of Payment. Awards will be payablethe Participant’s disability) after written demand by the Company that identifies the manner in which the Company believes that the Participant has not performed his or her duties. A termination for Cause must be communicated to Participantsthe Participant by written notice that specifies the event or events claimed to provide a basis for termination for Cause.

(iii)

For purposes of this Section 11, “Good Reason” means with respect to any Participant, unless otherwise provided in the applicable Award agreement, without the Participant’s written consent, (A) the Company’s requiring a material change in the Participant’s principal place of employment as soonit existed immediately prior to the Change in Control, except for reasonably required travel on the Company’s business that is not materially greater than such travel requirements prior to the Change in Control (for this purpose, a change of 35 or fewer miles shall not be considered a material change in the Participant’s principal place of employment); (B) a material reduction in the Participant’s compensation (within the meaning of Treasury Regulation § 1.409A-1(n)(2)(ii)(A)(2)) as administratively practicable followingin effect immediately prior to the determination andChange in Control; or (C) a material reduction in the Participant’s job responsibilities, authority or duties with the Company as in effect immediately prior to the Change in Control. A termination for Good Reason must be communicated by the Participant to the Company by written certificationnotice that specifies the event or events claimed to provide a basis for termination for Good Reason; provided that the Participant’s written notice must be tendered within ninety (90) days of the Committee for the Performance Period pursuant to Section 5(e) above. In the caseoccurrence of any Participant subject to U.S. federal income tax,such event or events and provided further that the Company shall distribute amounts payablehave failed to Participantsremedy such act or omission within thirty (30) days following its receipt of such notice. A Participant’s continued employment shall not constitute consent to, or a waiver of rights with respect to, any act or failure to act constituting Good Reason hereunder if the Participant actually

terminates employment within fourteen (14) days after the Company’s failure to timely remedy or, if earlier, prior to the second anniversary of the Change in Control.

12.Miscellaneous Provisions.

(a)Misconduct.

(i)Except as otherwise provided in agreements covering Awards hereunder, a Participant shall forfeit all rights in his or her outstanding Awards under the Plan, and all such outstanding Awards shall automatically terminate and lapse, if the Committee determines that such Participant has (A) used for profit or disclosed to unauthorized persons, confidential information or trade secrets of the Company, (B) breached any contract with or violated any obligation to the Company, including without limitation, a violation of any Company code of conduct, (C) engaged in unlawful trading in the calendar year following the year in which the Performance Period ends and no later than March 15thsecurities of PepsiCo or of another company based on information gained as a result of that year.

Participant’s employment or other relationship with the Company, (D) committed a felony or other serious crime or engaged in any activity which constitutes gross misconduct, (E) breached the non-compete, non-solicitation or other restrictive covenants as provided in the applicable Award agreement, or (F) violated any PepsiCo compensation clawback policy applicable to the Participant.

 

(i)Form of Payment. Awards will
(ii)In addition, to the extent provided in the applicable Award agreement, in the event any accounting adjustment is required to be paid in cashmade to the Company’s financial results and the Committee determines that an Executive Officer’s gross negligence or cash equivalents. Themisconduct caused or contributed to the need for the accounting adjustment, the Committee may, to the extent determined appropriate by the Committee in its sole discretion may determine thatto reflect the impact of the accounting adjustment on the Company’s financial results, (A) require such Executive Officer to reimburse the Company for all or a portion of any Award previously paid to such Executive Officer, (B) cause the cancellation of all or a portion of any outstanding Awards held by such Executive Officer or payable to such Executive Officer, and/or (C) require such Executive Officer to reimburse the Company for all or a portion of the gains from the exercise of the Executive Officer’s Options or settlement of any of the Executive Officer’s other Awards realized during the twelve (12)-month period following the first issuance or filing of the financial results required to be adjusted. For purposes of this Section 12(a)(ii), “Executive Officer” means an Awardexecutive officer of the Company for purposes of Section 16 of the Exchange Act.

(iii)The remedies set forth in this Section 12(a) are in addition to any other remedies available under applicable law in the event of misconduct described above.

(b)Rights as Shareholder.    Except as otherwise provided herein, a Participant shall have no rights as a holder of Common Stock with respect to Awards hereunder, unless and until the shares of Common Stock have been registered to the Participant as the owner.

(c)No Loans.    No loans from the Company to Participants shall be paidpermitted in stock, restricted stock, stock optionsconnection with the Plan.

(d)

Assignment or other stock-basedTransfer.    Except as otherwise provided under the Plan, no Award under the Plan or stock denominated units whichany rights or interests therein shall be issued pursuant totransferable other than by will or the PepsiCo, Inc. 2007 Long-Term Incentive Plan or a successor equity compensation plan in existence at the timelaws of grant.

(j)Deferral of Payment of Awards. Notwithstanding Section 5(h), thedescent and distribution. The Committee may, in its discretion, may defer the payout or vesting of anyprovide that an Award and/or provide to Participants the opportunity to elect to defer(other than an ISO) is transferable without the payment of any Awardconsideration to a Participant’s family member, whether directly or by means of a trust or otherwise, subject to such terms and conditions as the Committee may impose. For this purpose, “family member” has the meaning given to such term in the General Instructions to the Form S-8 registration statement under the PepsiCo Executive Income Deferral Program or any other PepsiCo approved deferred compensation plan or arrangement. With respect to any Award (or portion thereof), including any AwardSecurities Act of 1933.

All Awards under the Company’s Premium Bonus Program, that constitutes deferred compensation subject to Section 409A and is not otherwise exempt from Section 409A, such Award (or portion thereof)Plan shall not be paid earlier than the date that is six months afterexercisable, during the Participant’s Separation from Service iflifetime, only by the paymentParticipant or a person who is based ona permitted transferee pursuant to this Section 12(d). Once awarded, the Participant’s Separation from Serviceshares of Common Stock (other than as a result of death)Restricted Shares) received by Participants may be freely transferred, assigned, pledged or otherwise subjected to lien, subject to: (i) the transfer restrictions in Sections 7(e)(ii) and 8(c)(i) above; and (ii) the Participant is classified as a Key Employee at the time of his or her Separation from Service.

(k)Certain Participants not Eligible. To be eligible for payment of any Award, the Participant must (i) be employedrestrictions imposed by the Company on the last daySecurities Act of 1933, Section 16 of the Performance Period unless the Committee specifies otherwise, (ii) have performed the Participant’s dutiesExchange Act and PepsiCo’s Insider Trading Policy, each as amended from time to the satisfaction of the Committee, and (iii) have not engaged in any acts that are considered by the Committee to constitute Misconduct. If the Committee determines following the date an Award is paid that the Participant, prior to the date of payment of such Award, engaged in any acts that are considered by the Committee to constitute Misconduct, the Participant shall be obligated, upon demand, to return the amount of such Award to the Company.time.

6.Miscellaneous Provisions.

 

(e)(a)Effect on Benefit Plans. Awards shall not be considered eligible pay under other plans, benefit arrangements or fringe benefit arrangements of the Company unless otherwise provided under the terms of such other plans.

(b)Restriction on Transfer. Awards (or interests therein) or amounts payable with respect to a Participant under the Plan are not subject to transfer, assignment or alienation, whether voluntary or involuntary.

(c)Withholding Taxes.    PepsiCo or any subsidiary or division thereof, as appropriate, shall have the right to deduct from all payments hereunderAwards paid in cash to a Participant any federal, state, local or foreign taxes or social contributions required by law to be withheld with respect to such awards. TheAwards. All statutory minimum applicable withholding taxes arising with respect to Awards paid in shares of Common Stock to a Participant shall be solely responsible forsatisfied by PepsiCo retaining shares of Common Stock having a Fair Market Value on the satisfactiondate the tax is to be determined that is equal to the amount of such statutory minimum applicable withholding tax (rounded, if necessary, to the next highest whole number of shares of Common Stock); provided, however, that, subject to any federal, state, localrestrictions or foreign taxes on payments underlimitations that the Plan.Committee deems appropriate, a Participant may elect to satisfy such statutory minimum applicable withholding tax through cash or cash proceeds.

 

(f)(d)Currency and Other Restrictions.    The obligations of the Company to make delivery of Awards in cash or Common Stock shall be subject to currency or other restrictions imposed by any governmental authority or regulatory body having jurisdiction over such Awards.

(g)No Rights to Awards.Awards.    Neither the Plan nor any action taken hereunder shall be construed as giving any person any right to be retained in the employ or service of the Company, and the Plan shall not interfere with or limit in any way the right of the Company to terminate any person’s employment or service at any time. Except as set forth herein, no Company employee or other person shall have any claim or right to be granted an awardAward under the Plan. NeitherBy accepting an Award, the Participant acknowledges and agrees that (i) the Award will be exclusively governed by the terms of the Plan, nor any action taken hereunder shall be construed as giving any employee anyincluding the right to be retained in the employ of PepsiCo or any of its subsidiaries, divisions or affiliates or to interfere with the ability ofreserved by the Company to terminate any such employee’s employment relationshipamend or cancel the Plan at any time. At no time beforewithout the actual paymentCompany incurring liability to the Participant (except, to the extent the terms of anthe Award shall anyso provide, for Awards already granted under the Plan), (ii) Awards are not a constituent part of salary and the Participant is not entitled, under the terms and conditions of employment, or other person accrue any vested interestby accepting or right whatsoeverbeing granted Awards under the Plan to require Awards to be granted to him or her in the future under the Plan or any other plan, (iii) the value of Awards received under the Plan shall be excluded from the calculation of termination indemnities or other severance payments or benefits, and (iv) the Participant shall seek all necessary approval under, make all required notifications under, and comply with all laws, rules and regulations applicable to the ownership of Options and shares of Common Stock and the Company has no obligation to treat Participants identicallyexercise of Options, including, without limitation, currency and exchange laws, rules and regulations.

(h)Beneficiary Designation.    To the extent allowed by the Committee, each Participant under the Plan.Plan may, from time to time, name any beneficiary or beneficiaries (who may be named on a contingent or successive basis) to whom any benefit under the Plan is to be paid in case of his or her death before he or she receives any or all of such benefit. Unless the Committee determines otherwise, each such designation shall revoke all prior designations by the same Participant, shall be in a form prescribed by the Committee, and shall be effective only when filed by the Participant in writing with the Company during the Participant’s lifetime. In the absence of any such designation, benefits remaining unpaid at the Participant’s death shall be paid to the Participant’s estate.

 

(i)(e)Costs and Expenses.Expenses.    The cost and expenses of administering the Plan shall be borne by the CompanyPepsiCo and shall not be charged to any Award or to any Participant receivingParticipant.

(j)Fractional Shares.    Fractional shares of Common Stock shall not be issued or transferred under an Award.Award, but the Committee may direct that cash be paid in lieu of fractional shares or may round off fractional shares, in its discretion.

 

(k)(f) No Funding of Plan.Plan.    The Plan shall be unfunded and any benefits under the AwardsPlan shall be paid solely from the general assets ofrepresent an unsecured promise to pay by the Company. The CompanyPepsiCo shall not be required to establish or fund any special or separate fundaccount or to make any other segregation of assets to assure the payment of any Award under the Plan. ToPlan and the extent that any person acquires a right to receive payments under the Plan, the right is no greater than the rightexistence of any such account or other unsecured general creditor.segregation of assets shall be consistent with the “unfunded” status of the Plan.

 

(l)(g)OffsetIndemnification.    Provisions for Monies Owed. Any payments made under the Plan will be offset for any monies that are owed toindemnification of officers and directors of the Company toin connection with the extent permitted by applicable law, including Section 409A if such payment is subject to Section 409A.

(h)Other Incentive Plans. Nothing contained inadministration of the Plan shall prohibit the Companybe as set forth in PepsiCo’s Certificate of Incorporation and Bylaws as in effect from granting other performance awardstime to employees of the Company (including Participants) under such other incentive arrangements, and in such form and manner, as it deems desirable.time.

 

(m)(i)Successors.    All obligations of PepsiCo under the Plan with respect to Awards granted hereunder shall be binding on any successor to PepsiCo, whether the existence of such successor is the result of a direct or indirect purchase, merger, consolidation, or otherwise, of all or substantially all of the business and/or assets of PepsiCo.

 

(n)(j)Compliance with Code Section 409A.    ToThe Plan is intended to satisfy the extentrequirements of Code Section 409A and any regulations or guidance that may be adopted thereunder from time to time, including any Awardtransition relief available under applicable guidance related to Code Section 409A. Accordingly, to ensure the exemption from Code Section 409A of potentially exempt Awards and the compliance with Code Section 409A of other Awards, any payment that under the terms of the Plan or an agreement is subjectto be made as soon as practicable relative to a date shall be made not later than 60 days after such date, and the Participant may not determine the time of payment. Pursuant to Section 13(b), the Plan may be amended or interpreted by the Committee as it determines necessary or appropriate in accordance with Code Section 409A and to avoid a plan failure under Code Section 409A(a)(1). If a Participant is a “specified employee” as defined in Code Section 409A at the terms and administrationtime of such Bonus shall complythe Participant’s separation from service with the provisions of Section 409A, and,Company, then solely to the extent necessary to achieve compliance,avoid the imposition of any additional tax under Code Section 409A, the commencement of any payments or benefits under an Award shall be modified atdeferred until the discretion ofdate that is six months following the Committee.

(k) Severability. If any provision of the Plan or any Award is or becomes or is deemedParticipant’s separation from service (or such other period as required to be invalid, illegal or unenforceable in any jurisdiction or would disqualify the Plan or any Award under any law deemed applicable by the Committee, such provision shall be construed or deemed amended to conform to applicable laws, or if it cannot be so construed or deemed amended without, in the determination of the Committee, materially altering the purpose or intent of the Plan or the Award, such provision shall be stricken as to such jurisdiction, and the remainder of the Plan or Award shall remain in full force and effect.

(l) Governing Law. The Plan and all rights and awards hereunder shall be construed in accordancecomply with and governed by the laws of the State of New York.

7.Effective Date, Amendments and Termination.Code Section 409A).

 

(a)13.Effective Date.Date, Governing Law, Amendments and Termination.

(a)Effective Date.    The Plan originallyin its original form became effective on May 5, 2004 upon approval2, 2007, the date on which it was initially approved by PepsiCo’s shareholders.shareholders, and was subsequently amended by the Board on September 13, 2007 and September 12, 2008. The Plan as amended and restated herein is hereby adopted andwas approved by the Board of Directors at the Board of Director’s duly authorized meeting on March 20, 2009, subject to12, 2010 and shall become effective in its amended form upon its approval by PepsiCo’s shareholders at the 2009 annual meeting of PepsiCo’s shareholders scheduled to be held May 6, 2009 for Awards for the 2009 Fiscal Year and thereafter. If such shareholder approval is not obtained, the Plan shall terminate at such time and be of no further effect.shareholders.

(b)

(b)Amendments.    The Committee or the Board may at any time terminate or from time to time amend the Plan in whole or in part, but no such action shall adversely affect any rights or obligations with respect to any Awards theretoforegranted prior to the date of such termination or amendment without the consent of the affected Participant except to the extent that the Committee reasonably determines that such termination or amendment is necessary or appropriate to comply with applicable law (including the provisions of Code Section 409A and the regulations thereunder pertaining to the deferral of compensation) or the rules and regulations of any stock exchange on which Common Stock is listed or quoted. Notwithstanding the foregoing, unless PepsiCo’s shareholders shall have first approved the amendment, no amendment of the Plan shall be effective if the amendment would (i) increase the maximum number of shares of Common Stock that may be delivered under the Plan or to any one individual

(except to the extent such amendment is made pursuant to Section 10 hereof), (ii) extend the maximum period during which Awards may be granted under the Plan, (iii) add to the types of awards that can be made under the Plan. No such amendment or modification, however, may be effective without approval of PepsiCo’s shareholders if such approval is necessaryPlan, (iv) change the Performance Measures pursuant to comply withwhich Performance Awards are earned, (v) modify the requirements of the Section 162(m) Exemption including (i) any changeas to the class of persons eligible to participateeligibility for participation in the Plan, (ii)(vi) decrease the grant or exercise price of any changeOption or SAR to less than the Fair Market Value on the date of grant except for anti-dilution adjustments made pursuant to Section 10; or (vii) require shareholder approval pursuant to the Performance GoalsPlan or Performance Measuresapplicable law or (iii) any increasethe rules of the principal securities exchange on which shares of Common Stock are traded in order to be effective.

(c)Governing Law.    Except as otherwise provided in agreements covering Awards hereunder, all questions pertaining to the maximum dollar amount that mayconstruction, interpretation, regulation, validity and effect of the provisions of the Plan shall be paiddetermined in accordance with the laws of the State of North Carolina without giving effect to a Participant for a Performance Period.conflict of laws principles.

(d)Termination.    No Awards shall be made under the Plan after the tenth anniversary of the date on which PepsiCo’s shareholders initially approve the Plan.

LOGO


YOUR VOTE IS IMPORTANT. PLEASE VOTE TODAY.

We encourage you to take advantage of Internet or telephone voting.

Both are available 24 hours a day, 7 days a week.

The Internet and telephone voting facilities will close at 5:00 p.m. E.D.T. on May 4, 2010.

 

LOGO

(c) Termination. The Plan shall continueINTERNET

http://www.proxyvoting.com/pep

Use the Internet to vote your proxy. Have your proxy card in effect until terminatedhand when you access the web site.

OR

TELEPHONE

1-866-540-5760

Use any touch-tone telephone to vote your proxy. Have your proxy card in hand when you call.

If you vote your proxy by Internet or by telephone, you do NOT need to mail back your proxy card.

To vote by mail, mark, sign and date your proxy card and return it in the Committee.enclosed postage-paid envelope.

Your Internet or telephone vote authorizes the named proxies to vote your shares in the same manner as if you marked, signed and returned your proxy card.

 WO#  Fulfillment# 
 69404  70966 

  FOLD AND DETACH HERE  

 

 

 

LOGO


Appendix A

LOGO

PEPSICO, INC.

PROXY FOR ANNUAL MEETING OF SHAREHOLDERS MAY 6, 2009

THIS PROXY IS SOLICITED ON BEHALF OF PEPSICO’S BOARD OF DIRECTORS

The undersigned hereby appoints Indra K. Nooyi and Larry D. Thompson, and each of them, proxies for the undersigned, with full power of substitution, to vote all shares of Common Stock and/or Convertible Preferred Stock of PepsiCo, Inc. which the undersigned may be entitled to vote at the Annual Meeting of Shareholders of PepsiCo, Inc., in Plano, Texas, on Wednesday, May 6, 2009 at 9:00 A.M., Central Daylight Time, or at any adjournment thereof, upon the matters set forth on the reverse side and described in the accompanying Proxy Statement.

Please mark this proxy as indicated on the reverse side to vote on any item. If you wish to vote in accordance with the Board of Directors’ recommendations, please sign the reverse side; no boxes need to be checked.

(Continued and to be marked, dated and signed, on the other side)

BNY MELLON SHAREOWNER SERVICES P.O. BOX 3550 SOUTH HACKENSACK, NJ 07606-9250

Address Change/Comments

(Mark the corresponding box on the reverse side)

FOLD AND DETACH HERE

Directions to Frito-Lay Headquarters 7701 Legacy Drive, Plano, Texas

FROM DFW AIRPORT:

Approximately 15 miles

Exit Airport to the north following directions to S.H. 121 Curve to right onto S.H. 121

Follow S.H. 121 beyond Lewisville and The Colony to Legacy Drive Turn right at signal onto Legacy Drive Take second turn to the right into Frito-Lay near flags

FROM NORTH DALLAS AREA:

Approximately 13 miles

Off 635 (LBJ Freeway), exit Dallas North Tollway going north Follow Tollway approximately 13 miles Turn left at signal onto Legacy Drive Go approximately 1/2 mile and turn left into Frito-Lay near flags

FROM DOWNTOWN:

Approximately 30 miles

Follow Dallas North Tollway to Legacy Drive

Turn left and follow Legacy Drive approximately 1 mile Turn left into Frito-Lay near flags

FRITO-LAY HQ.

7701 LEGACY DR.

Recommended Routes

Choose MLinkSM for fast, easy and secure 24/7 online access to your future proxy materials, investment plan statements, tax documents and more. Simply log on to Investor ServiceDirect® at www.bnymellon.com/shareowner/isd where step-by-step instructions will prompt you through enrollment.

44023


LOGO

x Votes must be indicated WHERE NO VOTING INSTRUCTIONS ARE GIVEN, THE SHARES REPRESENTED BY THIS PROXY WILL BE VOTED FOR (x) in Black or Blue ink. ITEMS NO. 1, 2 AND 3, AND VOTED AGAINST ITEMS NO. 4, 5 6 AND 7.

6.

Please mark your votes as X

indicated in this example

x

THE BOARD OF DIRECTORS RECOMMENDS A VOTE “FOR” ITEMS NO. 1, 2 AND 3.

1. Election of Directors: Nominees:

01-S.L. Brown

02-I.M. Cook

03-D. Dublon

04-V.J. Dzau

05-R.L. Hunt

06-A. Ibargüen

07-A.C. Martinez

08-I.K. Nooyi

09-S.P. Rockefeller

10-J.J. Schiro

FOR AGAINST ABSTAIN

11-L.G. Trotter

12-D. Vasella

13-M.D. White

2. Approval of Independent Registered Public Accountants

FOR AGAINST ABSTAIN

FOR AGAINST ABSTAIN

3. Approval of PepsiCo, Inc. Executive Incentive Compensation Plan

THE BOARD OF DIRECTORS RECOMMENDS A VOTE “AGAINST” ITEMS NO. 4, 5 6 AND 7.6.

1. Election of Directors: Nominees:

FOR AGAINST ABSTAINFor

Against

Abstain

For

Against

Abstain

For

Against

Abstain

For

Against

Abstain

01-S.L.      Brown

¨¨¨

06-A.

     Ibargüen

¨¨¨

11-L.G.

     Trotter

¨¨¨

4.   Shareholder Proposal –Beverage Container Recycling (Proxy Statement p. 59)

Charitable Contributions

¨¨¨

02-I.M.      Cook

¨¨¨

07-A.C.

     Martinez

¨¨¨

12-D.

     Vasella

¨¨¨

Report (pg. 67)

5.   Shareholder Proposal –Genetically Engineered Products Report (Proxy Statement p. 61)– Right to Call Special Shareholders

¨

¨

¨

03-D.      Dublon¨¨¨

08- I.K.

     Nooyi

¨¨¨

Meeting (pg. 68)

6.   Shareholder Proposal –Charitable Contributions

Public Policy Report (Proxy Statement p. 63)

7. Shareholder Proposal –Advisory Vote on Compensation (Proxy Statement p. 64)(pg. 70)

¨

¨

¨

04-V.J.

     Dzau

¨

¨

¨

09-S.P.      Rockefeller

¨

¨

¨

FORAGAINSTABSTAIN

05-R.L.      Hunt

¨¨¨

10- J.J.

     Schiro

¨¨¨

2.   Approval of

Independent

Registered

¨

¨

¨

Public

Accountants

3.   Approval of Amendment to

PepsiCo,

Inc. 2007 Long-Term

Incentive Plan

¨

¨

¨

I will attend the

annual meeting

¨

Mark Here for

  Address Change

¨

  or Comments

SEE REVERSE

SignatureSignatureDate

Receipt is hereby acknowledged of the PepsiCo Notice of Meeting and Proxy Statement. IMPORTANT: Please sign exactly as your name or names appear on this Proxy. Where shares are held jointly, both holders should sign. When signing as attorney, executor, administrator, trustee or guardian, please give your full title as such. If the holder is a corporation, execute in full corporate name by authorized officer.


Directions to Frito-Lay Headquarters

FOLD AND DETACH HERE7701 Legacy Drive, Plano, Texas

LOGO

WE ENCOURAGE YOU TO TAKE ADVANTAGE OF INTERNET OR TELEPHONE VOTING, BOTH ARE AVAILABLE 24 HOURS A DAY, FROM DFW AIRPORT:

Approximately 15 miles

Exit Airport to the north following directions to S.H. 121

Curve to right onto S.H. 121

Follow S.H. 121 beyond Lewisville and The Colony to Legacy Drive

Turn right at signal onto Legacy Drive

Take second turn to the right into Frito-Lay near flags

FROM NORTH DALLAS AREA:

Approximately 13 miles

Off 635 (LBJ Freeway), exit Dallas North Tollway going north

Follow Tollway approximately 13 miles

Turn left at signal onto Legacy Drive

Go approximately 1/2 mile and turn left into Frito-Lay near flags

FROM DOWNTOWN:

��

Approximately 30 miles

Follow Dallas North Tollway to Legacy Drive

Turn left and follow Legacy Drive approximately 1 mile

Turn left into Frito-Lay near flags

ChooseMLinkSMfor fast, easy and secure 24/7 DAYS A WEEK.online access to your future proxy materials, investment plan statements, tax documents and more. Simply log on toInvestor ServiceDirect®atwww.bnymellon.com/shareowner/isd where step-by-step instructions will prompt you through enrollment.

The Internet and telephone voting facilities will close at 5:00 p.m. E.D.T. on May 5, 2009.

INTERNET http://www.eproxy.com/pep

Use the Internet to vote your proxy. Have your proxy card in hand when you access the web site.

OR TELEPHONE

1-866-580-9477

Use any touch-tone telephone to vote your proxy. Have your proxy card in hand when you call.

If you vote your proxy by Internet or by telephone, you do NOT need to mail back your proxy card.

To vote by mail, mark, sign and date your proxy card and return it in the enclosed postage-paid envelope.

Your Internet or telephone vote authorizes the named proxies to vote your shares in the same manner as if you marked, signed and returned your proxy card.

* Important Notice Regarding Internet Availability of Proxy Materials for the Annual Meeting: The Notice and Proxy Statement and Annual Report are available at: http://bnymellon.mobular.net/bnymellon/www.proxyvoting.com/pep

qFOLD AND DETACH HEREq

LOGO

PEPSICO, INC.

PROXY FOR ANNUAL MEETING OF SHAREHOLDERS

MAY 5, 2010

THIS PROXY IS SOLICITED ON BEHALF OF PEPSICO’S BOARD OF DIRECTORS

The undersigned hereby appoints Indra K. Nooyi and Larry D. Thompson, and each of them, proxies for the undersigned, with full power of substitution, to vote all shares of Common Stock and/or Convertible Preferred Stock of PepsiCo, Inc. which the undersigned may be entitled to vote at the Annual Meeting of Shareholders of PepsiCo, Inc., in Plano, Texas, on Wednesday, May 5, 2010 at 9:00 A.M., Central Daylight Time, or at any adjournment thereof, upon the matters set forth on the reverse side and described in the accompanying Proxy Statement and any other matter that may properly come before the meeting.

Please mark this proxy as indicated on the reverse side to vote on any item. If you wish to vote in accordance with the Board of Directors’ recommendations, please sign the reverse side; no boxes need to be checked.

 Address Change/Comments  

BNY MELLON SHAREOWNER SERVICES

 (Mark the corresponding box on the reverse side)  

P.O. BOX 3550

    

SOUTH HACKENSACK, NJ 07606-9250

    

 

(Continued and to be marked, dated and signed, on the other side)

 

      WO#  Fulfillment#
      69404  70966


LOGO

44023700 ANDERSON HILL ROAD

PURCHASE, NY 10577-1444

YOUR VOTE IS IMPORTANT

VOTE BY INTERNET/TELEPHONE 24 HOURS A DAY, 7 DAYS A WEEK

VOTE BY INTERNET -www.proxyvote.com

Use the Internet to transmit your voting instructions and for electronic delivery of information up until 5:00 P.M. EDT on May 4, 2010. Have your proxy card in hand when you access the web site and follow the instructions to obtain your records and to create an electronic voting instruction form.

VOTE BY PHONE - 1-800-690-6903

Use any touch-tone telephone to transmit your voting instructions up until 5:00 P.M. EDT on May 4, 2010. Have your proxy card in hand when you call and then follow the instructions.

VOTE BY MAIL

Mark, sign and date your proxy card and return it in the postage-paid envelope we have provided or return it to PepsiCo, Inc., c/o Broadridge, 51 Mercedes Way, Edgewood, NY 11717.

TO VOTE, MARK BLOCKS BELOW IN BLUE OR BLACK INK AS FOLLOWS:

M21330-P89622                    KEEP THIS PORTION FOR YOUR RECORDS

THIS PROXY CARD IS VALID ONLY WHEN SIGNED AND DATED.        DETACH AND RETURN THIS PORTION ONLY

PEPSICO, INC.
THE BOARD OF DIRECTORS RECOMMENDS A VOTE “FOR”
ITEMS NO. 1, 2 AND 3.
Vote on Directors
1.Election of DirectorsForAgainstAbstain
Nominees:
1a.S. L. Brown¨¨¨
1b.I. M. Cook¨¨¨ForAgainstAbstain
1c.D. Dublon¨¨¨2.Approval of Independent Registered Public Accountants.¨¨¨

1d.

V. J. Dzau

¨

¨

¨

3.

Approval of Amendment to PepsiCo, Inc. 2007

Long-Term Incentive Plan.

¨

¨

¨

1e.

R. L. Hunt¨¨¨
THE BOARD OF DIRECTORS RECOMMENDS A VOTE
“AGAINST” ITEMS NO. 4, 5 AND 6.
1f.A. Ibargüen¨¨¨
1g.A. C. Martinez¨¨¨4.

Shareholder Proposal - Charitable Contributions Report

(Proxy Statement p. 67)

¨¨¨

1h.

I. K. Nooyi

¨

¨

¨

5.

Shareholder Proposal - Right to Call Special

Shareholders Meeting

(Proxy Statement p. 68)

¨

¨

¨

1i.

S. P. Rockefeller

¨

¨

¨

6.

Shareholder Proposal - Public Policy Report

(Proxy Statement p. 70)

¨

¨

¨

1j.J. J. Schiro¨¨¨
1k.L. G. Trotter¨¨¨
1l.D. Vasella¨¨¨
Signature [PLEASE SIGN WITHIN BOX]DateSignature (Joint Owners)Date


Directions to Frito-Lay Headquarters

7701 Legacy Drive, Plano, Texas

LOGO

FROM DFW AIRPORT:

Approximately 15 miles

Exit Airport to the north following directions to S.H. 121

Curve to right onto S.H. 121

Follow S.H. 121 beyond Lewisville and The Colony to Legacy Drive

Turn right at signal onto Legacy Drive

Take second turn to the right into Frito-Lay near flags

FROM NORTH DALLAS AREA:

Approximately 13 miles

Off 635 (LBJ Freeway), exit Dallas North Tollway going north

Follow Tollway approximately 13 miles

Turn left at signal onto Legacy Drive

Go approximately 1/2 mile and turn left into Frito-Lay near flags

FROM DOWNTOWN:

Approximately 30 miles

Follow Dallas North Tollway to Legacy Drive

Turn left and follow Legacy Drive approximately 1 mile

Turn left into Frito-Lay near flags

Important Notice Regarding Internet Availability of Proxy Materials for the Annual Meeting:

The Notice and Proxy Statement and Annual Report are available at www.pepsico.com/proxy10.

M21331-P89622        

PEPSICO, INC.

Proxy for Annual Meeting of Shareholders - May 5, 2010

THIS PROXY IS SOLICITED ON BEHALF OF PEPSICO’S BOARD OF DIRECTORS FOR PARTICIPANTS IN PEPSICO’S 401(K) PLAN

The undersigned hereby appoints Indra K. Nooyi and Larry D. Thompson, and each of them, proxies for the undersigned, with full power of substitution, to vote all shares of Common Stock and/or Convertible Preferred Stock of PepsiCo, Inc., which the undersigned may be entitled to vote at the Annual Meeting of Shareholders of PepsiCo, Inc., in Plano, Texas, on Wednesday, May 5, 2010 at 9:00 A.M., Central Daylight Time, or at any adjournment thereof, upon the matters set forth on the reverse side and described in the accompanying Proxy Statement and any other matter that may properly come before the meeting.

Please mark this proxy as indicated on the reverse side to vote on any item. If you wish to vote in accordance with the Board of Directors’ recommendations, please sign the reverse side; no boxes need to be checked.

If you submit your proxy by telephone or the Internet, there is no need for you to mail back your proxy.

Continued and to be signed on reverse side